Global Packaged Burgers Market Report and Forecast 2024-2032

Global Packaged Burgers Market Outlook

The global packaged burgers market size is projected to grow at a CAGR of 5.0% between 2024 and 2032, to grow significantly by 2032.

Key Takeaways

• North America is one of the largest markets for packaged foods, including burgers.

• In the year 2020, packaged food sales in India reached 47 million tonnes.

• In 2020, over 3.66 million tons of frozen food items were sold in Europe’s leading food market, Germany.

Packaged burgers are typically made up of cooked patties of ground meat or vegetables, placed inside sliced buns, and topped with different sauces and seasonings. They are sold in various packaging materials, including burger boxes, paper-based packaging, foil-based packaging, plastic-based packaging, and tube packaging. The packaging material used for ground beef products must be approved by the FDA and must not contain any substances that may harm consumers. Also, some packaged burgers may also contain additives or preservatives to extend their shelf life and maintain their freshness during transportation and storage. These ingredients may include emulsifiers, stabilisers, and artificial colours, which can affect the taste, texture, and appearance of the burger.

The packaged burgers market is experiencing significant growth as the demand for convenience food is increasing due to busy schedules of people, rapid urbanisation, increasing popularity of fast food, and a change in dietary patterns. Consumers frequently choose packaged burgers because these are a quick alternative to basic food, and they require fewer minutes to be prepared. Moreover, the expansion of the retail market is offering substantial growth opportunities for the packaged burgers market development.

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Key Trends and Developments

Easy availability, increasing working population, and shift towards veganism are propelling the market demand

July 2022

Swedish fast casual chain Bastard Burgers opened 30 new restaurants in the Nordics in 2022. The chain is known for its smash burgers, which are pressed flat and cooked crispy on a griddle.

May 2022

Impossible Foods, a California-based company, launched a new six-pack of preformed frozen patties in local grocery stores across the United States. The plant-based Impossible burger patties are vegan and vegetarian-friendly, making them a great menu option for those with dietary restrictions.

January 2020

Tofurky, a U.S.-based vegan food producer, introduced a vegan beef-style burger made with vegetable protein, soy protein, and wheat gluten. This product is available in over 600 Target stores and is also offered at other retailers such as Walmart.

April 2019

Nestlé launched the Garden Gourmet Sensational Burger, a plant-based packaged burger available in Europe and the U.S. The product is made with soy and wheat protein, as well as plant extracts that give it a beef-like appearance.

Ease in availability

Fast food is popular due to their good tasteaand easy availability. Burger is a comfort food and a preferred choice in the list of fast foods, consumed commonly by people across all the regions. This is increasing the packaged burgers market demand.

Increasing working population

Packaged burgers are gaining popularity due to the sedentary and busy lifestyle of working people. In urban and metropolitan cities, people are mostly occupied with hectic schedules. Due to this, products like packaged frozen burgers are gaining popularity and can contribute to packaged burgers market growth.

Growing shift towards veganism

With significant population of world moving toward vegetarianism and veganism, the packaged food manufacturers are also trying to add plant-based variants of packaged burger to their product range, like Actual Vegies’ Super Greens Veggie Burger is crafted from clean, plant-only ingredients and spices and does not compromise on taste.

Introduction of sustainable packaging

The introduction of sustainable packaging for packaged burgers has emerged as a key packaged burgers market trend in recent years, as consumers and businesses alike are becoming more environmentally conscious. Sustainable packaging materials for burgers include paper-based packaging and foil-based packaging.

Oregon is America’s no. 1 city for burger lovers, the residents of Oregon eat an average of 78 burgers per year.  To captivate such consumers, companies are coming up with the idea of manufacturing ready to eat packaged burgers with different packaging.

Paper-based packaging is commonly used for fast food burgers and is eco-friendly and recyclable, making it a popular choice among environmentally conscious consumers. Foil-based packaging is an excellent option for burgers that must be kept warm during transportation, as it helps to retain heat and prevent the burger from getting cold while also protecting it from the elements. Additionally, use of biodegradable materials, such as bagasse (a naturally renewable material from sugarcane pulp), are also being explored for packaging burgers. By using sustainable packaging materials, businesses can differentiate themselves from competitors, reduce their environmental impact, and cater to the growing demand for eco-friendly products.

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Market Segmentation

Global Packaged Burgers Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Frozen Burger

• Chilled Burger

• Fresh Burger

Market Breakup by Region

• North America 

• Europe 

• Asia Pacific 

• Latin America 

• Middle East and Africa

Frozen and chilled burgers are expected to hold significant market share because they need less cooking time

Frozen and chilled burgers are anticipated to lead the packaged burgers market in the forecast period due to their convenient and easy to cook nature. The market is witnessing growth as many food manufacturers have ventured into the frozen food industry in recent years. Frozen burgers are the most preferred type of packaged burgers because they can be stored for a longer duration and their shelf life ranges from six to eight months. The increasing demand for vegan, organic, gluten-free, and low-fat products is also escalating the growth of this market, since companies can now craft products that are organically inclined, to captivate larger customer bases.

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Competitive Landscape

Some of the major players included in the market report are as follows:

Beyond Meat, Inc. was founded in 2009 and is headquartered in California, United States. The company produces plant-based meat substitutes, like its product Beyond Burger, which comes in frozen state and is a plant-based burger that looks and satisfies like beef. It’s another product, beyond stack burger is a thin, delicious burger patty that can be eaten as a single patty or stacked to build a perfect burger.

BUBBA foods LLC was founded in 1995 and is headquartered in Florida, United States. Bubba burgers require quick preparation from a frozen state and get ready in about 10 minutes, making the process easy and convenient for the consumer. Its product range includes beef burger, turkey burger, veggie burger, snack bites, family box, and more.

Kellogg's Company, founded in 1906, is an American multinational food manufacturing company, headquartered in Michigan, United States. It deals in various products, including Kellogg’s Eggo, Pringles, Kellogg’s muselli, morning star farms, pop tarts, and town house. Its products are manufactured and marketed in over 180 countries.

Other key players in the global packaged burgers market analysis include Paragon Quality Foods Ltd and The Kraft Heinz Company, among others.

North America dominates the packaged burgers market due to the rising popularity of fast-food items in the region

North America dominates the global packaged burgers market share, with over a quarter of American adults consuming fast food daily, including burgers, potato chips, and carbonated beverages. They consume around fifty billion burgers a year. The rapid urbanisation and rise in disposable income are two major factors contributing to the market. The existence of supermarkets, online stores, and food delivery applications has made access to this food type a lot easier.

However, the Asia Pacific region is expected to witness the fastest growth during the forecast years, with India, China, Australia, Japan, South Korea, Hong Kong, and Singapore being the prominent countries that are likely to bring opportunities for the packaged burger market in the upcoming years. Competitors including Impossible Foods Inc. have been expanding their reach in the region. Some regional players such as Otsuka Foods are also gaining traction in the region by introducing plant-based packaged burgers.

Europe also holds a notable presence in the market due to the rising vegan population and the trend of veganism. Many vendors are including veggie burgers in their existing product portfolio, and the countries such as the United Kingdom, Germany, and Italy are at the forefront of the European packaged burger market.

Key Highlights of the Report