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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Global Oral Care Market Trends
Oral care market revenue is increasing due to the surge in online shopping has greatly benefited e-commerce and direct-to-consumer (DTC) oral care brands, as consumers increasingly favour the convenience and diverse selection available online. There's a growing focus on preventive dental care, fuelling higher demand for products such as fluoride toothpaste and oral probiotics. The introduction of innovative ingredients like CBD and enamel-repairing compounds aims to address specific dental concerns.
Interest in aesthetic dental treatments, including teeth whitening products, is increasing due to the desire for a more radiant smile. Brands and dental professionals are prioritising consumer education, while customised oral care solutions are gaining popularity.
According to the 2022 annual report by Johnson & Johnson, the oral care sector contributed USD 1,505 million to the global market, driving the oral care industry annual revenue.
Oral Care Market Report Snapshots
Oral Care Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market was valued at USD 40.09 billion in 2024.
The market is projected to grow at a CAGR of 5.2% between 2025 and 2034.
The revenue generated from the Oral Care market is expected to reach USD 63.3 billion in 2034.
Natural and organic products, sustainability and eco-friendly packaging, technological advancements and a focus on oral health and wellness are the major oral care industry trends impacting the growth in the oral care industry.
The market is categorised according to the product type, which includes toothbrushes, toothpaste, mouthwash, dental floss, denture care and others.
The market key players are Procter & Gamble Co., Henkel AG & Co. KGaA, Church & Dwight Co., Inc., Johnson & Johnson, Colgate-Palmolive Company, GSK Plc, Alticor Inc. (Amway Corp.), Sunstar Suisse S.A., Lion Corporation, Unilever Plc and Dabur India Ltd. among others.
The market is divided into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
The North American region has the largest accounted share in the global oral care market, driven by high-quality, technologically advanced oral care products.
The top five companies are Procter & Gamble Co., Henkel AG & Co. KGaA, Church & Dwight Co., Inc., Johnson & Johnson, and Colgate-Palmolive Company.
The market is categorised according to the distribution channel, in supermarkets and hypermarkets, convenience stores, pharmacies and drug stores, online retail stores and others.
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