North America Swimwear Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

North America Swimwear Market Growth

The number of eCommerce users in Canada is projected to reach 77.6% by the end of 2025. As reported by Statistics Canada, eCommerce retail trade sales in the country hit a record high of USD 3.82 billion in December 2020. Similarly, in 2023, eCommerce in the United States accounted for 22.0% of total retail sales. The increasing demand for swimwear is significantly influenced by the expansion of e-commerce, which is one of the key North America swimwear market trends. Online shopping platforms provide a broader selection of styles, sizes, and brands, enhancing the accessibility of swimwear to a worldwide audience. The convenience of home delivery, coupled with features such as virtual try-ons and hassle-free returns, has bolstered consumer confidence in purchasing swimwear online. This trend is particularly evident during peak seasons, contributing to ongoing growth in the market.

Swimming statistics indicate that a significant size of the American population participates in swimming as a form of fitness and exercise. As more individuals take up swimming for fitness, leisure, and competitive purposes, there is an escalating requirement for high-quality, performance-oriented swimwear. This trend is further enhanced by a growing recognition of the health advantages associated with swimming, as well as the development of more swim-friendly environments and facilities. Consequently, both athletic and fashion swimwear are witnessing substantial growth.

Key Trends and Developments

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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

North America Swimwear Market Trends

The market has experienced consistent growth, fuelled by a heightened consumer focus on health, wellness, and active living. Prominent trends include an escalating demand for sustainable and eco-friendly materials, such as recycled fabrics, as consumers become increasingly aware of environmental issues. Swimwear that emphasises athleisure and performance, combining comfort with functionality, is also gaining traction. This is creating a favourable North America swimwear market outlook. Furthermore, there is a notable shift towards inclusivity, with brands broadening their size offerings and creating designs that accommodate a variety of body shapes. Additionally, fashion-forward swimwear styles, shaped by celebrity and influencer trends, continue to stimulate demand, particularly within the premium and luxury markets. This is contributing to North America swimwear market development.

North America Swimwear Industry Segmentation

North America Swimwear Market Share

Based on the distribution channel, the market is segmented into online and offline. The online segment is projected to grow at a CAGR of 8.2% during the forecast period of 2025-2034. The expansion of the online sector is driving the demand for swimwear, as consumers increasingly appreciate the convenience offered by online platforms. As per the North America swimwear market analysis, online retailers offer a wide variety of sizes, styles, and brands, making swimwear more accessible to people. Additionally, tactics like collaborations with influencers, digital marketing, and easy return policies are captivating more customers, further driving the popularity of swimwear in the online market. The increasing interest in swimwear through offline channels is driven by the in-store shopping experience, which allows customers to try on items, obtain personalised support, and browse seasonal collections.

Leading Companies in the North America Swimwear Market

Other major players in the North America swimwear market are Pentland Group PLC, LVMH Moet Hennessy Louis Vuitton, Gap Inc., Perry Ellis International, Inc., Beach Bunny Holdings, LLC, TYR Sport. Inc., and GOTTEX Swimwear Brands Ltd., among others.