Global Organic Beef Market Report and Forecast 2024-2032

Global Organic Beef Market Outlook

The global organic beef market size was approximately USD 14.70 billion in 2023. The market is projected to grow at a CAGR of 6.5% between 2024 and 2032, reaching a value of around USD 26.97 billion by 2032.

Key Trends in the Market

Organic beef refers to meat from cattle raised in living conditions that accommodate their natural behaviours such as the ability to graze on pasture, and are fed completely organic feed and forage. Before the product is labelled organic, a government-approved certifier examines the farm to ensure rules and regulations set out by organisations such as the United States Department of Agriculture (USDA) are met.

• The growing emphasis on optimal health and well-being among customers is favouring the organic beef market demand. Organic beef is rich in omega-3 essential fatty acids, boasts low calories, and contains CLA (conjugated linoleic acid) and electrolytes including sodium, magnesium and potassium, preventing diseases and conditions such as obesity and diabetes.

• One of the key organic beef market trends includes growing concerns regarding environmental safety and animal welfare. Grass-fed beef production surges the biodiversity of pasture systems, reduces the use of energy-intensive inputs, and lowers greenhouse gas emissions.

• The growing popularity of e-commerce platforms and speciality stores is significantly supporting the global organic beef market growth. Consumers are benefitted from the variety of brands that are available on e-commerce platforms, allowing them to choose products according to their preferences.

Market Analysis

Based on type, the organic beef market segmentation includes fresh meat and processed meat. On the basis of sales channel, the market can be bifurcated into direct sales and indirect sales. The major regional markets for organic beef are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global organic beef market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• JBS USA Food Company Holdings

• Danish Crown A/S

• Verde Farms LLC 

• Australian Organic Meats Group

• OBE Organic Australia 

• Swillington Organic Farm 

• Legacy Meats

• Riverford Organic Farmers Ltd.

• The Cooperative Regions of Organic Producer Pools (CROPP)

• Others

Market Share by Sales Channel

As per the organic beef market analysis, customers prefer indirect sales channels such as supermarkets and hypermarkets, convenience stores, and independent retailers to buy organic beef. Also, the growing health consciousness and the surging focus on sustainability are prompting retailers to offer different varieties of organic beef.

The increasing premiumisation of organic beef, coupled with the rising awareness regarding the superior quality and health benefits of grass-fed beef, is prompting indirect sales channels to stock the product.

Market Share by Region

North America accounts for a significant portion of the organic beef market share. Reportedly, in 2019, the United States had 1.974 million acres of pastureland certified by the National Organic Program USDA and 41,780 organically certified beef cows. The growing emphasis on animal welfare, and the rising preference for food products with transparent origin, production processes, and nutritional value are contributing to a greater demand for organic beef in the region.

Competitive Landscape

JBS USA Food Company Holdings, established in 1953, is a leading producer of beef, with operations spanning the United States, Australia, and Canada. The company offers organic beef through its brands such as Acres Organic.

Danish Crown A/S, with a history dating back to 1887, is a farmer-owned Danish company engaged in providing fresh meat, cold cuts, sausages, and soups. The company provides its customers with organic beef through brands such as Danish Crown Professional.

Verde Farms LLC is a US-based producer of 100% grass-fed organic beef. The beef offered by the company is from cattle that are reared in free-range conditions. The company offers products such as steaks, ground beef and patties, beef roasts, stews, and stir-fries.

Other key organic beef market players include Australian Organic Meats Group, OBE Organic Australia, Swillington Organic Farm, Legacy Meats, Riverford Organic Farmers Ltd., and The Cooperative Regions of Organic Producer Pools (CROPP), among others.

Key Highlights of the Report