Global Oral Care Market Report and Forecast 2024-2032

Global Oral Care Market Share

The electric toothbrush contributes to the growth of the global oral care market by offering a consistent brushing motion that enhances plaque removal, making it particularly suitable for individuals with limited mobility or dexterity challenges.

Manual toothbrushes are cost-effective and widely accessible, requiring no batteries and allowing users precise control over the brushing technique. Electric toothbrushes, preferred for consistent plaque removal, offer advanced features like timers and pressure sensors, ideal for those with limited mobility.

In 2024, Laifen introduced the Laifen Wave, a dual-action electric toothbrush now available in the US. With a proprietary servo system enabling ultra-wide oscillations and high vibrations, it achieves three times greater brushing efficiency for healthier teeth boosting the size of the oral care market in the US.

Toothpaste plays a crucial role in oral hygiene by removing plaque, preventing cavities, freshening breath, whitening teeth, and reducing sensitivity through specialised formulations.

In June 2024, Haleon launched the Sensodyne Pronamel Active Enamel Shield toothpaste range in Tesco, featuring variants like Fresh Mint and Whitening. Designed to protect enamel from acidic erosion and provide 24-hour cavity protection, it leaves the mouth feeling clean and fresh.

Mouthwash enhances overall oral hygiene by freshening breath, cleaning hard-to-reach areas, reducing gum inflammation, and preventing cavities with fluoride.

In June 2023, Paperdent collaborated with Elopak to release a range of vegan, alcohol-free mouthwash in sustainably sourced paperboard cartons. This eco-friendly packaging reduces plastic content by over 80%, offering recyclability and carbon neutrality.

Dental floss is essential for removing plaque and food particles, preventing gum disease, and maintaining healthy teeth and gums by reaching areas beyond the toothbrush's reach.

In May 2022, Plackers® introduced EcoChoice Compostable Dental Flossers, designed to be 100% biodegradable, and decompose in home composters, reflecting a commitment to sustainability in oral care.

Supermarkets and hypermarkets contribute to the growth of the global market share of oral care by providing a wide range of oral care products, such as toothbrushes, toothpaste, mouthwash, and dental floss, catering to diverse consumer needs.

Supermarkets and hypermarkets provide a diverse range of oral care products, offering a convenient one-stop shopping experience for household needs with competitive pricing through discounts and promotions.

Convenience stores, conveniently located and often open 24/7, cater to urgent oral care needs, offering a fast and efficient shopping experience for basic oral care items.

Pharmacies and drug stores offer professional advice from pharmacists and specialise in high-quality oral care products, including prescriptions, emphasising health and wellness.

According to Invest India's report on Personal Care and Hygiene, the market size for oral care in India was $15.050 billion in FY22. India's imports amounted to approximately $2.1 billion, and exports totalled around $3.2 billion, contributing significantly to the growth of the oral care market in India.

Oral Care Market Report Snapshots

Oral Care Market Size

Oral Care Market Growth

Oral Care Market Trends

Oral Care Market Share

Oral Care Manufacturers

Oral Care Market Regional Analysis