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Report Overview

The oats market attained a volume of 29.87 Million Tons as of 2024 and is anticipated to grow at a CAGR of 3.80% during the forecast period of 2025 to 2034. The global oats market is mainly driven by the growing consumer demand for healthy and nutritious food, as oats are known for their high fiber content and health benefits. The market is thus expected to reach a volume of nearly 43.37 Million Tons by 2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

  • The growing demand for plant-based diets is propelling demand for oat-based food items such as oat milk and snacks. B2B firms can benefit from this trend by creating and supplying new oat-based ingredients to food companies serving health-conscious consumers.

  • As increased gluten sensitivity pushes up demand, the market for gluten-free oats is growing. B2B firms can reap advantages by selling certified gluten-free oat products to food manufacturers and capitalizing on a new target segment looking for allergen-free foods, thereby increasing the growth of the oats market.

  • The transition towards online purchase is boosting the sales of oat products, as 45% of consumers are buying oats online. B2B firms can expand their distribution channels by allying with online portals to extend customer reach.

Compound Annual Growth Rate

Value in Million Tons

3.8%

2025-2034


Oats Market Outlook

*this image is indicative*

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Oats Market Growth

The global market for oats is witnessing strong growth due to trends of health-conscious consumers and rising demand for plant-based foods. The health benefits of oats, including their high fiber content and heart-healthy nature, have become more widely known among consumers, resulting in high demand for oat-based products such as oat milk, granola, and snacks. Furthermore, the increasing popularity of plant-based diets is driving demand for oats as a varied and healthful ingredient used in multiple plant-based food products, thereby driving the growth of oats market.

Firms are taking advantage of these trends by launching new oat-based products to meet changing consumer tastes. For example, Purely Elizabeth, a natural foods company, added organic oat granola and snacks to its product line, which led to a 56% year-over-year sales boost in the first quarter of 2024. Likewise, Life Health Foods introduced So Good OAT plant-based milk in India in December 2023, capitalizing on the increasing popularity of dairy alternatives. These market developments and product innovations are helping firms secure a greater portion of the emerging oats market.

Oats Market

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Key Trends and Recent Developments

Oats Market Trends

The market for oats is experiencing new trends that focus on changing consumer demands and sustainability initiatives. One such distinct trend is the development of functional oats, which are enriched with additional nutrients such as probiotics, vitamins, and adaptogens, targeting wellness-oriented consumers who want additional health benefits beyond nutritional value.

Another significant trend is the application of oats in personal care and beauty products, including oat-based skincare brands and shampoos, fueled by oats' calming, anti-inflammatory effects. This shift into the personal care industry is generating new sources of revenue and broadening uses of oats in the market, thereby shaping new trends in the oats market. Both trends underscore the diversification of oats from a long-standing food ingredient to a multiple-purpose ingredient within health and wellbeing industries, setting new paths of innovation and growth.

Oats Market by Segments

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Oats Industry Segmentation

The EMR’s report titled “Oats Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

  • Flakes
  • Flour
  • Bran
  • Others

Market Breakup by Application

  • Food Use
  • Feed Use
  • Others

Market Breakup by Region

  • North America 
  • Europe 
  • Asia Pacific 
  • Latin America 
  • Middle East and Africa 

Oats Market Share

Oats are acquiring substantial momentum in food, feed, and other applications on account of their utility and health benefits. As per global oats market analysis, food use is expanding as oats are being added to breakfast cereals, snacks, and bakery foods, driven by demand from consumers for fiber-containing and heart-healthy foods. Feed use is growing as oats are used as a healthy choice for animals, especially horses and poultry, due to their high digestibility and energy value.

According to global oats industry analysis, oats are being incorporated in personal care items and nutraceuticals due to their skin-soothing and anti-inflammatory properties. The multi-functional application of oats is making them a precious ingredient throughout industries, driving consistent demand and innovation in varied segments.

Competitive Landscape

Leading oats market players are looking to extend product portfolios with new, innovative, health-oriented products. They are distinguishing themselves through clean-label ingredients, added functional value such as high protein or probiotics, and specific diets like gluten-free or vegan. Oats companies are also spending on sustainable sourcing and upcycled oats to attract environmentally friendly consumers. By marrying nutrition, convenience, and sustainability, brands are emerging as premium, health-oriented options in a competitive and changing marketplace.

Grain Millers, Inc.

Grain Millers was established in 1986 and is located in the United States. They produce rolled oats, oat flakes, and oat flour. Their focus is quality and sustainability and appeals to customers who are concerned about health. They look for healthy, innovative, and clean-label ingredients with which to add nutrition to cereals, snack foods, and baked goods.

The Quaker Oats Company

Founded in 1901 and headquartered in the United States, The Quaker Oats Company has a broad portfolio of oat-based foods, such as instant oats, oatmeal, and granola. With its strong brand reputation, Quaker attracts consumers with convenient, healthy, and delicious breakfast options, highlighting fiber and heart health.

Swedish Oat Fiber AB

Established in 1995 in Sweden, Swedish Oat Fiber is involved in the manufacture of oat fiber and functional ingredients. Its products include oat bran and oat fibers applied in baked foods, dietary supplements, and animal nutrition. It appeals to consumers by providing environmentally friendly, high-fiber, and gluten-free options.

General Mills Inc.

Established in 1866 with headquarters located in the United States, General Mills provides different oat-based products under brands such as Cheerios and Nature Valley. With an emphasis on sustainability, health, and convenience, they target families seeking healthy breakfast options, supported by strong brand recognition.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the oats market reached an approximate volume of 29.87 Million Tons.

The market is assessed to grow at a CAGR of 3.80% between 2025 and 2034.

The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a volume of around 43.37 Million Tons by 2034.

The major drivers of the market include the rising disposable incomes, increasing population, increasing demand for ready-to-eat products, rising health consciousness, the favourable properties of the product, and the launch of diverse products containing oats.

The growing shift from dairy products and the increased adoption of oat milk is a major trend expected to define the growth of the market in the coming years.

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Flakes segment is the dominant type of product types in the market.

The application segment is led by the food and feed segment.

The key players in the market are Grain Millers, Inc., The Quaker Oats Company, Swedish Oat Fiber AB, and General Mills Inc., among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Application
  • Region
Breakup by Product Type
  • Flakes
  • Flour
  • Bran
  • Others
Breakup by Application
  • Food Use
  • Feed Use
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Supplier Selection
  • Key Global Players
  • Key Regional Players
  • Key Player Strategies
  • Company Profiles
Companies Covered
  • Grain Millers, Inc.
  • The Quaker Oats Company
  • Swedish Oat Fiber AB
  • General Mills Inc.
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