Global Online Tutoring Services Market Report and Forecast 2024-2032

Global Online Tutoring Services Market Size

The global market for online tutoring services reached a value of approximately USD 8.78 billion in 2023. The market is expected to grow at a CAGR of 15.1% between 2024 and 2032, reaching a value of USD 31.14 billion by 2032.

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Online Tutoring Services Market Growth

An online tutoring service is a service where tutors impart their knowledge to learners using online modes and devices such as laptops or other electronic gadgets. A wide range of online tutoring services are available, enabling learners to choose based on their needs and availability.

The growing penetration of smartphones worldwide is increasing the access to online tutoring services, irrespective of the location resulting in the growth of the online tutoring services market.

Online Tutoring Services Market Trends

For students, online tutoring services have emerged as a cost-effective and time-saving means of improving their learning as students do not have to travel to a learning centre, saving both time of travel and money spent on travelling.

Initiatives by governments of several countries to promote digital tutoring platforms is a crucial trend in online tutoring services market, especially in developing countries with an aim to improve learning outcomes for interested students further increasing the market demand for online tutoring services.

Recent Developments

As per the online tutoring services market analysis, PowerSchool, a cloud software company, announced that it has established a partnership with Skooli, an online tutoring company, in August 2023. Through this partnership, Skooli’s online tutoring program will have access to PowerSchool's LMS, easing online learning for students.

Industry Outlook

According to the online tutoring services industry analysis, 65% of students prefer online tutoring over in-person tutoring. Around 48% of the students or customers use their smartphones to access online tutoring services. Meanwhile, 60% of college students rely on online tutoring services for the preparation of standardised tests such as SAT and GRE. Around 91% of the students who rely on online tutoring stated that they noticed an improvement in their grades within a month.

As per the industry reports, approximately 10 million college students took a distance education program in the autumn of 2022, with less than half of them taking it online. 1 in 4 college students picked an online learning format for their courses in the fall of 2022, among which 63% of them attended in-state colleges, while 33% attended colleges in other states. This interest in online learning is expected to aid the growth of the online tutoring services industry.

Market players are forming a partnerships with government bodies to offer their services in particular areas.  Gov. Jim Justice of Virginia, USA, announced in 2023 that the state has established a collaboration with Tutor.com to offer online tutoring programs, test prep materials, as well as job support. Programs like this can offer ample online tutoring services to students and further increase the online tutoring services industry revenue.

Factors Contributing to the Growth of the Global Market

• Improvements in digital technology and internet accessibility enable more effective and interactive online tutoring.

• Growing preference for tailored educational experiences to meet individual student needs and learning styles aids online tutoring services demand growth.

• The ability to schedule sessions flexibly and learn from home appeals to students and parents.

• Online platforms break geographical barriers, allowing students to access tutors from around the world.

Challenges Faced by Providers in the Global Market

• Ensuring consistent quality of tutoring services across different regions and subjects.

• Internet connectivity and technical glitches can disrupt learning sessions and negatively affect online tutoring services market value.

• High competition from numerous global and local online tutoring platforms.

• Maintaining student engagement and motivation in a virtual environment can be challenging.

• Balancing operational costs while offering affordable pricing to attract more students.

Key Growth Opportunities in the Global Market

• Increasing internet penetration and educational investments in emerging markets present significant online tutoring services market opportunities.

• Incorporating artificial intelligence and virtual reality to enhance the learning experience.

• Offering specialized tutoring in niche subjects and skills to cater to diverse educational needs.

• Collaborating with schools, colleges, and universities to integrate online tutoring into their curricula.

• Expanding services to include corporate training and professional development courses.

Key Players in the Global Market and their Strategic Initiatives

The key players in the global online tutoring services market include Chegg, Inc., Ambow Education Group, Tutor Group Limited, ArborBridge, Inc., China Distance Education Holdings Limited, TutorEye, Inc, Think & Learn Private Limited, and Pearson Education Limited.

Chegg, Inc.

• Product Innovation: Expanding services to include study tools, homework help, and expert Q&A sessions can aid online tutoring services demand forecast.

• Subscription Model: Offering a subscription-based model for access to a wide range of educational resources.

• Partnerships: Collaborating with educational institutions to integrate services into their curricula.

Ambow Education Group

• Hybrid Learning Models: Combining online and offline tutoring to provide a flexible learning environment increases online tutoring services market revenue.

• Technological Integration: Investing in AI and big data to enhance personalized learning experiences.

• Geographic Expansion: Expanding its footprint across different regions in China and internationally.

Tutor Group Limited

• Global Reach: Expanding its network of tutors and students across Asia, Europe, and the Americas to boost online tutoring services demand.

• AI-Powered Learning: Leveraging AI to provide personalized and adaptive learning experiences.

• Language Specialization: Focusing on language learning, particularly English and Mandarin, to cater to a global audience.

ArborBridge, Inc.

• Customized Tutoring: Offering highly customized tutoring programs tailored to individual student needs which fuels demand of online tutoring services market.

• Expert Tutors: Employing top-tier tutors with specialized expertise in test preparation and academic subjects.

• Global Expansion: Expanding services to cater to international students aiming for top-tier universities.

China Distance Education Holdings Limited

• Diversified Offerings: Providing a wide range of courses including professional certifications, higher education, and test preparation.

• Technology Integration: As per the online tutoring services market dynamics and trends, utilizing advanced technology to enhance course delivery and student engagement.

• Partnerships: Collaborating with educational institutions and organizations to broaden its service offerings.

TutorEye, Inc.

• Affordability: Providing cost-effective tutoring solutions to make quality education accessible to all.

• 24/7 Availability: Offering round-the-clock tutoring services to cater to students' varying schedules.

• Interactive Platform: Utilizing an interactive online platform to facilitate effective learning and engagement which aids online tutoring services industry expansion.

Think & Learn Private Limited (Byju's)

• Content Development: Creating high-quality, interactive content that makes learning engaging.

• International Expansion: Expanding into international markets to reach a global audience.

• Acquisitions: Acquiring other edtech companies to broaden service offerings and market reach.

Pearson Education Limited

• Comprehensive Learning Solutions: Offering a full suite of educational services from textbooks to online tutoring to enhance online tutoring services industry development.

• Digital Transformation: Investing in digital platforms to enhance the accessibility and effectiveness of its educational resources.

• Strategic Partnerships: Forming strategic partnerships with schools, universities, and educational institutions to integrate its services.

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Global Online Tutoring Services Industry Segmentations

Based on tutoring type, the market is segmented into structured tutoring and on-demand tutoring. On the basis of course type, the market is divided into language courses and STEM courses, among others. By duration, the market is categorised into short-term courses and long-term courses. Based on end-user, the market is divided into K-12, and higher education, among others. On the basis of region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global online tutoring services industry, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Chegg, Inc

• Ambow Education Group

• Tutor Group Limited

• ArborBridge, Inc

• China Distance Education Holdings Limited

• Pearson Education Limited

• TAL Education Group

• TutorEye, Inc

• Varsity Tutors LLC

• Think & Learn Private Limited

• Vedantu Innovations Private Limited

• Others

Global Online Tutoring Services Market Share by End-User

K-12 end-users accounted for a large share of the market as more parents are investing in online tutoring services to aid their children in K-12 in learning, which is contributing to the overall online tutoring services industry growth. Online tutoring services are considered useful in helping children understand better, improve performance, and score higher, increasing their potential for the future. Tutors for K-12 end-users are easily available on several online teaching platforms and are relatively low cost as advanced degrees are not required to teach this segment of end-users. However, in the coming years, the higher education end-user segment is anticipated to witness steady growth, due to the increasing levels of competition for further education and jobs.

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Global Online Tutoring Services Market Regional Analysis

North America holds a sizable online tutoring services market share owing to the availability of well-developed and established service providers. Moreover, the people in the region are adopting innovative technologies such as microlearning, and open online courses, among others, increasing the online tutoring services market demand in the region. In countries such as the United States, many parents are turning to online tutoring services to supplement the education of their children and prepare them for a highly competitive educational and workplace environment.

Competitive Landscape

Chegg, Inc. was founded in 2005 and is headquartered in California, United States. An education technology company, it provides help with online tutoring, homework, and other student services.

Ambow Education Group is an education administration company that was founded in 2000. Headquartered in Beijing, China, the company focuses on providing personalised training and education services to students globally.

ArborBridge Inc. was founded in 2011 and has its headquarters located in California in the United States. An online education platform, the company specialises in K-12 academic tutoring, college admission tests tutoring, and essential skill programs for children with learning differences.

Other online tutoring services industry players include Tutor Group Limited, China Distance Education Holdings Limited, Pearson Education Limited, TAL Education Group, TutorEye, Inc, Varsity Tutors LLC, Think & Learn Private Limited, and Vedantu Innovations Private Limited, among others.

Key Highlights of the Report

Online Tutoring Services Market Report Snapshots

Online Tutoring Services Market Size

Online Tutoring Services Market Growth

Online Tutoring Services Market Trends

Online Tutoring Services Market Share

Online Tutoring Services Companies

Online Tutoring Services Market Regional Analysis