Global Nutrition Powder Market Report and Forecast 2024-2032

Global Nutrition Powder Market Outlook

The global nutrition powder market size is expected to grow at a CAGR of 4.90% during the forecast period of 2024-2032. The growth of the market can be attributed to the growing awareness about the importance of intaking nutrition content and to the increasing consumer preference for personalised dietary supplements.

Global Nutrition Powder Market Trends

Nutrition powders are dietary supplement products that provide various nutrients, such as proteins, vitamins, and minerals, among others. The most common type of nutrition powder found in the market includes protein powder. Nutrition powders are usually made from plants, eggs, or milk.

• The surging demand for dietary supplements that contain immunity-boosting properties is propelling the market growth. The demand for such products has increased exponentially, especially after the COVID-19 pandemic.

• The rising consumer health awareness has created a shift in consumer preference and the demand for personalized dietary supplements has grown significantly. Consumers are more inclined to consume natural and healthy products, and this can significantly aid the nutrition powder market development.

• Increased accessibility to dietary products through rapid development of online retail stores and e-commerce has significantly aided the nutrition powder market expansion. Increased internet penetration and e-commerce platforms have provided the market with increased visibility while propelling its reach in multiple market regions.

Global Nutrition Powder Market Analysis

Based on product type, the market can be segmented into egg protein, pea protein, casein protein, brown rice protein, hemp protein, mixed plant protein, and whey protein, among others. Based on the distribution channel, the market can be bifurcated into hypermarkets and supermarkets, speciality and drug stores, online stores, institutional sales, and convenience stores. The regional markets can be divided into North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the nutrition powder companies, covering their competitive landscape and the latest developments like mergers, acquisitions, investments and expansion plans. 

• Bright Lifecare Private Limited (MuscleBlaze)

• Ultimate Nutrition Inc.

• (Health Sciences International Inc.) MuscleTech®

• Superior Supplement Manufacturing

• PreMark Health Science

• Others

Types of Nutrition Powder Products in the Market

Based on product type, the market can be segmented into egg protein, pea protein, casein protein, brown rice protein, hemp protein, mixed plant protein, and whey protein, among others.

The whey protein segment is expected to hold a significant share of the market owing to the rising utilisation of supplementary products by professional athletes, bodybuilders, and people who want additional protein in their diet. It is widely used by people as it provides several benefits, including water solubility, and it is a complete protein source which contains all the essential amino acids necessary for muscle repair and protein synthesis.

Various Distribution Channels Used for Nutrition Powders

Based on distribution channels, the market divisions include hypermarkets and supermarkets, speciality and drug stores, online stores, institutional sales, and convenience stores.

Among these distribution channels, the convenience store segment is expected to hold a significant market share owing to the wide variety of products available in the store. It essentially becomes a “One-Stop” shopping point. Convenience stores are very accessible and are mostly available in every neighbourhood.

The online store segment is likely to witness robust growth during the forecast period owing to its accessibility and the wide range of products it offers to the customer. The rising technological developments for network and internet penetration in emerging nations can provide further opportunities for growth.

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Competitive Landscape

Bright Lifecare Private Limited (MuscleBlaze) is a manufacturing and distribution companies for health/sports supplements, vitamins and other heath/wellness products. The company provides their products through their brands including Muscleblaze, TrueBasics, HealthKart, and Incredio, among others.

Ultimate Nutrition Inc. is a nutrition supplement and active lifestyle company founded in 1979. The company introduced multiple products, such as Pre Gold, Cheat Code, Gold Burn, NutriMEAL, JackT, Chicken Protein Isolate, Clean Whey, and Natural Gainz, among others, through extensive research and development.

The company specialises in health, fitness, nutrition, sports nutrition, supplements, protein, and amino acids, among others.

PreMark Health Science is a wellness and fitness service that is focused on providing end-to-end product solutions for nutrition and personal care products. The company was founded in 1981 and has been operating in the industry with a specialization in nutrition and cosmetic products, powders, capsules, tablets, skin care products, nutrition, and body-building supplements.

The company is based in Texas, United States, with a climate-controlled 75,000-square-foot manufacturing facility.

Other market players include (Health Sciences International Inc.) MuscleTech® and Superior Supplement Manufacturing, among others.

Key Highlights of the Report