Global Organic Meat Products Market Report and Forecast 2024-2032

Global Organic Meat Products Market Outlook

The global organic meat products market is expected to grow at a CAGR of 8.40% between 2024 and 2032. Major market drivers are growing consumer preference for organic meats, supportive initiatives by various governments, and rise in demand for frozen meats. 

Key Trends in the Market

Organic meat products are products obtained from animals who are fed healthy diets and provided with a healthy lifestyle, away from toxic substances such as pesticides, fungicides, synthetic fertilisers, or herbicides. The animals are also not given any type of growth hormone or genetically engineered products. Organic meat products are considered heathier than non-organic products because of presence of healthy omega-3 fatty acids, more antioxidants, and less cholesterol. 

• Health benefits associated with organic meat products is driving the growth of the organic meat products market steadily. Staying fit and consuming healthy products, even if the products are more expensive, is becoming a new trend and thus, rising the demand for such products.

• Acquisition, mergers, and new product launches of the organic meat products is becoming a growing trend in the market. Major market players are launching new meat products including meats blended with vegetables that lower costs while maintaining a high nutritional profile.

• Greater awareness regarding animal treatment in conventional farms where non-organic meat products are sourced, is resulting in more consumers preferring organic meat products. As animals are treated better in farms that produce organic meat, many non-vegetarians with animal concerns are preferring organic meat products.

Market Analysis

Based on product type, the organic meat products market can be divided into beef, pork, muton, and poultry, among others. By type, the market is segmented into chilled, frozen, and canned/preserved. Based on distribution channel, the market is categorised into hypermarkets/supermarkets, meat shop, online retailers, and health and natural food stores, among others. On the basis of region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global organic meat products market covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Coolanowle Foodhall

• Danish Crown Group

• Perdue Farms Inc.

• Meyer Natural Foods

• Foster Farms

• Eversfield Organic Limited

• Dirty Clean Food

• Others

Market Share by Distribution Channel

Hypermarkets/supermarkets accounted for a large share in the market as consumers visit such stores for their general grocery shopping and are likelier to buy organic meat products that are featured there. Additionally, hypermarkets/supermarkets use various advertising strategies to highlight the products to the consumers which increases visibility, demand, and consumption. The products are available at various price points along with coupons and discount offers which further increases its demand among consumers. Awareness about the benefits of consuming organic meat products along with easy availability from nearby hypermarkets/supermarkets is also contributing to the growth of the organic meat products market. 

Market Share by Region

North America is expected to have a large share in the organic meat products market because of increased awareness and demand for organic meat in the region. There is also a substantially large population of meat eaters in North America, increasing the market size. In general, consumers in North America tend to prefer organic products as compared to non-organic. People in the region are becoming more health consciousness and preferring to consume products that help them stay fit and healthy, such as the organic meat products. Moreover, organic meat products are also easily available in the region due to presence of major market players. All these factors are contributing to the market share of North America for organic meat products.

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Competitive Landscape

Danish Crown Group is a meat processing company that deals with butcher operations, processing as well as sale of beef and pork. They focus on the sustainability goals and thus aim for climate neutral production. They are working on a new strategy of focussing on reducing the carbon footprint of meat. The company was in 1887 with headquarters in Denmark.

Perdue Farms Inc. was established in 1920 and is headquartered in Maryland, United States. It is an agricultural products and services company that deals with the processing of turkey, chicken, pork, lamb, and beef, among other meat products. They claim to not use any kind of drugs for raising livestock and poultry and are constantly working on animal welfare programs. 

Meyer Natural Foods was founded in 1990 and is based in Colorado, United States. It is a food and beverage company that produces and markets heart-healthy, natural, organic, and premium quality beef products to restaurant owners and retailers. Main products marketed by them are steak, jerky, turkey, meat, pork, and chicken.

Other market players include Coolanowle Foodhall, Foster Farms, Eversfield Organic Limited, and Dirty Clean Food, among others.

Key Highlights of the Report