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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Oral Care Market Growth
The demand for teeth whitening toothpaste has grown significantly due to increased focus on oral health and rising consumption of beverages like alcohol, tea, and coffee. Major companies are incorporating stain removal ingredients such as charcoal, marking a key trend in the oral care market.
Innovations in toothpaste texture and format are expected to boost the oral care business growth. Key players are promoting sustainable practices and enhancing consumer convenience with products like bites, sticks, bars, and gels that remove germs and freshen breath.
Recent Development- The American Dental Association reports that brushing with fluoride toothpaste reduces caries in children. The HMD estimates the optimal fluoride amount to prevent caries without adverse effects is 0.05 mg/kg/day for children over six months.
3D printing is revolutionising the production of customized dental devices, making dental care more accessible and driving market growth. The integration of smart toothbrushes with mobile apps provides real-time feedback on brushing techniques, enhancing oral hygiene awareness.
The Ministry of Health and Welfare reports that oral diseases in India create an economic burden due to treatment costs and lost work hours. In 2021, the Union Government contributed Rs. 46896 crores (8.7%) and State Governments Rs. 84953 crores (15.8%) boosting the oral care market share in India.
Sustainability is a key driver in the oral care market, with consumers shifting from plastic to natural materials like bamboo toothbrushes. This trend is expected to fuel market growth in the coming years.
In 2021, Colgate-Palmolive, a leader in sustainable innovation, launched India’s first recyclable toothpaste tubes and its first toothbrush with a 100% recycled plastic handle, ‘Colgate RecyClean’, furthering its commitment to the circular economy enhancing the global oral care market growth.
Oral Care Market Report Snapshots
Oral Care Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market was valued at USD 40.09 billion in 2023.
The market is projected to grow at a CAGR of 5.2% between 2024 and 2032.
The revenue generated from the Oral Care market is expected to reach USD 63.3 billion in 2032.
Natural and organic products, sustainability and eco-friendly packaging, technological advancements and a focus on oral health and wellness are the major oral care industry trends impacting the growth in the oral care industry.
The market is categorised according to the product type, which includes toothbrushes, toothpaste, mouthwash, dental floss, denture care and others.
The market key players are Procter & Gamble Co., Henkel AG & Co. KGaA, Church & Dwight Co., Inc., Johnson & Johnson, Colgate-Palmolive Company, GSK Plc, Alticor Inc. (Amway Corp.), Sunstar Suisse S.A., Lion Corporation, Unilever Plc and Dabur India Ltd. among others.
The market is divided into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
The North American region has the largest accounted share in the global oral care market, driven by high-quality, technologically advanced oral care products.
The top five companies are Procter & Gamble Co., Henkel AG & Co. KGaA, Church & Dwight Co., Inc., Johnson & Johnson, and Colgate-Palmolive Company.
The market is categorised according to the distribution channel, in supermarkets and hypermarkets, convenience stores, pharmacies and drug stores, online retail stores and others.
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Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124