North America Wine Market Report and Forecast 2024-2032

North America Wine Market Size

The North America wine market reached around USD 84.22 billion in 2023. The market is projected to grow at a CAGR of 6.0% between 2024 and 2032 to reach nearly USD 142.29 billion by 2032.

North America Wine Market Outlook

• In 2023, 18,500 million litres of wine was consumed within the United States of America.

• Premium wine bottles priced above $15 enjoy great consumer appeal in the United States.

• Sparkling wine recorded a price of CAD 14.33 per 1l bottle in 2023, becoming the second most imported wine by value.

North America Wine Market Growth

The value of Canadian wine imports has grown at a CAGR of over 5% over the past few decades, indicating a shift towards the rising demand for higher-priced bottles. In 2023, the average price of a wine bottle reached CAD 7.18 and is expected to grow further in the forecast period. Bottled wine accounted for 64.6% of the import volume and 84% of the import value. Bag-in-box wines also recorded a substantial growth in demand.

The sale of luxury goods in the United States is expected to reach $136 billion by 2027. This is due to the rising levels of disposable incomes of Gen Zs ($360 billion), which constitute nearly 20% of the USA’s population. As compared to 25% of boomers and 39% of Gen X, 53% of Gen Z are passionate luxury shoppers who spend over 4 hours daily engaging with digital mobile content. Major wine producers are capitalising on this opportunity by increasing their expenditure on advertising and promotion (which was merely $122 million in 2021) to draw young consumers towards drinking wine. In 2021, per capita wine consumption in the United States reached 4.7 litres. By shifting towards transparent labelling of ingredients in beverages, key players can succeed in marketing wine to health-conscious consumers.

North America Wine Industry Segmentation

North America Wine Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Sparkling Wine

• Still Wine

• Fortified Wine and Vermouth

Market Breakup by Colour

• Red Wine

• Rose Wine

• White Wine

• Others

Market Breakup by Distribution Channel

• Hypermarket and Supermarket

• Speciality Stores

• Online

• Others

Market Breakup by Country

• United States

• Canada

North America Wine Market Share

Based on country, the market is divided into the United States of America and Canada. Over the forecast period, the demand for wine in Canada is expected to grow at a CAGR of 6.6% between 2024 and 2032, due to the increasing demand for premium wines in the country.

Leading Companies in the North America Wine Market

Drinkers aged 21-34 years account for 26% of overall sales of canned wines and 29% of overall sales of sparkling wines in the United States. This presents a significant market opportunity for wineries to capitalise upon and drive sales.

• E. & J. Gallo Winery

• Constellation Brands, Inc.

• Pernod Ricard S.A.

• Diageo Plc

• Bacardi Ltd.

• The Wine Group

• Brown-Forman Corporation

• Andrew Peller Ltd.

• Truett Hurst Inc.

• Bronco Wine Co.,

• Others

Key Highlights of the Report