Base Year
Historical Year
Forecast Year
The global online entertainment market size was valued at USD 419.87 billion in 2023. The market is further projected to grow at a CAGR of 9.3% between 2024 and 2032, reaching a value of USD 934.75 billion by 2032.
| Global Online Entertainment Market Report Summary | Description | Value |
| Base Year | USD Billion | 2023 |
| Historical Period | USD Billion | 2018-2023 |
| Forecast Period | USD Billion | 2024-2032 |
| Market Size 2023 | USD Billion | 419.87 |
| Market Size 2032 | USD Billion | 934.75 |
| CAGR 2018-2023 | Percentage | XX% |
| CAGR 2024-2032 | Percentage | 9.3% |
| CAGR 2024-2032 - Market by Region | Asia Pacific | 10.2% |
| CAGR 2024-2032 - Market by Country | India | 11.7% |
| CAGR 2024-2032 - Market by Country | UK | 10.2% |
| CAGR 2024-2032 - Market by Revenue Model | Subscription | 10.4% |
| CAGR 2024-2032 - Market by Device | Smartphones | 10.2% |
| Market Share by Country 2023 | Japan | 6.1% |
Online entertainment is a broad term that refers to any form of entertainment that is delivered through the internet. It can include various types of media, such as video, audio, games, social media, e-books, podcasts, and live streaming. Online entertainment can be accessed through different devices, such as smartphones, laptops, smart TVs, tablets, and gaming consoles.
The online entertainment market is experiencing rapid growth due to several factors. These include the increasing availability and affordability of high-speed internet and mobile data, the rising demand for personalised, interactive, and on-demand content, the emergence of new platforms, services, and formats catering to diverse tastes and preferences, the growing popularity of online gaming, esports, and live streaming among younger generations, and the shift in consumer behavior and preferences due to the COVID-19 pandemic and lockdowns.
Moreover, the online entertainment market outlook has been positive as the industry has witnessed significant growth in North America, Europe, and Asia-Pacific due to advancements in internet-enabled devices and the increasing popularity of OTT services and online gaming.
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Wide availability of streaming services, rising popularity of gaming form, and growing shift towards e-learning are boosting the market growth
| Date | Company | Event | Description |
| February 2023 | Disney | Collaborated with Epic Games | It will create a new "entertainment universe" connected to Fortnite, which will expand Disney stories and experiences |
| July 2023 | Netflix | Introduced "My Netflix" | A feature that serves as a one-stop shop tailored to individual users, providing easy shortcuts to help them choose what to watch |
| November 2021 | Spotify AB | Acquired Findaway | A leading provider of audiobook distribution and production services to enhance its audiobook catalog and capabilities |
| September 2021 | Tencent Holdings Ltd. | Invested USD 100 million in StreamElements | A platform that helps creators monetise and grow their live-streaming audiences, to expand its global presence and product offerings |
| Trends | Impact |
| Wide availability of streaming services | Streaming services in the online entertainment market offer a wide range of content, including movies, music, live events, TV shows, and podcasts. Streaming services are attracting more subscribers and revenue, as well as competing with traditional media outlets and cable providers. |
| Rising popularity of gaming platforms | Gaming is one of the most popular and profitable forms of online entertainment, especially among younger audiences. Gaming platforms are expanding their offerings, such as cloud gaming, esports, and social gaming. Gaming is also driving innovation in technology, such as augmented reality, artificial intelligence, and virtual reality. |
| Increasing demand for e-learning | E-learning is gaining popularity as more people seek to learn new skills, hobbies, and languages online. E-learning platforms provide diverse and interactive content, such as courses, videos, podcasts, and quizzes. E-learning is also creating new opportunities for educators, learners, and employers. |
| Emerging user-generated content | User-generated content is another trend in the entertainment industry, as more people create and share their own content, such as videos, podcasts, blogs, and memes. User-generated content is empowering users to express themselves, connect with others, and earn money. User-generated content is also challenging the traditional media industry and its gatekeepers. |
The online entertainment market is growing rapidly as more people consume digital content on various platforms and devices. The increasing use of smartphones and the availability of affordable internet access have resulted in online entertainment market expansion. Advancements in smartphone technology and an increase in the utility of smartphones are expected to create huge demand for smartphones. The increase in the size of smartphones and touchscreen displays has enhanced viewers' visual and listening experience. Thus, a surge in the use of smartphones is expected to fuel the online entertainment market growth during the forecast period.
The entertainment market is further driven by the decline in the cost of internet charges and technological advancements in smartphones, such as the introduction of mobile phones supporting 5G networks, folding smartphones, 3D-enabled mobile phones, and artificial intelligence and augmented reality-integrated phones. Furthermore, the fast adoption of internet-enabled smart gadgets, such as smart TVs, desktops, laptops, and smart projectors, has dramatically increased the demand for online entertainment as these gadgets offer various benefits to consumers, such as convenience, choice, flexibility, and affordability.
However, the market also faces certain challenges, such as piracy, privacy, security, regulation, and quality. Therefore, online entertainment companies need to constantly innovate and adapt to the changing needs and expectations of their audiences. Meanwhile, the rise in the digital transformation in the media and entertainment industry and increase in the expenditure on the digital advertisement will further create new opportunities in the forecast period.
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Global Online Entertainment Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| Form | Video, Audio, Games, Others |
| Revenue Model | Subscription, Advertisement, Sponsorship, Others |
| Devices | Smartphones, Smart TVs, Projectors, and Monitors, Others |
| Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| CAGR 2024-2032 - Market by | Revenue Model |
| Subscription | 10.4% |
| Advertisement | 9.8% |
| Sponsorship | XX% |
| Others | XX% |
| CAGR 2024-2032 - Market by | Device |
| Smartphones | 10.2% |
| Smart TVs, Projectors, and Monitors | XX% |
| Others | XX% |
Video segment hold the largest online entertainment market share due to rising popularity of OTT platforms for watching movies and series
Based on form, the video segment accounts for the largest market share due to the increase in the use of digital media for advertisements and promotions of products and services. The surge in popularity of the video content through various social media platforms, such as YouTube, Instagram, and Facebook, is further driving the segment’s growth. Additionally, OTT media services are majorly contributing to the growth of the market, owing to the surge in popularity of OTT players, including Netflix, Hulu, Disney+, and Amazon Prime Video in countries such as India, China, and USA, among others.
Meanwhile, as per online entertainment market analysis, other forms, such as audio and games are also gaining traction. The key factors driving the growth of the audio segment are the rising adoption of smartphones, the expansion of music streaming services like Spotify, Apple Music, and Gaana, and the growing popularity of podcasts and audiobooks. The gaming segment is growing due to the rapid development of gaming technology, the emergence of cloud gaming and e-sports, and the increasing penetration of social media and mobile devices.
Subscription models holds a significant market share due to high demand for ad-free forms of online entertainment
Subscription segment leads the online entertainment market share owing to the increasing demand for premium content and exclusive features from online entertainment platforms. The subscription revenue model refers to the practice of charging users a periodic fee to access online entertainment content, such as streaming services, ad-free music, games, or e-books. This model offers a steady and predictable income stream for the content providers, as well as a high customer retention rate. The subscription segment is expected to maintain its dominance over the forecast period, as more consumers opt for subscription-based services that offer ad-free and uninterrupted access to various forms of online entertainment.
Meanwhile, advertisement revenue model refers to the practice of displaying ads to users while they consume online entertainment content, such as videos, music, podcasts, or games. This model allows the content providers to offer free or low-cost access to their content, while generating revenue from advertisers who want to reach their target audience. As per the online entertainment market report, the advertisement segment is projected to witness the fastest growth rate as online entertainment platforms leverage their large and diverse user base to generate revenue from targeted and personalised ads.
On the other hand, sponsorship revenue model refers to the practice of partnering with brands or organisations that sponsor online entertainment content, such as events, shows, influencers, or creators. This model allows the content providers to generate revenue from sponsors who want to enhance their brand awareness, image, or loyalty among the content consumers. Due to these factors, the sponsorship segment is expected to register a moderate growth rate, thereby increasing the demand for online entertainment. The segment is also influenced by the rising popularity of influencer marketing and live streaming, which offer lucrative opportunities for online entertainment platforms to monetise their content and reach new audiences.
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Market players are continuously developing new interfaces to meet the growing demand of consumers. They are also involved in collaborations and acquisitions to expand their global presence.
| Company Name | Year Founded | Headquarters | Products/Services |
| Netflix, Inc. | 1997 | California, United States | Streaming media, video-on-demand, film and television production and distribution |
| Amazon.com, Inc. | 1994 | Washington, United States | E-commerce, cloud computing, digital streaming, artificial intelligence, online marketplace, devices, video games, music, publishing, and more |
| MetaMedia Tech Inc. | 2019 | Wisconsin, United States | Augmented reality, virtual reality, mixed reality, and spatial computing solutions |
| Google LLC | 1998 | California, United States | Search engine, online advertising, cloud computing, software, hardware, artificial intelligence, and more |
Other key players in the global online entertainment market include The Walt Disney Company, Spotify AB, and Tencent Holdings Ltd., among others.
| CAGR 2024-2032 - Market by | Region |
| Asia Pacific | 10.2% |
| North America | 9.8% |
| Europe | XX% |
| Latin America | XX% |
| Middle East and Africa | XX% |
| CAGR 2024-2032 - Market by | Country |
| India | 11.7% |
| UK | 10.2% |
| Brazil | 10.0% |
| China | 9.8% |
| USA | 9.7% |
| Canada | XX% |
| Germany | 9.1% |
| France | XX% |
| Italy | XX% |
| Japan | XX% |
| Australia | XX% |
| Saudi Arabia | XX% |
| Mexico | XX% |
| 2023 Market Share by | Country |
| Japan | 6.1% |
| USA | XX% |
| Canada | XX% |
| UK | XX% |
North America to dominate the market due to the rising availability of advanced digital infrastructure and expansion of gaming culture
North America is expected to dominate the market for online entertainment during the forecast period. The key factors driving the growth of the online entertainment market in the region include the rising availability of advanced digital infrastructure, a high rate of digital literacy, and increase in the popularity of online games. Further, over-the-top (OTT) media services have gained notable popularity in the region as they offer original and unique content, are convenient to use, and are compatible with smartphones.
In the region, United States dominates the online entertainment market share due to advancements in different aspects, such as graphics and experience. Moreover, the advent of cross-platform gaming has become highly beneficial for online gaming market players. Thus, the increase in popularity of the OTT media services and online gaming is expected to propel the United States online entertainment market.
Europe is the second-largest market for online entertainment as the region has a diverse and mature online entertainment landscape, with a mix of local and global players offering various types of content and services. The rising popularity of online gaming, esports, live streaming, podcasts, and online education are some of the key factors boosting the online entertainment market value in Europe.
However, Asia Pacific is the fastest-growing market for online entertainment, owing to the rapid expansion of the internet and mobile user base, especially in emerging countries such as China, India, Indonesia, and Vietnam. The region also has a large and growing young population, which is more inclined to consume online entertainment than traditional media. The emergence of regional and niche online entertainment platforms, such as iQiyi, Hotstar, Viu, and Joox, and the increasing investments by global players, such as Netflix, Amazon, and Disney, further increase the online entertainment market size in Asia Pacific.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Form |
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| Breakup by Revenue Model |
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| Breakup by Device |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
Online Entertainment Market Size
Online Entertainment Market Trends
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the online entertainment market reached an approximate value of USD 419.87 billion.
The market is expected to grow at a CAGR of 9.3% between 2024 and 2032.
The online entertainment market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 934.75 billion by 2032.
The major drivers of the market include the increase in popularity of the OTT media services, rise in the digital transformation in the media and entertainment industry, and increase in the expenditure on a digital advertisement.
Key trends aiding online entertainment market expansion include the increasing use of smartphones, availability of affordable internet access, rising popularity of gaming form, and growing shift towards e-learning.
Major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The different forms in the market are video, audio, and games, among others.
Based on the revenue model, the market is segmented into subscription, advertisement, and sponsorship, among others.
The various devices in the market are smartphones, smart TVs, projectors, and monitors, among others.
Key players in the market are Netflix, Inc, Amazon.com, Inc., MetaMedia Tech Inc., Google LLC, The Walt Disney Company, Spotify AB, and Tencent Holdings Ltd., among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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