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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Market Share by Type
As per the online advertising market analysis, search engine advertising/search engine marketing represents a significant market share as it plays an important role in improving brand recognition and increasing website traffic.
Video advertising is also gaining significant prominence among marketers due to its high effectiveness in lead generation. Various social media platforms like TikTok and Instagram boast built-in video creation features, making it easy for marketers to create videos like behind-the-scenes content, interview videos, tutorials, and product videos, among others.
Market Share by Region
North America represents a significant portion of the online advertising market share due to the presence of key players such as Microsoft, Amazon, and LinkedIn, among others. The high internet usage and smartphone ownership, coupled with the extensive popularity of social media platforms like Facebook and TikTok, are also favouring the market growth in the region.
Online Advertising Market Report Snapshots
Online Advertising Market Size
Online Advertising Market Analysis
Online Advertising Market Share
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the market attained a value of nearly USD 245.08 billion.
The market is assessed to grow at a CAGR of 10.4% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 597.10 billion by 2028.
The key trends aiding the market are the rising accessibility to high-speed internet and the growing demand for personalised advertising content.
The key trends aiding the market are technological advancements and innovations, the growing popularity of video-based content, and surging smartphone ownership across the world.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major end uses of online advertising are automotive, retail, healthcare, BFSI, and telecom, among others.
The major players in the market are Google LLC, Facebook, Inc., Microsoft Corporation, Amazon.com, Inc, X Corporation, Yahoo Inc., LinkedIn Corporation, Verizon Communications Inc., Adobe Inc, and HULU, LLC, among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124