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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Online Advertising Market Size
The global online advertising market size reached approximately USD 245.08 billion in 2023. The market is assessed to grow at a CAGR of 10.4% between 2024 and 2032 to attain a value of around USD 597.10 billion by 2032.
Key Trends in the Market
Online advertising, variously known as online marketing, refers to a marketing strategy that uses the internet to obtain website traffic and deliver and target marketing strategies to customers. It is affordable, inclusive, and easy to manage, hence is widely used by businesses to expand their reach, increase their brand exposure, and gain new audiences.
- The growing smartphone ownership and the rising accessibility to high-speed internet are driving the online advertising market growth. With the number of internet users surging, online marketing has become crucial for companies to engage, retain, and convert target audiences, drive sales, and increase revenue.
In addition to this, brands are increasingly adopting online advertising solutions as compared to their traditional counterparts as they can be swiftly implemented, easily reach massive mobile users, and offer measurable metrics such as click rate, impressions, time on a page, and views, among others.
- One of the key online advertising market trends is the growing demand for personalised content. Companies are adopting personalised marketing strategies such as custom video messages, targeted emails, social media marketing, and product recommendations to improve customer experiences, increase return on investments (ROI), and enhance brand loyalty.
- Technological advancements are significantly revolutionising the online advertising market demand. Advertisers are using technologies like marketing automation to streamline various processes, reduce customer acquisition expenses, improve operational effectiveness and productivity, and support decision-making processes.
There is also an increasing usage of artificial intelligence (AI) to identify target audiences, improve the performance of online ads, gain insights into the ad spend and strategies of competitors, hyper-personalise ads, and optimise advertising performance and budget. Moreover, the surging usage of artificial intelligence to automate conversational marketing is anticipated to aid the online advertising market development in the coming years.
Online Advertising Market Report Snapshots
Online Advertising Market Size
Online Advertising Market Analysis
Online Advertising Market Share
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the market attained a value of nearly USD 245.08 billion.
The market is assessed to grow at a CAGR of 10.4% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 597.10 billion by 2028.
The key trends aiding the market are the rising accessibility to high-speed internet and the growing demand for personalised advertising content.
The key trends aiding the market are technological advancements and innovations, the growing popularity of video-based content, and surging smartphone ownership across the world.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major end uses of online advertising are automotive, retail, healthcare, BFSI, and telecom, among others.
The major players in the market are Google LLC, Facebook, Inc., Microsoft Corporation, Amazon.com, Inc, X Corporation, Yahoo Inc., LinkedIn Corporation, Verizon Communications Inc., Adobe Inc, and HULU, LLC, among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124