The global online advertising market size reached approximately USD 270.57 Billion in 2025. The market is assessed to grow at a CAGR of 10.40% between 2026 and 2035 to attain a value of around USD 727.73 Billion by 2035.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
10.4%
Value in USD Billion
2026-2035
*this image is indicative*
| Global Online Advertising Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 270.57 |
| Market Size 2035 | USD Billion | 727.73 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 10.40% |
| CAGR 2026-2035 - Market by Region | Asia Pacific | 12.0% |
| CAGR 2026-2035 - Market by Country | India | 13.8% |
| CAGR 2026-2035 - Market by Country | China | 11.5% |
| CAGR 2026-2035 - Market by Type | Social Media Advertising | 11.8% |
| CAGR 2026-2035 - Market by End Use | Retail | 11.9% |
| Market Share by Country 2025 | India | 3.6% |
Online advertising, variously known as online marketing, refers to a marketing strategy that uses the internet to obtain website traffic and deliver and target marketing strategies to customers. It is affordable, inclusive, and easy to manage, hence is widely used by businesses to expand their reach, increase their brand exposure, and gain new audiences.
In addition to this, brands are increasingly adopting online advertising solutions as compared to their traditional counterparts as they can be swiftly implemented, easily reach massive mobile users, and offer measurable metrics such as click rate, impressions, time on a page, and views, among others.
There is also an increasing usage of artificial intelligence (AI) to identify target audiences, improve the performance of online ads, gain insights into the ad spend and strategies of competitors, hyper-personalise ads, and optimise advertising performance and budget. Moreover, the surging usage of artificial intelligence to automate conversational marketing is anticipated to aid the online advertising market development in the coming years.
The EMR’s report titled “Online Advertising Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by End Use
Market Breakup by Region
As per the online advertising market analysis, search engine advertising/search engine marketing represents a significant market share as it plays an important role in improving brand recognition and increasing website traffic.
Video advertising is also gaining significant prominence among marketers due to its high effectiveness in lead generation. Various social media platforms like TikTok and Instagram boast built-in video creation features, making it easy for marketers to create videos like behind-the-scenes content, interview videos, tutorials, and product videos, among others.
North America represents a significant portion of the online advertising market share due to the presence of key players such as Microsoft, Amazon, and LinkedIn, among others. The high internet usage and smartphone ownership, coupled with the extensive popularity of social media platforms like Facebook and TikTok, are also favouring the market growth in the region.
| CAGR 2026-2035 - Market by | Country |
| India | 13.8% |
| China | 11.5% |
| USA | 9.3% |
| Germany | 8.6% |
| France | 8.2% |
| Canada | XX% |
| UK | XX% |
| Italy | XX% |
| Japan | 7.2% |
| Australia | XX% |
| Saudi Arabia | XX% |
| Brazil | XX% |
| Mexico | XX% |
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global online advertising market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
Verizon Communications Inc., established in 2000, is a leading technology and communication service provider. It is headquartered in New York, the United States, and provides data, video, and voice solutions and services on its platforms and networks. Through its innovative solutions, the company aims to meet evolving customer demand for reliable network connectivity, mobility, control, and security.
LinkedIn Corporation, launched in 2003, is a leading professional network company that is headquartered in California, the United States. The company was acquired by Microsoft Corporation in 2016 and gains revenue from advertising sales, membership solutions, and recruitment solutions.
HULU, LLC, headquartered in California, the United States, is a premium streaming service that offers live and on-demand entertainment. Its service, Hulu + Live TV, offers a combination of access to more than 90 entertainment, live news, and sports TV channels.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other online advertising market players include Google LLC, Facebook, Inc., Microsoft Corporation, Amazon.com, Inc, X Corporation, Yahoo Inc., and Adobe Inc, among others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market attained a value of nearly USD 270.57 Billion.
The market is assessed to grow at a CAGR of 10.40% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 727.73 Billion by 2035.
The key trends aiding the market are the rising accessibility to high-speed internet and the growing demand for personalised advertising content.
The key trends aiding the market are technological advancements and innovations, the growing popularity of video-based content, and surging smartphone ownership across the world.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major end uses of online advertising are automotive, retail, healthcare, BFSI, and telecom, among others.
The major players in the market are Google LLC, Facebook, Inc., Microsoft Corporation, Amazon.com, Inc, X Corporation, Yahoo Inc., LinkedIn Corporation, Verizon Communications Inc., Adobe Inc, and HULU, LLC, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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