North America Tablet Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

North America Tablet Market Growth

Canadian e-commerce sales are projected to reach US$46.63 billion by the end of 2024, with the electronics sector being a significant contributor to online sales in the country. As of January 2022, 47% of online shoppers in Canada reported making at least one purchase each week through digital devices. E-commerce platforms enable consumers to purchase gadgets, such as tablets, at any time, offering both flexibility and convenience without the necessity of visiting a physical store. Online retailers present a wide array of tablet brands and models, facilitating easier comparisons of features, prices, and reviews in a single location. Furthermore, 58% of Canadian consumers indicated that the speed of delivery influences their buying decisions, while 46% are motivated by the anticipated delivery date provided by retailers.

The expanding array of content available on streaming platforms has significantly transformed television viewing habits. Individuals are now turning to tablets, laptops, and mobile devices for their online content consumption. In 2023, audiences in the United States streamed an astonishing 21 million years' worth of video, marking a remarkable 21% increase from the 17 million years' worth streamed in 2022. Furthermore, 85% of U.S. households with broadband internet subscribe to at least one streaming service, with Netflix leading in popularity. The rise of streaming services such as Netflix, Amazon Prime, and Disney+ has also contributed to a surge in tablet usage for video viewing, as tablets provide a larger screen compared to smartphones, thus enhancing the overall viewing experience.

Key Trends and Development

Rise of remote work and learning; advancements in display technology; expanding connectivity options; and innovations in tablet designs are favouring the North America tablet market expansion

August 2024

Samsung Electronics America announced the availability of its Galaxy Tab A9+ Kids Edition in the United States. The tablet is designed to provide a safe space for children and offer them room to create, grow, explore, and learn.

November 2023

Samsung Galaxy was named the Official Tablet Partner of the Big Ten Conference. Samsung Galaxy Tab S9 Ultra was to be featured in the Coaches Workshop during Football Championship Weekend.

July 2023

Samsung Electronics Canada Inc. introduced its new Galaxy Tab S9 Series, encompassing the Galaxy Tab S9 Ultra, Tab S9+ and Tab S9. The tablet series aims to empower users to work, create, and easily connect while delivering a portable and immersive entertainment experience.

April 2023

OnePlus announced the launch of the OnePlus Pad in Canada and the United States to provide fast and smooth experiences to users. The tablet, with optimised software and hardware features, is an ideal choice for multitasking and busy users.

Rise of Remote Work and Learning

The rise of remote work and learning, especially after the COVID-19 pandemic, is aiding the market. Tablets are lightweight, feature expansive battery life, are affordable, and are equipped with rear and front-facing cameras, making them ideal for remote work and learning.

Advancements in Display Technology

With advancements in display technology, tablets with high-resolution displays and vibrant colours are used for creative work and media consumption.

Expansion of Connectivity Options

Tablets are increasingly offering expanded connectivity options such as Wi-Fi 6 and 5G support, providing more reliable connections and faster internet speed. This enhances the use of tablets for both play and work.

Innovations in Tablet Designs

Manufacturers are developing innovative tablet designs such as dual and foldable screen tablets and lightweight and ultra-thin tablets that provide exceptional flexibility, portability, and convenience, making them ideal for commuters and travellers.

North America Tablet Market Trends

An Upwork study reports that nearly 22% of Americans will be working remotely by 2025. Similarly, the Labour Force Survey (LFS) estimated that around 20% of Canadians were working remotely in November 2023. Besides, the percentage of undergraduate students enrolled in distance learning courses reached 61% in 2021 in the United States. Hence, the growing popularity of remote work and e-learning is fuelling the demand for tablets.

With the growing trend of sustainability, manufacturers are adopting eco-friendly production methods and materials to reduce carbon footprints and lower electronic waste. Moreover, they are attempting to develop tablets with enhanced durability and ease of usage, hence reducing e-waste.

North America Tablet Industry Segmentation

North America Tablet Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Operating System

• Android
• iOS
• Windows

Market Breakup by Screen Size

• 8 Inch
• 8 Inch and Above

Market Breakup by End-Use

• Consumer
• Commercial

Market Breakup by Distribution Channel

• Online
• Offline

Market Breakup by Country

• United States
• Canada

North America Tablet Market Share

Based on the screen size, the market is segmented into 8 inch and 8 inch and above. The 8 inch and above segment is projected to grow at a CAGR of 3.9% during the forecast period of 2025-2034. Larger displays offer a more engaging experience for viewing videos, playing games, and reading e-books. The expanded screen dimensions improve clarity and detail, rendering it particularly suitable for enjoying multimedia content.

Leading Companies in the North America Tablet Market

Major players are focusing on the production of smart and technologically upgraded tablets to gain a competitive edge in the market.

• Apple Inc.
• Lenovo Group Ltd.
• Samsung Electronics Co. Ltd.
• AsusTek Computer Inc.
• LG Corporation
• Acer Inc.
• Xiaomi Group
• Nokia Corporation
• Hewlett Packard Enterprise Development LP
• Microsoft Corporation
• Others

The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.