Global Paleo Food Market Report and Forecast 2024-2032

Global Paleo Food Market Size

The global paleo food market reached approximately USD 11.11 billion in 2023. The market is projected to grow at a CAGR of 6.3% between 2024 and 2032, reaching a value of around USD 19.25 billion by 2032.

Paleo Food Market Outlook

• The market has seen an expansion in the range of Paleo-friendly products, including snacks, bakery items, and ready-to-eat meals.

• The paleo diet excludes grains and gluten, leading to a surge in demand for gluten-free and grain-free products.

• The emphasis on high-protein and low-carbohydrate diets also propelled the popularity of paleo foods.

Paleo Food Market Growth Rate

Paleo food refers to food such as meat, vegetables, fruits, and seeds, among others, that was eaten by the cavemen in the Palaeolithic era. The paleo diet is known to support healthy lifestyles and reduce the risk of lifestyle diseases like diabetes and obesity, among others.

The growing health-consciousness and the rising trend of gym culture are some of the crucial factors boosting the paleo food market development. Paleo food products are rich sources of protein and other essential nutrients that aid in gaining muscle mass, losing weight, and providing long-term health benefits. Plant-based food products such as leafy greens, starchy and non-starchy vegetables and fruits are gaining prominence among vegan consumers who want to incorporate a paleo diet into their routine. Moreover, many restaurants and food establishments are incorporating paleo-based foods in their recipes and menus to attract more customers, which further provides impetus to the market growth.

Key Trends and Developments

Increased product innovation; focus on gut health; sustainable and ethical sourcing; and rising research into paleo food are the major trends impacting the paleo food market expansion

January 29th, 2024

Back Roads Granola, a company known for its granola products, announced that it has successfully obtained a woman-owned certification.

October 26th, 2023

Bob's Red Mill, a paleo food provider, launched the market's first protein oats, uniquely made with just one simple ingredient – Whole Grain Rolled Oats.

July 5th, 2023

Mars, Incorporated announced the signing of an agreement to acquire Kevin's Natural Foods, a rapidly growing company specialising in nutritious meals such as paleo food products.

May 3rd, 2022

The Paleo Diet LLC launched a new certification program designed to offer guidance to the food sector by establishing and making accessible paleo diet standards for manufacturers, retailers, and other stakeholders.

Increased Product Innovation

Food manufacturers are responding to the growing demand for paleo-friendly options by introducing a wide range of innovative products such as grain-free granolas and dairy-free milks.

Focus on Gut Health

There is increasing awareness of the importance of gut health, and many paleo products in the paleo food market are now being formulated with gut-friendly ingredients.

Sustainable and Ethical Sourcing

Several paleo food brands are incorporating organic, non-GMO, and responsibly sourced ingredients, as well as highlighting their commitment to environmental and animal welfare standards.

Rising research into paleo food

Research activities demonstrating scientifically backed benefits of the paleo diet in reducing the risk of non-communicable diseases are likely to fuel the market demand.

Paleo Food Market Trends

The trend towards sustainability and ethical sourcing in the paleo food market reflects a broader shift in consumer preferences towards more responsible consumption. Many paleo food brands use organic ingredients in their products. Organic farming practices avoid the use of synthetic pesticides and fertilisers, which can be harmful to the environment and human health. By choosing organic, paleo brands support farming methods that are more sustainable and healthier for consumers.

Market players are readily investing in acquisitions and partnerships to extend their product portfolio. Mars, Incorporated, a global leader in the food sector has announced its agreement to acquire Kevin's Natural Foods, a company known for its rapid growth in the nutritious meals sector, particularly specialising in paleo food products in July 2023. This acquisition indicates Mars' interest in expanding its portfolio in the health and wellness food category.

Paleo Food Industry Segmentation

“Paleo Food Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Vegetables and Fruits

• Nuts

• Meat

• Healthy Oil/Fat

• Seeds

• Others

Market Breakup by Application

• Cereals

• Bakery Products

• Snacks

• Sports Nutrition and Beverages

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Specialist Retailers

• Online Retailers

• Others

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Paleo Food Market Share

Vegetables and fruits are increasingly being consumed as they are unprocessed and contain rich amounts of nutrients

Vegetables and fruits occupy a significant portion of the market share as a paleo diet mainly consists of unprocessed and whole foods. Moreover, fruits and vegetables are rich in vitamins, minerals, antioxidants, and other nutrients, which provide multiple health benefits to consumers. With growing environmental concerns, there is also an increased preference for organic fruits and vegetables which contain fewer pesticides. Additionally, the high incorporation of frozen fruits and vegetables in the paleo diet due to their long shelf life and easy availability provides a positive outlook to the market.

Meat is expected to witness robust growth in the paleo food market in the forecast period. The paleo diet advocates for the consumption of lean, grass-fed, and wild-caught meats as sources of high-quality protein and essential nutrients like omega-3 fatty acids, iron, and vitamin B12. Meat is a fundamental component of the paleo diet, as it is believed to mimic the dietary habits of the Paleolithic ancestors.

Snacks maintain their dominance in the market due to the rising demand for convenient and healthy snacking options

The snacks segment in the paleo food market has gained significant traction in recent years, primarily due to the increasing popularity of the paleo diet and the growing consumer demand for healthier, more natural snacking options. Paleo snacks are made with high-quality, natural ingredients such as nuts, seeds, dried fruits, and grass-fed meats. These ingredients are chosen for their nutritional value and alignment with paleo principles, which exclude processed foods, grains, legumes, and refined sugars.

The sports nutrition and beverages segment is anticipated to witness significant growth in the coming years. This segment is particularly in the form of protein powders, energy bars, and electrolyte drinks that are made with paleo-compliant ingredients. These products cater to active individuals who follow the paleo diet and seek performance-enhancing nutrition that fits within their dietary restrictions.

Leading Companies in Paleo Food Market

The market players are increasing their collaboration and partnership to gain a competitive edge in the paleo food market

General Mills, Inc. (EPIC Provisions) is a multinational manufacturer of food products, founded in 1856 and headquartered in Minnesota, the United States.

Blue Mountain Organics Distribution, LLC, founded in 2005 and based in Virginia, the United States, is a food and beverage company which provides organic, sustainable, and nutritious food products.

Caveman Foods, incorporated in 2011, is a provider of paleo-based snacks, with its headquarters in California, the United States and some of its popular products include collagen bars and nutrition bars.

Bob's Red Mill Natural Foods, Inc., founded in 1978, is a producer of natural, certified organic, and gluten-free milled grain products.

Other paleo food market players include Back Roads Granola, True Primal (Steve's Paleo Goods), CalChef Foods, LLC (Kevin's Natural Foods), Nutiva Inc., Paleo BV, and The Paleo Foods Co Ltd., among others.

Paleo Food Market Analysis by Region

North America occupies a substantial share of the global market due to the increased demand for healthy and natural food. The prevalence of obesity in the region further fuels the adoption of the paleo diet for weight loss. Moreover, the expansion of supermarkets and hypermarkets, coupled with the rising popularity of online retail platforms, is boosting the accessibility to paleo food. Key players are also launching paleo-based fast food like pizza and pasta made with grain-free ingredients to capitalise on the growing popularity of the paleo diet in the United States and Canada.

The demand for paleo food in Europe has also been growing steadily over the past few years. European consumers are increasingly health-conscious and are seeking dietary options that promote overall well-being. The paleo diet, with its focus on whole, unprocessed foods, appeals to those looking to improve their eating habits and maintain a healthy lifestyle.

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Paleo Food Market Report Snapshots

Paleo Food Market Size

Paleo Food Market Growth

Paleo Food Market Trends

Paleo Food Market Share

Paleo Food Companies

Paleo Food Market Regional Analysis