Global Online Bus Ticketing Service Market Report and Forecast 2024-2032

Global Online Bus Ticketing Service Market Outlook

The global online bus ticketing service market is expected to grow at a CAGR of 11.2% between 2024 and 2032, driven by the changing shift from offline to online ticketing services due to high efficiency and reliability. 

Key Trends in the Market

Online bus ticketing service is defined as a web-based service which enables travellers to check availability of bus tickets, buy ticket of the bus of their choice, and pay for it, all via online modes. This process is convenient and is gaining traction among the urban population having a knowledge of technical gadgets and online facilities.  

• The global online bus ticketing service market growth is being propelled by the increasing digitalisation across the emerging and developed economies, leading to a heightened infiltration of tech-friendly tourists.

• Familiarity of mobile and desktop-based applications, owing to the increasing adoption of smart gadgets and availability of high-speed internet, is further fuelling the online bus ticketing service market.

• Online bus ticketing services are easily accessible, offer greater transparency, provide enhanced customer service in different languages, offers discount codes, and some even provide suggestions for tourism and accommodation. Online bus ticketing services save significant amounts of time as compared to offline ticketing process. Hence, the increasing awareness about this advantage is a major trend providing impetus to the market.

Market Analysis

Based on type, the market can be segmented into mobile application and desktop. On the basis of application, the market can be classified into tourism travel, and business travel, among others. The regional markets can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global online bus ticketing service market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans. 

• Busbud Inc.

• MakeMy Trip Pvt. Ltd.

• BusOnlineTicket Pte Ltd

• GotoBus.com

• Wanderu Inc.

• BuuPass

• Flix SE

• Others

Market Share by Type

The mobile application segment, based on type, holds a significant share in the online bus ticketing service market. Travel agencies are continuously focussing on mobile applications owing to the increasing adoption of smartphones and tablets. Youth and working adults are high consumers of online applications and social media which increases the impact of digital marketing in an extremely effective way. 

Mobile applications also offer significant benefits, such as high scalability, analysis of customer behaviour patterns, real-time bus tracking system, and discounts, among others, which are attracting more subscribers every year. Over the forecast period, key players such as BusOnlineTicket Pte Ltd and MakeMyTrip, among others, are gaining popularity among the millennials having a passion for country exploration and recreational activities, leading to a steady growth of the global market for online bus ticketing service.  

Market Share by Application

Based on application, the business travel segment is witnessing a steady growth which is being driven by the rising number of corporate travellers due to the increasing trade activities and increase of in-person business meetings. Online bus ticketing services offer great convenience to business travellers as these services are open 24/7 and multiple bus routes and destinations can be easily browsed. Seat choice facility is typically provided by online bus ticketing services which enhances privacy and makes the business travel more comfortable. 

Meanwhile, the tourism travel segment is expected to hold a significant share in the online bus ticketing service market in the forecast period. This is due to the ease of booking from any location, increase in tourism, and low cost travel as compared to modes such as trains or flights. 

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Competitive Landscape

Busbud Inc. is a Canadian travel services provider which was founded in the year 2011. This company is headquartered in Montreal, Canada, and currently operates in around 80 countries and 21,000 cities. Busbud Inc. provides services across 2,300,000 routes. The mission of the company is to provide sustainable and affordable travel solutions to the travellers. 

MakeMy Trip Pvt. Ltd. is a travel organiser based in India, founded in the year 2000 with the head office of the company located in Haryana, India. It offers easy and affordable bookings for domestic and international travel. MakeMy Trip Pvt. Ltd. also provides attractive holiday packages for families, hotel reservations, and bus tickets.

BusOnlineTicket Pte Ltd is a Singapore-based company that offers an online ticketing platform for booking bus tickets, train tickets, and ferry tickets in Singapore, Malaysia, and Thailand. Established in 2007, BusOnlineTicket or BOT offers fast bookings, loyalty programmes, and great savings to its customers. They currently support over 8,000 routes in Singapore and Malaysia, and are regularly expanding their network. 

Other market players include GotoBus.com, Wanderu Inc., BuuPass, and Flix SE, among others.

Key Highlights of the Report