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Report Overview

The global oatmeal market is expected to grow at a CAGR of 4.70% between 2026 and 2035, reaching a value of USD 4.43 Million by 2035. Major market drivers are its popularity as a healthy and convenient breakfast option and production of new oatmeal variations.

2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

Compound Annual Growth Rate

4.7%

2026-2035


*this image is indicative*

Key Trends in the Market

Oatmeal, also referred to as white oats, or porridge, is traditionally a hot cereal prepared from oats after de-husking, steaming, and flattening them. Removing the husk of the whole grain seed produces oat groats which are also used for oatmeal. The ground oats are usually prepared with milk or hot water to give the oats a smooth consistency. They are termed as oatmeal because they are obtained from the grains of the oat plant. 

oatmeal market

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  • Nutritional benefits of oatmeal such as lowering blood sugar levels, easing constipation, relieving irritation and skin itching, and lowering the risk of colon cancer, among others, and increasing awareness among people about these benefits is a major factor fuelling the growth of the oatmeal market.
  • Busy lives and hectic schedules have encouraged people to shift to healthy breakfast products that are easily available and simple to prepare. Oatmeal is also becoming a rising trend among consumers that are interested in having a light but healthy breakfast.
  • Adaptations and customisations of oatmeal are a key trend in the oatmeal market with many professional and home chefs experimenting with different preparations and toppings for oatmeal. Through social media, popularity of varied recipes of oatmeal are increasing, surging the demand for oatmeal.

oatmeal market by segments

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Market Segmentation

The EMR’s report titled “Oatmeal Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Whole Oat Groats
  • Steel Cut Oats
  • Scottish Oats
  • Regular Rolled Oats
  • Quick Rolled Oats
  • Instant Oats
  • Others

Market Breakup by Distribution Channel

  • Hypermarkets and Supermarkets
  • Specialty Retailers
  • Independent Retailers
  • Convenience Stores
  • Others

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Market Share by Distribution Channels

Hypermarkets and supermarkets accounted for a larger share in the global oatmeal market. Consumers are preferring purchasing oatmeal from hypermarkets and supermarkets because they offer various options for oatmeal at different price points. As many consumers complete their general grocery shopping from hypermarkets and supermarkets, it is easier for them to purchase oatmeal while shopping for other items. Additionally, oatmeal is often available in bulk and with a long shelf-life, many consumers buy in in large volumes from hypermarkets and supermarkets. Hypermarkets and supermarkets are expanding in developing countries owing to initiatives by various governments, improving the accessibility of different types of oatmeal. 

Market Share by Region

At a regional level, North America has held a large share in the global oatmeal market, led by the widespread consumption of oatmeal in countries like the United States. Oatmeal has been a traditional breakfast food in the United States for years and continues to retain popularity. The rising demand for healthy and nutritious products by the people is the main reason for the growth of the market in the region. Increasing number of diabetic patients in North America are shifting their preference to oatmeal over sweet breakfast options such as pancakes or waffles. Oatmeal is also preferred by busy working persons as it can be prepared the previous night and consumed the next morning as an on-the-go breakfast. 

Competitive Landscape

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global oatmeal market covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

Bagrry India Pvt Ltd.

Bagrry India Pvt Ltd. is a food and beverage manufacturing company that manufactures and supplies breakfast cereal and health food in India. From sourcing the finest ingredients to processing them, they ensure that only the best products reach their customers. It has its headquarter in New Delhi, India and was founded in the year 1986.

KELLOGG Company

KELLOGG Company was established in 1906 and is headquartered in Michigan, United States. It is an international cereal breakfast foods company that is known to manufacture and sell cereals and other snacks. Its other products include crackers, frozen waffles, cereal bars, veggie food, cookies, savoury snacks, toaster pastries, and fruit-flavoured snacks. 

Nature’s Path Foods Inc.

Nature’s Path Foods Inc. was established in 1906 and is headquartered in British Columbia, Canada. It is a social enterprise that produces certified organic food but is primarily known for its production of breakfast cereals. Other products manufactured by them are granola, toaster pastries, tortilla chips, and waffles, among other products. 

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other market players include Hamlyn’s of Scotland, Nestlé S.A., and Quaker Oats Company (PepsiCo, Inc.), among others.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The global market for oatmeal is expected to grow at a CAGR of 4.70% between 2026 and 2035.

The global market size for oatmeal is expected to reach a value of more than USD 4.43 Million by 2035.

The major market drivers include its prevalence as a healthy and convenient breakfast option, production of new oatmeal-based products, and presence of antioxidants and high levels of fibre.

The key trends of the market are nutritional benefits of oatmeal, hectic lifestyle, customisation of oatmeal preparations, and increasing demand for easy to prepare meals.

Key market players include Bagrry India Pvt. Ltd., Hamlyn’s of Scotland, KELLOGG Company, Nature’s Path Foods Inc, Nestlé S.A., and Quaker Oats Company (PepsiCo, Inc.), among others.

Oatmeal is a healthy and easy to prepare meal that is prepared with oat groats and milk or warm water.

Oatmeal is given its name because it is made from oats that are taken from the grain of the oat plant.

The global oatmeal market is segmented based on type, distribution channel, and region.

The various types of oatmeal in the market include whole oat groats, steel cut oats, Scottish oats, regular rolled oats, quick rolled oats, and instant oats, among others.

Oatmeal is distributed through hypermarkets and supermarkets, specialty retailers, independent retailers, and convenience stores, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Distribution Channel
  • Region
Breakup by Type
  • Whole Oat Groats
  • Steel Cut Oats
  • Scottish Oats
  • Regular Rolled Oats
  • Quick Rolled Oats
  • Instant Oats
  • Others
Breakup by Distribution Channel
  • Hypermarkets and Supermarkets
  • Specialty Retailers
  • Independent Retailers
  • Convenience Stores
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Trade Data Analysis
  • Major Exporting Countries
    • By Value
    • By Volume
  • Major Importing Countries
    • By Value
    • By Volume
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Bagrry India Pvt. Ltd.
  • Hamlyn's Of Scotland
  • KELLOGG Company
  • Nature’s Path Foods, Inc
  • Nestlé S.A.
  • Quaker Oats Company (PepsiCo, Inc.)
  • Others

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