Global Oral Care Market Report and Forecast 2024-2032

Global Oral Care Market Size

The oral care market reached a value of approximately USD 40.09 billion in 2023. The market is projected to grow at a CAGR of 5.2% between 2024 and 2032, reaching a value of around USD 63.3 billion by 2032.

Oral Care Market Outlook

• The Australian Institute of Health and Welfare reported that 82% of individuals aged 15+ visited private dental practices in 2023.

• The Ministry of Health and Family Welfare estimated severe periodontal diseases affected nearly 10% of the global population in 2021.

• According to the Canadian Dental Association, three out of four Canadians visit a dentist yearly, boosting the oral care industry.

Oral Care Market Growth

The demand for teeth whitening toothpaste has grown significantly due to increased focus on oral health and rising consumption of beverages like alcohol, tea, and coffee. Major companies are incorporating stain removal ingredients such as charcoal, marking a key trend in the oral care market.

Innovations in toothpaste texture and format are expected to boost the oral care business growth. Key players are promoting sustainable practices and enhancing consumer convenience with products like bites, sticks, bars, and gels that remove germs and freshen breath.

Recent Development- The American Dental Association reports that brushing with fluoride toothpaste reduces caries in children. The HMD estimates the optimal fluoride amount to prevent caries without adverse effects is 0.05 mg/kg/day for children over six months.

3D printing is revolutionising the production of customized dental devices, making dental care more accessible and driving market growth. The integration of smart toothbrushes with mobile apps provides real-time feedback on brushing techniques, enhancing oral hygiene awareness.

The Ministry of Health and Welfare reports that oral diseases in India create an economic burden due to treatment costs and lost work hours. In 2021, the Union Government contributed Rs. 46896 crores (8.7%) and State Governments Rs. 84953 crores (15.8%) boosting the oral care market share in India.

Sustainability is a key driver in the oral care market, with consumers shifting from plastic to natural materials like bamboo toothbrushes. This trend is expected to fuel market growth in the coming years.

In 2021, Colgate-Palmolive, a leader in sustainable innovation, launched India’s first recyclable toothpaste tubes and its first toothbrush with a 100% recycled plastic handle, ‘Colgate RecyClean’, furthering its commitment to the circular economy enhancing the global oral care market growth.

Key Trends and Developments

Natural and organic products, sustainability and eco-friendly packaging, technological advancements and a focus on oral health and wellness are the major oral care industry trends impacting the growth in the oral care industry.

February 23, 2024

Oral Science announced the launch of SmilePen in Canada, the first pain-free PAP home-care whitening for dental professionals. SmilePen®'s PAP power formula enhanced teeth whitening, fortified tooth structure, and ensured 100% pain-free use.

January 06, 2024

Dr. Dento, launched its latest product range for the festive season, emphasising natural ingredients and scientific research. This innovative line includes GMP-certified electric toothbrushes, toothpaste, and mouthwash, offering professional results and holistic oral care.

November 21, 2023

To meet the demand for high-quality oral healthcare, Mumbai-based ICPA Health unveiled Plakoff, a premium electric water flosser designed to effectively cleanse interdental spaces with a powerful water jet.

November 23, 2023

Prevest Denpro Limited launched its innovative oral care segment, Oradox, at the World Dental Show. Oradox represents a cutting-edge advancement, merging science and innovation to meet the diverse needs of dental professionals and consumers.

Natural and Organic Products

Consumer preference shifted towards natural and organic oral care products without synthetic chemicals, artificial colours, or flavours, with natural ingredients like charcoal, coconut oil, and herbal extracts gaining popularity.

Sustainability and Eco-Friendly Packaging

Growing environmental awareness increased the demand for sustainable packaging. Brands focused on reducing plastic usage and introducing recyclable and biodegradable packaging solutions.

Technological Advancements

Technological integration in oral care, like smart toothbrushes with Bluetooth, AI-powered dental care apps, and advanced electric toothbrushes providing personalized feedback, is increasing.

Focus on Oral Health and Wellness

Awareness of the link between oral and overall health drives consumers to adopt comprehensive oral care routines, using mouthwashes, dental floss, and interdental brushes for optimal hygiene.

Global Oral Care Market Trends/Drivers

Oral care market revenue is increasing due to the surge in online shopping has greatly benefited e-commerce and direct-to-consumer (DTC) oral care brands, as consumers increasingly favour the convenience and diverse selection available online. There's a growing focus on preventive dental care, fuelling higher demand for products such as fluoride toothpaste and oral probiotics. The introduction of innovative ingredients like CBD and enamel-repairing compounds aims to address specific dental concerns.

Interest in aesthetic dental treatments, including teeth whitening products, is increasing due to the desire for a more radiant smile. Brands and dental professionals are prioritising consumer education, while customised oral care solutions are gaining popularity.

According to the 2022 annual report by Johnson & Johnson, the oral care sector contributed USD 1,505 million to the global market, driving the oral care industry annual revenue.

Global Oral Care Market Segments

“Global Oral Care Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Toothbrush
  • Manual
  • Electric

• Toothpaste

• Mouthwash

• Dental Floss
  • Waxed
  • Unwaxed
  • Dental Tape
  • Thread

• Denture Care
  • Cleanser
  • Paste
  • Adhesive

• Others

Market Breakup by Distribution Channel

• Supermarket and Hypermarkets

• Convenience Stores

• Pharmacies and Drug Stores

• Online Retail Stores

• Others

Market Breakup by Region

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East and Africa

Global Oral Care Market Share

The electric toothbrush contributes to the growth of the global oral care market by offering a consistent brushing motion that enhances plaque removal, making it particularly suitable for individuals with limited mobility or dexterity challenges.

Manual toothbrushes are cost-effective and widely accessible, requiring no batteries and allowing users precise control over the brushing technique. Electric toothbrushes, preferred for consistent plaque removal, offer advanced features like timers and pressure sensors, ideal for those with limited mobility.

In 2024, Laifen introduced the Laifen Wave, a dual-action electric toothbrush now available in the US. With a proprietary servo system enabling ultra-wide oscillations and high vibrations, it achieves three times greater brushing efficiency for healthier teeth boosting the size of the oral care market in the US.

Toothpaste plays a crucial role in oral hygiene by removing plaque, preventing cavities, freshening breath, whitening teeth, and reducing sensitivity through specialised formulations.

In June 2024, Haleon launched the Sensodyne Pronamel Active Enamel Shield toothpaste range in Tesco, featuring variants like Fresh Mint and Whitening. Designed to protect enamel from acidic erosion and provide 24-hour cavity protection, it leaves the mouth feeling clean and fresh.

Mouthwash enhances overall oral hygiene by freshening breath, cleaning hard-to-reach areas, reducing gum inflammation, and preventing cavities with fluoride.

In June 2023, Paperdent collaborated with Elopak to release a range of vegan, alcohol-free mouthwash in sustainably sourced paperboard cartons. This eco-friendly packaging reduces plastic content by over 80%, offering recyclability and carbon neutrality.

Dental floss is essential for removing plaque and food particles, preventing gum disease, and maintaining healthy teeth and gums by reaching areas beyond the toothbrush's reach.

In May 2022, Plackers® introduced EcoChoice Compostable Dental Flossers, designed to be 100% biodegradable, and decompose in home composters, reflecting a commitment to sustainability in oral care.

Supermarkets and hypermarkets contribute to the growth of the global market share of oral care by providing a wide range of oral care products, such as toothbrushes, toothpaste, mouthwash, and dental floss, catering to diverse consumer needs.

Supermarkets and hypermarkets provide a diverse range of oral care products, offering a convenient one-stop shopping experience for household needs with competitive pricing through discounts and promotions.

Convenience stores, conveniently located and often open 24/7, cater to urgent oral care needs, offering a fast and efficient shopping experience for basic oral care items.

Pharmacies and drug stores offer professional advice from pharmacists and specialise in high-quality oral care products, including prescriptions, emphasising health and wellness.

According to Invest India's report on Personal Care and Hygiene, the market size for oral care in India was $15.050 billion in FY22. India's imports amounted to approximately $2.1 billion, and exports totalled around $3.2 billion, contributing significantly to the growth of the oral care market in India.

Leading Manufacturers in the Oral Care Market

Procter & Gamble Co.: Headquartered in Cincinnati, USA, established in 1837. P&G is a multinational corporation specialising in consumer goods, renowned for brands such as Pampers, Gillette, and Crest.

Henkel AG & Co. KGaA: Based in Düsseldorf, Germany, founded in 1876. Henkel is a global leader in adhesive technologies, beauty care, and home care products.

Church & Dwight Co., Inc.: Headquartered in Ewing, USA, established in 1846. Church & Dwight manufactures a diverse range of consumer products, including Arm & Hammer baking soda, and OxiClean cleaners.

Johnson & Johnson: Located in New Brunswick, USA, founded in 1886. J&J is a diversified healthcare company recognised for its pharmaceuticals, medical devices, and consumer health products such as Band-Aid and Listerine.

The global oral care market key players are Colgate-Palmolive Company, GSK Plc, Alticor Inc. (Amway Corp.), Sunstar Suisse S.A., Lion Corporation, Unilever Plc and Dabur India Ltd. among others.

Global Oral Care Market Analysis by Region

In the US, advanced healthcare infrastructure and rigorous standards in oral care mirror those found in North America. British consumers favour high-quality, technologically advanced oral care products such as electric toothbrushes and specialised mouthwashes. The presence of leading global brands and continuous product innovation continues to bolster growth in the oral care sector.

According to CDC data, the density of actively practising dentists per 100,000 people in the United States rose from 59.34 in 2010 to 61.04 in 2020, indicating a 2.9% increase. This growth has had a positive impact on the oral care market.

Latin America's oral care market benefits from improving economic conditions, urbanisation, and increasing awareness of oral health among consumers. The market expands with the introduction of international brands alongside local manufacturers offering affordable choices.

The oral care sector in the Middle East and Africa (MEA) is shaped by factors such as rising disposable incomes, urbanisation, and a youthful population. Growing awareness of oral health prompts a preference for premium oral care products, stimulating further market growth.

Across Europe, there is a strong emphasis on consumer awareness, robust healthcare systems, and a dedicated focus on oral health and aesthetics. European consumers place a premium on products known for their effectiveness, quality, and endorsement by scientific research and professionals.

According to WHO's latest data, the European Region has the highest prevalence of major oral diseases globally, affecting 50.1% of adults. This includes the highest incidence of caries in permanent teeth (33.6%), impacting nearly 335 million people. The region also has the second-highest tooth loss rate (25.2%), with a prevalence double the global average, driving increased demand for oral care.

Asia Pacific Oral Care Market: Significant Growth and Key Trends in Dental Health Products

The Asia Pacific oral care market is experiencing significant growth, driven by increasing awareness of dental health and hygiene. This market includes a wide range of products such as toothpaste, mouthwash, dental floss, and whitening products. Key trends include a surge in demand for natural and organic oral care products, innovative dental technologies, and a growing focus on preventive dental care. Major players are investing in research and development to meet consumer needs, making the Asia Pacific region a dynamic and competitive landscape for oral care.

Key Highlights of the Report

Oral Care Market Report Snapshots

Oral Care Market Size

Oral Care Market Growth

Oral Care Market Trends

Oral Care Market Share

Oral Care Manufacturers

Oral Care Market Regional Analysis