Global Online Lottery Market Report and Forecast 2024-2032

Global Online Lottery Market Size

The global online lottery market size reached USD 31.11 billion in 2023. The market is estimated to expand at a CAGR of 3.2% during 2024-2032 to reach a value of USD 110.3 billion by 2032.

Key Takeaways

• Social media is being increasingly used to advertise the lottery online.

• Draw based games are more prevalent among online lottery activities in Europe.

• In the United States, lotteries such as Powerball and Megamillions are legal in 45 states.

Online lottery has gained popularity as a stress-relieving and relaxing activity and the demand for online lotteries through lottery apps has surged. Such applications enable consumers to play lotteries from various countries and provide them with enhanced convenience as well as immersive experiences.

With the growing preference for convenience, consumers are increasingly shifting towards online lottery platforms offering enhanced user experience, functionalities, best-in-class designs, and push notifications.

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Key Trends and Developments

Rising internet penetration and use of smartphone; adoption of innovative technologies; improved convenience of online lotteries; and aggressive promotion and marketing strategies are impacting the online lottery market growth

Nov 16, 2023

The North Carolina Education Lottery announced the launch of Digital Instants games that can be played on smartphone or computer.

Jun 17, 2023

The Arizona Lottery introduced a new online platform that includes games and prizes called Lucky Lounge.

Jun 28, 2022

NeoGames S.A. announced a multi-year project with Intralot do Brasil, the lottery operator for Loteria Mineira, the official lottery in Brazil’s second-largest state, Minas Gerais.

Jun 9, 2022

Inspired Entertainment, a B2B gaming supplier, collaborated with Loto-Quebec to launch its Pharaon Reaction, an ilottery game.

Growing smartphone and internet penetration

With the rising internet and smartphone penetration, the preference for online lotteries is expected to surge. Additionally, the growing popularity of mobile gambling apps is likely to aid the sales of online lotteries.

Technological advancements and innovations

The deployment of innovative technologies on lottery platforms such as artificial intelligence (AI), the Internet of things (IoT), big data, blockchain, and virtual reality (VR) is significantly increasing as it helps in enhancing the overall consumer experience.

Convenience offered by online lottery platforms

Online lottery platforms enable players to choose from scratchers, draw games, keno, instant wins, and other traditional lottery games conveniently.

Increasing promotional strategies

The increasing investment in promotional strategies through various online platforms, including social media, is attracting consumers to gaming apps and lottery websites.

Online Lottery Market Trends

The increased penetration of the internet and the growing legalisation of lottery have favoured the growth of the online lottery market. In Germany, among the adult population of 69.4 million, 28.9 million of them play lottery games regularly.

New generations of lottery players and their inclination towards accessibility and convenience have surged the demand for online lotteries that are accessible through both mobile apps and web-based platforms. In addition, flexible payment methods offered by online lotteries have increased their appeal.

The launch of online lottery sites that offer convenient functionalities to consumers, ranging from multi-draw packages and subscriptions to real-time jackpot alerts, has increased significantly. Moreover, such websites provide consumers with enhanced transparency and security, which is anticipated to stimulate the demand for online lotteries.

Online Lottery Market Segmentation

“Global Online Lottery Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Platform

• Desktop

• Mobile

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• LAMEA

Based on platform, desktop accounts for a significant share of the global online lottery market share

The desktop apps for online lotteries help manage multiple accounts simultaneously and switch them with a single click. With most online lottery websites having interfaces that are particularly built for desktop application, keyboard shortcuts help players enhance productivity.

However, the emergence and penetration of smartphones has increased the adoption of online lottery mobile apps by players as it offers an easy and convenient way to buy lottery tickets.

Also, the mobile lottery apps offer multiple advantages, such as checking results instantly and enabling logging in from multiple devices while keeping personal information safe.

Competitive Landscape of Online Lottery Market

The market players are engaged in strong advertising and promotions to attract a larger customer base.

Lotto Direct Limited

Headquartered in Malta, the company is engaged in offering services for the online lottery gaming industry. The services include lotteries, scratchcards, and raffles.

Camelot Group

Camelot Group, based in the United Kingdom provides lotteries including Lotto, Euro Millions, Set for Life, Thunderball, national lottery scratchcards, etc.

EU Lotto Ltd

Headquartered in Gibraltar, the company offers lotteries such as Powerball, Euro Millions, and jackpots.

Agento N.V.

Founded in 2012, Agento N.V. offers concierge lottery ticket sales services and services for accepting bets on the draw results of official lotteries.

Legacy Eight Curacao NV

Headquartered in the Netherlands, the company offers customers the chance to participate in some of the richest lotteries and millionaire raffles.

Companies are upgrading their product offerings and incorporating the latest capabilities to innovate their offerings and meet the evolving demands of consumers.

Online Lottery Market Analysis by Region

North America is one of the leading markets, with the US serving as a major driving force. Several states in the United States such as Illinois, Michigan, Georgia, Kentucky, Pennsylvania, North Dakota, North Carolina, and New Hampshire have official state-regulated online lottery platforms. The reliance of states on lottery income has propelled them to continuously introduce new games and prizes to keep the players engaged.

The European Lotteries (EL), the umbrella organisation of national lotteries operating for the benefit of society in Europe, is engaged in facilitating responsible gaming, protecting consumers, and preserving public order. The surge in digital technologies such as AI is compelling EL to consider the probable possibilities for the market to enhance the player experience.

Within Asia Pacific, the Chinese players, including those from rural regions, use mobile applications such as Alipay and WeChat Pay to make lottery payments. China Lotto, a website governed by the Malta Gaming Authority provides services to Chinese ticket buyers and accepts several payment methods such as Visa, Mastercard, and Neteller. The rising adoption of android and iOS phones is further expected to boost online lottery sales.

Figure: Most Popular Online Gambling Products- Europe 2022

Figure: Europe Online Lottery Activities: 2021

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