The global online gambling market was valued at USD 210.75 Billion in 2025. The industry is expected to grow at a CAGR of 11.40% during the forecast period of 2026-2035 to reach a value of USD 620.33 Billion by 2035. Increasing availability of payment solutions leading to convenience and better user experience is boosting player engagement, which is propelling the market growth.
Players are seeking more convenient, engaging, and secure platforms, prompting operators to invest in technology, innovative features, and reliable payment solutions. Regulatory clarity in several regions is boosting player confidence and supporting market growth, enabling operators to expand their offerings.
For instance, in 2025, strategic partnerships like the one between Paysafe and Gaming Innovation Group (GiG) have enabled operators to access robust, secure, and localized payment methods across multiple markets. Through integration with GiG’s CoreX B2B iGaming platform, operators can now offer players seamless transactions via debit and credit cards, e-wallets such as Skrill and NETELLER, and PaysafeCash solutions, while also supporting over 30 third-party local payment methods. This flexibility allows operators to adapt to varying market requirements and player preferences, ensuring smoother cross-border operations and regulatory compliance.
In parallel, operators, such as BetMGM have introduced unified wallet systems across their gaming platforms, allowing players to manage funds effortlessly and play across casino and sports-betting platforms without friction, adding to the online gambling demand
Features like instant transfers, cryptocurrency support, and integrated e-wallets reduce barriers to participation, strengthen player loyalty, and enhance overall engagement. By combining secure, efficient, and diverse payment options with easy account management, these innovations not only attract new users but also retain existing players, creating a competitive advantage for operators.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
11.4%
Value in USD Billion
2026-2035
*this image is indicative*
Regulatory support drives the online gambling market by ensuring safer operations and boosting industry credibility. In October 2023, the Indian government introduced a 28% GST on online gaming, standardizing taxation and promoting formalization. Such measures enhance player trust, encourage investment, and ensure fair play. Globally, updated licensing frameworks and legislation continue to shape market growth by balancing government revenue generation with consumer protection, making regulations a key driver of expansion.
Changing consumer preferences are accelerating growth in the market as players seek convenience, variety, and familiar brands. In March 2023, BetMGM launched the Wheel of Fortune Online Casino with IGT, offering themed slot games that appeal to TV show fans. Combining recognizable branding with online access attracts diverse users, boosts engagement, and improves retention. Evolving player behavior has become a vital force driving market expansion.
Economic conditions shape the global online gambling maret by affecting consumer spending and participation. In 2024, California proposed a ballot initiative to legalize online and in-person sports betting through federally recognized tribes, showcasing potential revenue and employment benefits. Higher disposable incomes in regions lead to stronger engagement. As economic stability improves, the sector sees increased activity and investment, reinforcing growth and highlighting the importance of economic factors in market development.
Innovative payment systems drive market by simplifying transactions and enhancing user experience. In August 2025, BetMGM introduced a unified wallet system across its gaming platforms, allowing seamless fund management and cross-platform play. Features like e-wallets, instant transfers, and cryptocurrency support reduce friction in deposits and withdrawals. By catering to diverse payment preferences, these innovations increase engagement, strengthen player loyalty, and help sustain growth in the market.
Strategic partnerships and marketing initiatives expand reach and visibility in the global online gambling market. Citing a prime instance, in September 2024, BetMGM partnered with Gannett to become the preferred sportsbook and casino partner for USA TODAY Sports giving exposure across 200+ United States local markets. Collaborations with trusted media brands attract new users, reinforce credibility, and enhance loyalty. Strong marketing strategies through partnerships continue to support sustained growth and market penetration.
Brand licensing is driving growth in the global online gambling market by attracting new players and creating engaging experiences. In July 2025, Hasbro announced multi-year partnerships with Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s to bring iconic brands like Monopoly, Yahtzee, and Battleship to casino floors and online platforms. By combining popular intellectual property with innovative gaming formats, these collaborations expand audience reach, enhance player engagement, and strengthen brand visibility.
The EMR’s report titled “Global Online Gambling Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Key insight: Sports betting is the largest segment in the global online gambling market, fueled by major football, cricket, and global sporting events that attract millions of users with competitive odds and real-time engagement. Online casinos are the fastest-growing segment, driven by live dealer games, innovative slot formats, and socially responsible platforms such as a new charitable online casino in Kenya led by Dr. Gloria Herndon, which reinvests profits into education, healthcare, and youth development. Poker maintains a dedicated following through online tournaments, while bingo and other casual games offer community-driven entertainment, collectively diversifying the market and expanding player engagement.
Market Breakup by Device
Key insight: Desktop continues to dominate the global online gambling market, offering players a reliable interface, immersive graphics, and seamless multi-tab functionality that enhances the overall betting and gaming experience. Mobile, however, is the fastest-growing device segment, fueled by increasing smartphone penetration, intuitive gaming apps, and secure e-wallet solutions that make gambling convenient on the go. Other devices, including tablets and emerging smart technologies, are gradually finding space by offering flexible access, thereby expanding the gambling ecosystem beyond traditional platforms and aligning with users’ demand for anytime, anywhere entertainment.
Market Breakup by Region
Key insight: Europe holds the largest online gambling market share, supported by strong regulatory frameworks, established operators, and a culture that embraces digital wagering. North America is expanding rapidly due to the legalization of online betting in several United States and the growing adoption of online casinos. Asia Pacific, the fastest-growing region, is driven by mobile-first gaming habits, internet penetration, and rising esports betting. Latin America is witnessing traction as governments open regulated frameworks, while the Middle East and Africa show gradual uptake, aided by digital payments and localized platforms.
By type, sports betting to lead the market
Sports betting continues to propel growth in the online gambling market, driven by technological innovation, omnichannel accessibility, and personalized wagering experiences that attract and retain users. Advanced platforms offering real-time odds, risk management, and seamless digital and retail integration enable operators to meet rising demand while enhancing engagement. This trend is exemplified by Veikkaus’ partnership with OpenBet in May 2025, which introduced a cloud-first, scalable sportsbook across Finland, combining managed trading services, in-play events, and intuitive user interfaces. Such investments underscore how cutting-edge technology and operational efficiency are key drivers of sports betting expansion.
Online casinos are recording notable growth in the market, driven primarily by the increasing demand for immersive and interactive gaming experiences. Players are seeking high-quality table games, live dealer formats, and engaging slot innovations that replicate the excitement of physical casinos while offering the convenience of digital platforms. Advanced features, intuitive interfaces, and mobile compatibility further enhance user engagement and retention, making casinos a key revenue driver in regulated markets. This trend is exemplified by Caesars Entertainment’s launch of Signature American Roulette in New Jersey, in August 2025, an in-house developed game that adds unique mechanics and customizable play, strengthening platform loyalty and elevating the overall online casino experience.
By device, desktop to amass the highest revenue
Desktop have emerged to be the powerhouse of the global online gambling market, commanding the largest share. This growth is attributed to its robust performance, expansive screens, and seamless multi-tab navigation that elevates the gaming experience. Players rely on desktops for superior graphics, uninterrupted gameplay, and access to complex features like multi-event betting and high-stakes games, which are challenging to replicate on smaller devices. This platform continues to attract dedicated gamblers who value stability, control, and immersive interaction, thereby propelling market growth.
Mobile devices are redefining growth in the market, emerging as the fastest-growing segment by combining convenience, portability, and smart technology. Smartphones and tablets enable players to place bets, access live events, and enjoy interactive games anytime, anywhere, supported by intuitive apps and secure e-wallets. This flexibility resonates with younger, tech-savvy audiences, while innovations like push notifications and personalized recommendations enhance engagement. Mobile’s rapid rise reflects shifting consumer habits, demand for on-the-go entertainment, and the expansion of online gambling into new regions.
By region, Europe to dominate the market
Europe has emerged to be a hotspot for the global online gambling market players is mainly attributed to the region’s increasing focus on player protection, regulatory compliance, and social responsibility. Initiatives like the European Safer Gambling Week 2025 (17–23 November) promote safer gambling awareness, with EGBA members reaching millions of users through safety messaging and tools, while fostering cross-sector collaboration. Operators are also enhancing technological capabilities, partnering with AI-driven platforms like Letzz to monitor regulatory changes, and modernizing payment systems with fintechs such as Yaspa. These strategic efforts not only strengthen consumer trust but also position Europe as a responsible and compliant market for sustainable online gambling growth.
Asia Pacific is generating substantial revenue in the market shaped by stringent regulatory measures and regional collaborations aimed at curbing illegal operations. In January 2025, China and ASEAN countries announced a joint initiative to combat online gambling and telecom fraud, particularly along the Myanmar-Thailand border, highlighting cross-border risks and rising criminal activities. By enforcing strict penalties, including fines up to RMB800,000 and potential life imprisonment, and enhancing multilateral law enforcement, governments are safeguarding citizens and financial systems. These proactive measures are driving the adoption of regulated platforms, further strengthening market trust.
Leading online gambling companies are investing heavily in proprietary content, technology upgrades, and platform diversification to stay ahead. Many firms are developing in-house casino titles, intuitive betting apps, and immersive graphics to enhance user engagement. Strategic partnerships with technology providers, adoption of cloud-based solutions, and expansion into regulated markets enable operators to scale efficiently. By focusing on personalized experiences, real-time updates, and seamless omnichannel access, market leaders aim to strengthen brand loyalty and attract both casual and high-value players globally.
Operators are also prioritizing responsible gaming and regulatory compliance as core strategies. Loyalty programs, targeted promotions, and innovative features like in-play betting, live scoreboards, and cashout options are integrated to maximize retention. Investment in mobile platforms, AI-driven recommendations, and secure payment solutions ensures convenience and safety, appealing to tech-savvy audiences. Continuous monitoring of global online gambling market trends, customer preferences, and emerging technologies allows these players to remain agile, competitive, and future-ready in a dynamic and rapidly evolving online gambling landscape.
Founded in 2000 in the United Kingdom, bet365 has transformed the way millions experience online gambling, from sports betting to poker and casino games. Its intuitive platforms and competitive odds keep players coming back. Over the years, it has grown into a global powerhouse in digital gaming.
Headquartered in Dublin, Ireland, and tracing its roots to 1887, Flutter Entertainment blends tradition with modern gaming innovation. It manages a portfolio of iconic brands that cater to players worldwide. The company continues to expand its presence in emerging and regulated markets alike.
Established in 1997 in Gibraltar, 888 Holdings Plc is known for pushing the boundaries of online gaming. Its offerings range from immersive casino experiences to thrilling poker and sports betting. Innovation and responsible play remain at the heart of its global strategy.
Based in Malta and founded in 1997, Kindred Group plc brings excitement to online gambling through multiple licensed brands. From casino games to sports betting, it focuses on safe, engaging, and interactive experiences. The company thrives on connecting players with entertaining and secure digital platforms.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other notable players in the global online gambling market include Entain plc and WHG (International) Limited, among others.
Explore the latest trends shaping the Global Online Gambling Market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Get a free sample report or contact our team for customized consultation on global online gambling market trends 2026.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market is projected to grow at a CAGR of 11.40% between 2026 and 2035.
In 2025, the global online gambling market reached an approximate value of USD 210.75 Billion.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach almost USD 620.33 Billion by 2035.
Key strategies driving the market include strategic partnerships, brand licensing, advanced payment solutions, expansion into regulated markets, and investment in innovative gaming content and mobile platforms.
The key online gambling market trends include rapid advancement in technologies and the rising expansion of online casinos.
The various types of online gambling include sports betting, casinos, poker, and bingo, among others.
The numerous devices of online gambling include desktop and mobile, among others.
The key players in the market include bet365, Flutter Entertainment plc, 888 Holdings Plc, Kindred Group plc, Entain plc, WHG (International) Limited, and other notable players.
Europe holds the largest share, supported by strong regulations, established operators, and high digital gambling adoption.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Device |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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