Global Online Grocery Market Report and Forecast 2024-2032

Global Online Grocery Market Size

The global online grocery market reached approximately USD 622.24 billion in 2023. The market is projected to grow at a CAGR of 15.50% between 2024 and 2032, reaching a value of around USD 2,360.38 billion by 2032.

Global Online Grocery Market Outlook

• As per the industry reportsw in 2024, around 150 million shoppers stated that they prefer online grocery shopping compared to offline.

• A study conducted by Numerator stated that around 87 per cent of customers stated that convenience is the most important factor while shopping.

• As per an Indian study, people of the age group 21 to 40 hold are the major customers of online grocery shopping.

Global Online Grocery Market Growth

The convenience of shopping from one's home, the availability of competitive pricing, and the provision of coupons and attractive discounts are some of the crucial factors bolstering the market growth. Online shopping can save shoppers a lot of time which goes into travelling to and fro the store and allows the facility of browsing different grocery items to check for the best deals from different online stores. Moreover, some online stores offer loyalty cards which offer additional benefits if a person is a regular customer of the store and drive the market expansion.

Online grocery platforms are widely leveraging data analytics to offer personalised recommendations to the users based on their shopping choices which can increase customer retention and aid the development. Sustainability is also a crucial trend in the market as a large number of consumers expect eco-friendly or biodegradable packaging during grocery deliveries.

Meanwhile, some market players are introducing subscription-based grocery deliveries to their customers. In April 2024, Amazon announced that its prime members and EBD cardholders now have the provision to avail of unlimited grocery delivery on orders over USD 35.

Online Grocery Industry Segmentation

“Global Online Grocery Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Fresh Produce 

• Breakfast and Dairy

• Snacks and Beverages 

• Meat and Seafood 

• Staples and Cooking Essentials 

• Others 

Market Breakup by Platform

• Web-Based 

• App-Based 

Market Breakup by Purchase Type

• One-Time 

• Subscription 

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Global Online Grocery Market Share

The Asia Pacific accounted for a major share due to the rapid growth of the e-commerce sector in the country. Meanwhile, the North American region is expected to continue its growth trajectory in the coming years due to the growing presence of the leading market players. For instance, Instacart and Associated Wholesale Grocers (AWG) announced an agreement on March 26th, 2024, which allows an increased number of independent grocers to join the company suite.

Leading Companies in Global Online Grocery Market

The market players are offering online grocery subscription benefits to their customers to gain a competitive edge in the market.

• Amazon.com Inc.

• Walmart Inc. 

• The Kroger Co. 

• Costco Wholesale Corporation 

• Target Corporation 

• Tesco Plc 

• JD.com, Inc.  

• Fresh Direct, LLC  

• Albertsons Companies, Inc. 

• Maplebear Inc. (Instacart) 

• Others

Key Highlights of the Report