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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Global Over the Top (OTT) Market Outlook
The global over the top (OTT) market attained a value of USD 124.72 billion in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 15% to reach USD 439.49 billion by 2032.
The market is primarily being driven by the rising penetration of the internet in the global market. The Asia Pacific is likely to witness the highest CAGR in the forecast period.
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Properties and Applications
Over the top (OTT) services provide content from third-party providers like video, audio, text, and imagery over the internet.
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Based on the component, the market is bifurcated into solution and service.
Based on devices, the industry is segmented into:
- Smartphones
- Smart TVs
- Desktops and Tablets
- Gaming Consoles
- Set-Top Box
- Others
The content type in the industry can be divided into:
- Video
- Audio/VoIP
- Games
- Communication
- Others
The industry can be broadly categorised based on its revenue model into:
- Subscription
- Advertisement
- Hybrid
- Others
It finds wide application in the personal and commercial sectors.
The end-uses of the industry can be segmented into:
- Media and Entertainment
- Education and Training
- Health and Fitness
- IT and Telecom
- E-commerce
- BFSI
- Government
- Others
The EMR report looks into the regional markets like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
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Market Analysis
The growing penetration of mobile computer equipment will drive the industry growth. The increasing penetration of mobile computing devices worldwide is driven by factors like higher per capita incomes, access to low-cost smartphones, increased internet penetration, as well as the rising investment in communication network infrastructure. The preferred choice for accessing VoIP, email, and images, as well as audio and video content, over OTT platforms is mobile computing devices like smartphones, laptops, and tablets. Several market vendors have been encouraged to develop mobile apps to stream OTT services via mobile computer devices. Such apps have portability, ease of access, and better connectivity than websites. The growth of mobile computer devices is, therefore, expected to boost the growth of the over the top (OTT) industry during the forecast period. However, the market growth can be impeded by the shortage of data network capacity and latency issues.
Competitive Landscape
The report presents a detailed analysis of the following key players in the global over the top (OTT) industry, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Amazon Web Services, Inc.
- Netflix, Inc.
- Hulu, LLC
- Telstra Corporation Limited
- Apple Inc.
- Google LLC
- Rakuten Group, Inc.
- Others
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Component |
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| Breakup by Device |
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| Breakup by Content Type |
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| Breakup by Revenue Model |
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| Breakup by Application |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
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Over the Top (OTT) Market Report Snapshots
Over the Top (OTT) Market Size
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the global over the top (OTT) market attained a value of nearly USD 124.72 billion.
The market is projected to grow at a CAGR of 15% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 439.49 billion by 2032.
The major drivers of the market are rising penetration of the internet in the global market, access to low-cost smartphones, and the rising investments in communication network infrastructure.
The key trends guiding the growth of the market includes the availability of various OTT providers and higher per capita incomes.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The leading components of over the top (OTT) in the market are solution and service.
The various devices of over the top (OTT) include smartphones, smart TVs, desktops and tablets, gaming consoles, and set-top box, among others.
The significant content types of over the top (OTT) in the market are video, audio/VoIP, games, and communication, among others.
The leading revenue models of over the top (OTT) in the market are subscription, advertisement, and hybrid, among others.
The major applications of over the top (OTT) are personal and commercial.
The significant end uses of over the top (OTT) are media and entertainment, education and training, health and fitness, IT and telecom, e-commerce, BFSI, and government, among others.
The major players in the global over the top (OTT) market are Amazon Web Services, Inc., Netflix, Inc., Hulu, LLC, Telstra Corporation Limited, Apple Inc., Google LLC, and Rakuten Group, Inc., among others.
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