The North America swimwear market size reached around USD 11.32 Billion in 2025. The market is projected to grow at a CAGR of 5.90% between 2026 and 2035 to reach nearly USD 20.08 Billion by 2035. The market is being driven by emerging health and fitness trends, escalating interest in beach and resort travel, and the rising impression of fashion trends on consumers’ minds.
Base Year
Historical Period
Forecast Period
Online platforms provide comprehensive product information and personalised recommendations, which has made swimwear purchases more accessible. In 2022, Canada had more than 27 million individuals made purchases via e-commerce channels. This has significantly impacted the North America swimwear market dynamics and has further enabled consumers to effortlessly explore a diverse range of styles, sizes, and brands.
There is an increasing population of swimmer athletes in North America, attributed to a heightened enthusiasm for competitive swimming, fitness, and overall wellness. Approximately 350,000 competitive swimmers in the United States are recognised as year-round athletes. This is leading to a surge in swim competitions, fitness initiatives, and youth development programmes, hence contributing to the rising demand for swimwear and aquatic equipment.
The increasing number of public and residential swimming pools amid the heightened consumer interest in recreational activities, wellness trends, and upscale home features is positively impacting the demand for swimwear and products associated with pool use. Reportedly, there are 300,000 public swimming pools across the United States.
Compound Annual Growth Rate
5.9%
Value in USD Billion
2026-2035
*this image is indicative*
|
North America Swimwear Market Summary |
Description |
Value |
|
Base Year |
USD Billion |
2025 |
|
Historical period |
USD Billion |
2019-2025 |
|
Forecast Period |
USD Billion |
2026-2035 |
|
Market Size 2025 |
USD Billion |
11.32 |
|
Market Size 2035 |
USD Billion |
20.08 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
5.90% |
|
CAGR 2026-2035 - Market by Country |
USA |
5.6% |
|
CAGR 2026-2035 - Market by Type |
Women’s Swimwear |
6.3% |
|
CAGR 2026-2035 - Market by Distribution Channel |
Online |
8.2% |
|
Market Share by Country 2025 |
USA |
94.7% |
The number of eCommerce users in Canada is projected to reach 77.6% by the end of 2025. As reported by Statistics Canada, eCommerce retail trade sales in the country hit a record high of USD 3.82 billion in December 2020. Similarly, in 2023, eCommerce in the United States accounted for 22.0% of total retail sales. The increasing demand for swimwear is significantly influenced by the expansion of e-commerce, which is one of the key North America swimwear market trends. Online shopping platforms provide a broader selection of styles, sizes, and brands, enhancing the accessibility of swimwear to a worldwide audience. The convenience of home delivery, coupled with features such as virtual try-ons and hassle-free returns, has bolstered consumer confidence in purchasing swimwear online. This trend is particularly evident during peak seasons, contributing to ongoing growth in the market.
Swimming statistics indicate that a significant size of the American population participates in swimming as a form of fitness and exercise. As more individuals take up swimming for fitness, leisure, and competitive purposes, there is an escalating requirement for high-quality, performance-oriented swimwear. This trend is further enhanced by a growing recognition of the health advantages associated with swimming, as well as the development of more swim-friendly environments and facilities. Consequently, both athletic and fashion swimwear are witnessing substantial growth.
The North America swimwear market growth can be attributed to emerging health and fitness trends; escalating interest in beach and resort travel; rising influence of fashion trends; and increasing awareness of sustainable fashion.
As consumers increasingly prioritise fitness and wellness in their daily lives, there has been a notable surge in the demand for active swimwear. Unlike traditional swimsuits, this category encompasses a wide range of athletic swimwear specifically designed for various water sports and activities. These include competitive swimming, surfing, water polo, and even recreational activities like beach volleyball and paddleboarding.
The increasing awareness about environmental issues among consumers is significantly influencing purchasing behaviours, particularly in the fashion sector. As more individuals become conscious of the impact their choices have on the planet, there is a notable surge in demand for sustainable swimwear. Sustainable swimwear is often crafted from recycled materials, such as plastic waste collected from oceans and landfills, or eco-friendly fabrics that minimise environmental harm during production. This is creating a favourable North America swimwear market outlook.
Swimwear is increasingly viewed as a fashion statement, transcending its traditional role as mere beach or pool attire. In recent years, the evolution of swimwear has been marked by cutting-edge designs that push the boundaries of creativity and style. Innovative silhouettes, unique cuts, and bold colour palettes are now commonplace, allowing individuals to express their personal style even in swimwear. Distinctive patterns, ranging from vibrant florals to geometric prints, further enhance the appeal of fashionable swimwear. This is one of the key North America swimwear market trends.
The increasing popularity of beach holidays, resort getaways, and coastal tourism is significantly contributing to a heightened demand for swimwear. As people seek to escape their daily routines and immerse themselves in sun-soaked environments, the allure of sandy beaches and luxurious resorts has never been stronger.
The market has experienced consistent growth, fuelled by a heightened consumer focus on health, wellness, and active living. Prominent trends include an escalating demand for sustainable and eco-friendly materials, such as recycled fabrics, as consumers become increasingly aware of environmental issues. Swimwear that emphasises athleisure and performance, combining comfort with functionality, is also gaining traction. This is creating a favourable North America swimwear market outlook. Furthermore, there is a notable shift towards inclusivity, with brands broadening their size offerings and creating designs that accommodate a variety of body shapes. Additionally, fashion-forward swimwear styles, shaped by celebrity and influencer trends, continue to stimulate demand, particularly within the premium and luxury markets. This is contributing to North America swimwear market development.
The EMR’s report titled “North America Swimwear Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Breakup by Type
Breakup by Material
Breakup by Distribution Channel
Breakup by Country
Based on the distribution channel, the market is segmented into online and offline. The online segment is projected to grow at a CAGR of 8.2% during the forecast period of 2026-2035. The expansion of the online sector is driving the demand for swimwear, as consumers increasingly appreciate the convenience offered by online platforms. As per the North America swimwear market analysis, online retailers offer a wide variety of sizes, styles, and brands, making swimwear more accessible to people. Additionally, tactics like collaborations with influencers, digital marketing, and easy return policies are captivating more customers, further driving the popularity of swimwear in the online market. The increasing interest in swimwear through offline channels is driven by the in-store shopping experience, which allows customers to try on items, obtain personalised support, and browse seasonal collections.
|
CAGR 2026-2035 - Market by |
Distribution Channel |
|
Online |
8.2% |
|
Offline |
XX% |
Market players are focusing on the use of sustainable raw materials to gain a competitive edge in the market and improve the North America swimwear market outlook. The incorporation of sustainable materials in the production of swimwear, including recycled nylon, polyester, and organic textiles, contributes to a reduction in environmental impact by decreasing waste and encouraging eco-friendly practices.
Headquartered in Oregon, United States, Nike was established in 1964. The company stands as a prominent global entity in athletic footwear, apparel, and sports equipment, emphasising innovation and performance.
Founded in 1973 and headquartered in Tolentino, Italy, Arena is a prominent swimwear brand. The company is recognised for its high-performance swimwear and accessories. The brand is celebrated worldwide for its technology-oriented designs tailored for competitive swimming and water sports.
Established in 1948 and headquartered in Herzogenaurach, Germany, Puma ranks among the largest sportswear companies globally. The brand provides a range of footwear, apparel, and accessories, with a strong emphasis on athletic and lifestyle products.
Founded in 1933 and headquartered in New York, Swimwear Anywhere focuses on the design, manufacturing, and distribution of swimwear. The company offers a diverse array of swimwear brands and caters to global markets with stylish options suitable for all age groups.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other major players in the North America swimwear market are Pentland Group PLC, LVMH Moet Hennessy Louis Vuitton, Gap Inc., Perry Ellis International, Inc., Beach Bunny Holdings, LLC, TYR Sport. Inc., and GOTTEX Swimwear Brands Ltd., among others.
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In 2025, the market attained a value of nearly USD 11.32 Billion.
The market is assessed to grow at a CAGR of 5.90% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 20.08 Billion by 2035.
The major market drivers include emerging health and fitness trends and escalating interest in beach and resort travel.
As per the EMR report, the different distribution channels in the market are online and offline.
The major countries considered in the market are the United States of America and Canada.
The major players in the market are Pentland Group PLC, LVMH Moet Hennessy Louis Vuitton, Gap Inc., Perry Ellis International, Inc., Nike, Inc., Arena S.p.A, Puma SE, Swimwear Anywhere, Inc., Beach Bunny Holdings, LLC, TYR Sport. Inc., and GOTTEX Swimwear Brands Ltd., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Material |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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