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North America is one of the leading markets, with the US serving as a major driving force. Several states in the United States such as Illinois, Michigan, Georgia, Kentucky, Pennsylvania, North Dakota, North Carolina, and New Hampshire have official state-regulated online lottery platforms. The reliance of states on lottery income has propelled them to continuously introduce new games and prizes to keep the players engaged.
The European Lotteries (EL), the umbrella organisation of national lotteries operating for the benefit of society in Europe, is engaged in facilitating responsible gaming, protecting consumers, and preserving public order. The surge in digital technologies such as AI is compelling EL to consider the probable possibilities for the market to enhance the player experience.
Within Asia Pacific, the Chinese players, including those from rural regions, use mobile applications such as Alipay and WeChat Pay to make lottery payments. China Lotto, a website governed by the Malta Gaming Authority provides services to Chinese ticket buyers and accepts several payment methods such as Visa, Mastercard, and Neteller. The rising adoption of android and iOS phones is further expected to boost online lottery sales.
Online Lottery Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market reached a value of USD 31.11 billion in 2023.
The market is estimated to witness a CAGR of 3.2% during 2024-2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 110.3 billion in 2032.
The platforms used for online lotteries are desktop and mobile.
The key regional markets for online lottery are North America, Europe, the Asia Pacific, and LAMEA.
The key market trends include aggressive marketing and promotional strategies adopted by service providers and the introduction of favourable policies.
The major drivers include increasing penetration of the internet, particularly in emerging economies, rising smartphone usage, improved convenience offered by online platforms, and increasing technological advancements.
The key players in the market include Lotto Direct Limited, Camelot Group, EU Lotto Ltd, Agento N.V., and Legacy Eight Curacao NV, among others.
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