Global Oatmeal Market Report and Forecast 2024-2032

Global Oatmeal Market Outlook

The global oatmeal market is expected to grow at a CAGR of 4.70% between 2024 and 2032, reaching a value of USD 4.43 billion by 2032. Major market drivers are its popularity as a healthy and convenient breakfast option and production of new oatmeal variations.

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Key Trends in the Market

Oatmeal, also referred to as white oats, or porridge, is traditionally a hot cereal prepared from oats after de-husking, steaming, and flattening them. Removing the husk of the whole grain seed produces oat groats which are also used for oatmeal. The ground oats are usually prepared with milk or hot water to give the oats a smooth consistency. They are termed as oatmeal because they are obtained from the grains of the oat plant. 

• Nutritional benefits of oatmeal such as lowering blood sugar levels, easing constipation, relieving irritation and skin itching, and lowering the risk of colon cancer, among others, and increasing awareness among people about these benefits is a major factor fuelling the growth of the oatmeal market.

• Busy lives and hectic schedules have encouraged people to shift to healthy breakfast products that are easily available and simple to prepare. Oatmeal is also becoming a rising trend among consumers that are interested in having a light but healthy breakfast.

• Adaptations and customisations of oatmeal are a key trend in the oatmeal market with many professional and home chefs experimenting with different preparations and toppings for oatmeal. Through social media, popularity of varied recipes of oatmeal are increasing, surging the demand for oatmeal.

Market Analysis

Based on type, the market can be divided into whole oat groats, steel cut oats, Scottish oats, regular rolled oats, quick rolled oats, and instant oats, among others. By distribution channel, the market is segmented into hypermarkets and supermarkets, specialty retailers, independent retailers, and convenience stores, among others. On the basis of region, the market is divided into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global oatmeal market covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Bagrry India Pvt. Ltd.

• Hamlyn’s Of Scotland

• KELLOGG Company

• Nature’s Path Foods, Inc

• Nestlé S.A.

• Quaker Oats Company (PepsiCo, Inc.)

• Others

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Market Share by Distribution Channels

Hypermarkets and supermarkets accounted for a larger share in the global oatmeal market. Consumers are preferring purchasing oatmeal from hypermarkets and supermarkets because they offer various options for oatmeal at different price points. As many consumers complete their general grocery shopping from hypermarkets and supermarkets, it is easier for them to purchase oatmeal while shopping for other items. Additionally, oatmeal is often available in bulk and with a long shelf-life, many consumers buy in in large volumes from hypermarkets and supermarkets. Hypermarkets and supermarkets are expanding in developing countries owing to initiatives by various governments, improving the accessibility of different types of oatmeal. 

Market Share by Region

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At a regional level, North America has held a large share in the global oatmeal market, led by the widespread consumption of oatmeal in countries like the United States. Oatmeal has been a traditional breakfast food in the United States for years and continues to retain popularity. The rising demand for healthy and nutritious products by the people is the main reason for the growth of the market in the region. Increasing number of diabetic patients in North America are shifting their preference to oatmeal over sweet breakfast options such as pancakes or waffles. Oatmeal is also preferred by busy working persons as it can be prepared the previous night and consumed the next morning as an on-the-go breakfast. 

Competitive Landscape

Bagrry India Pvt Ltd. is a food and beverage manufacturing company that manufactures and supplies breakfast cereal and health food in India. From sourcing the finest ingredients to processing them, they ensure that only the best products reach their customers. It has its headquarter in New Delhi, India and was founded in the year 1986.

KELLOGG Company was established in 1906 and is headquartered in Michigan, United States. It is an international cereal breakfast foods company that is known to manufacture and sell cereals and other snacks. Its other products include crackers, frozen waffles, cereal bars, veggie food, cookies, savoury snacks, toaster pastries, and fruit-flavoured snacks. 

Nature’s Path Foods Inc. was established in 1906 and is headquartered in British Columbia, Canada. It is a social enterprise that produces certified organic food but is primarily known for its production of breakfast cereals. Other products manufactured by them are granola, toaster pastries, tortilla chips, and waffles, among other products. 

Other market players include Hamlyn’s of Scotland, Nestlé S.A., and Quaker Oats Company (PepsiCo, Inc.), among others.

Key Highlights of the Report