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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Global Online Home Service Market Outlook

The global online home service market size reached a value of approximately USD 4.69 billion in 2023. The market is further projected to grow at a CAGR of 12.0% between 2024 and 2032, reaching a value of USD 13.03 billion by 2032.

Global Online Home Service Market Summary Description Value
Base Year USD Billion 2023
Historical Period USD Billion 2018-2023
Forecast Period USD Billion 2024-2032
Market Size 2023 USD Billion 4.69
Market Size 2032 USD Billion 13.03
CAGR 2018-2023 Percentage XX%
CAGR 2024-2032 Percentage 12.0%
CAGR 2024-2032 - Market by Region Asia Pacific 15.5%
CAGR 2024-2032 - Market by Country India 17.8%
CAGR 2024-2032 - Market by Country China 14.9%
CAGR 2024-2032 - Market by Type Health, Wellness, and Beauty 13.2%
Market Share by Country 2023 Mexico 1.8%

Key Trends in the Market

Online home services refer to solutions and services offered by businesses in order to complete or assist in domestic activities and functions related to personal care, childcare, and housing. Such services are usually provided by well-trained professionals.

  • Adoption of various marketing and advertising campaigns by the service providers has increased the awareness among individuals regarding the convenience provided by online home services.
  • Increasing focus of service providers on developing cutting-edge applications in order to ensure provision of timely services is enhancing the online home service market growth. Additionally, various providers and businesses are also focusing on the provision of distinguished services in order to explore untapped categories and expand their consumer base.
  • The rising penetration of smart phones and increasing digitalisation combined with rising disposable incomes have allowed individuals to access a wide range of online home services ranging from packers and movers to home care and design services.

Market Analysis

Based on type, the market is divided into home care and design, repair and maintenance, health, wellness and beauty, and packers, movers, and home tutors. On the basis of region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

CAGR 2024-2032 - Market by Country
India 17.8%
China 14.9%
Brazil 13.1%
Mexico 11.2%
Australia 10.6%
USA XX%
Canada XX%
UK XX%
Japan 9.3%
Saudi Arabia XX%
Germany 7.7%
France 7.6%
Italy 6.0%

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the online home service market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

  • TaskRabbit, Inc.
  • Alfred Club, Inc.
  • Handy Technologies, Inc.
  • Mr Right Services Pvt Ltd
  • Airtasker Pty.
  • AskForTask Inc.
  • Angie’s List, Inc.
  • Rhodemore Ltd. (Cleanlyy)
  • The Good Guys Stores
  • UrbanClap Technologies India Pvt. Ltd. 
  • Others

Market Share by Type

The home care and design segment accounted for a large share of the market and is expected to grow rapidly over the forecast period. It includes services such as cleaning of homes, interior designing, landscaping, pest control, and gardening. Rising disposable incomes have improved the standards of living of individuals and families and consumers have shifted their focus towards enhancing the aesthetics of their living spaces.

Meanwhile, the health, wellness, and beauty segment is also expected to observe a significant growth in the coming years, owing to the rising focus on fitness and physical appearance. Hiring of fitness and yoga trainers is on the rise, which is further enhancing the growth of the segment and aiding the online home service market expansion.

Market Share by Region

North America accounts for a significant share of the market owing to the increasing digitalisation in the region. The regional population is able to make quick payments and access services and products easily, which is increasing their adoption of online home services. The rising disposable incomes and busy lifestyles are increasing the demand for online home services including personal wellness and beauty and repair and maintenance, among others. Additionally, provision of different payment options is further enhancing the customer experience as it boosts convenience.

Competitive Landscape

TaskRabbit, Inc. was founded in 2008 and is headquartered in Massachusetts, United States. The company provides moving and delivery services allowing consumers to find help with everyday tasks such as furniture assembly and handyman services.

Alfred Club, Inc. was founded in 2014 and is headquartered in New York City, United States. The company is known for providing resident management software application, that enables property managers and real estate developers to provide in home services and experiences.

Handy Technologies, Inc. was established in 2012 and has its headquarters located in New York, United States. The company is involved in residential cleaning, and installation, among other handyman services.

Other major players in the online home service market include Mr Right Services Pvt Ltd, Airtasker Pty., AskForTask Inc., Angie’s List, Inc., Rhodemore Ltd. (Cleanlyy), The Good Guys Stores, and UrbanClap Technologies India Pvt. Ltd., among others.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Region
Breakup by Type
  • Home Care and Design
  • Repair and Maintenance
  • Health, Wellness, and Beauty
  • Packers, Movers, and Home Tutors
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • TaskRabbit, Inc.
  • Alfred Club, Inc.
  • Handy Technologies, Inc.
  • Mr Right Services Pvt Ltd
  • Airtasker Pty.
  • AskForTask Inc.
  • Angie’s List, Inc.
  • Rhodemore Ltd. (Cleanlyy)
  • The Good Guys Stores
  • UrbanClap Technologies India Pvt. Ltd. 
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market reached a value of approximately USD 4.69 billion in 2023.

The market is projected to grow at a CAGR of 12.00% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 13.03 billion by 2032.

The major drivers of the market include convenience and ease of accessibility offered by online home services, rising disposable income, and growing digitalisation.

The key trends of the market are rise in marketing campaigns and increasing use of smartphones.

The various types of online home services include home care and design, repair and maintenance, health, wellness and beauty, and packers, movers, and home tutors.

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The key players in the online home service market are TaskRabbit, Inc., Alfred Club, Inc., Handy Technologies, Inc., Mr Right Services Pvt Ltd, Airtasker Pty., AskForTask Inc., Angie’s List, Inc., Rhodemore Ltd. (Cleanlyy), The Good Guys Stores, and UrbanClap Technologies India Pvt. Ltd., among others.

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63 Fiona Drive, Tamworth, NSW

+61-448-061-727

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63-287-899-028, +63-967-048-3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124