Global Oat Milk Market Report and Forecast 2024-2032

Growing Preference for Immunity-Inducing Products to Cater to the Growth of Oat Milk Industry

The global oat milk industry is being driven by factors such as rising population with lactose intolerance and shifting consumer preferences towards immunity-boosting products. Further, the outbreak of coronavirus accelerated the already shifting preferences for immunity-inducing products; thereby contributing to the market growth of oat milk. In line with this, industry participants are being motivated to develop fresh solutions as customers are now increasingly shifting to nutrition-dense replacements and low-calorie diets. The growing demand for such solutions is propelling the oat milk industry. Additionally, growing awareness about the dietary benefits of oat milk, which contains high level of calcium and Vitamin B12, is bolstering the market growth of oat milk.

New Innovations in the Industry to Boost the Market Growth of Oat Milk

The market for oat drinks is being driven by a rise in customer demand for flavour. As a result, there is a growing emphasis on developing fresh and flavourful oat beverage products. This is expected to aid the market expansion of oat milk and the development of client loyalty. These initiatives have also resulted in the introduction of a variety of oat beverage options. For example, in the coffee industry, the Barista version of oat beverages is gaining popularity due to its froth-forming capabilities. Customers with or without a sweet tooth can choose between sweetened or unsweetened oat drinks, respectively. Companies frequently innovate and introduce oat drinks in a variety of tastes. Recent flavour introduction includes vanilla, blueberry, and chocolate. This is expected to help boost sales, consequently aiding the market growth.

The market is further growing due to the rising adoption of veganism across the globe. Since dairy milk exploits animals, people practicing veganism inhibit the intake of dairy products and look for alternatives available in the market. Oat milk is a good substitute for dairy milk as it offers a rich, neutral taste and has a minimal environmental impact. The aforementioned factors are expected to bolster the market growth over the forecast period.

Oat Milk Market Report Snapshots

Oat Milk Market Size

Oat Milk Market Growth

Oat Milk Companies