North America Subscription Box Market Report and Forecast 2024-2032

North America Subscription Box Market Outlook

The North America subscription box market size is expected to grow at a CAGR of 16.8% between 2024 and 2032, owing to the growth of the e-commerce sector. The growth of the regional market is also likely to add to the global subscription box market.

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News and Developments in the Market

In February 2023, Bark, known for its Super Chewer and BarkBox subscription boxes, announced a new partnership with Walmart. The company said its goods will be sold in almost 2,800 Walmart stores and on walmart.com. Along with Target, Costco, Petco, PetSmart, Amazon, and other wholesale partners, the company has expanded its retail network with the addition of REI. Bark still generates most of its revenue through direct-to-consumer (DTC), but it has had "ongoing success in attracting new retail partners."

In November 2021, BARK, Inc., the organisation behind BarkBox®, announced a new partnership with the holiday classic Rudolph the Red-Nosed Reindeer for the holiday season.

For new and returning subscribers of BarkBox, the company has been offering a monthly themed surprise of dog toys, snacks, and chews, and a monthly subscription box for dogs who play tough and love a challenge. It is a limited-edition subscription box with Rudolph® themes.

The iconic holiday special's characters were transformed into dog toys by the in-house design team at BARK. Such mergers, acquisitions and partnerships are increasing the North America subscription box market demand.

The Rudolph-themed BarkBox, which cost USD 23 a month and offered the option to add additional toys like Ol' Kris Kringle and Spotted Elephant, came with the plush Rudolph the Red-Nosed Reindeer® and BumbleTM Bounce. Solid Sam The SnowmanTM and Reindeer Games Rudolph®, both manufactured of natural rubber, were provided to BARK Super Chewer subscribers for a monthly fee of USD 29. Customers also had the opportunity to add additional toys, like BumbleTM Ball and Yukon CorneliusTM.

In July 2021, FabFitFun announced the launch of two new features: Shop with Friends and “FabFitFun Week.” A new social commerce feature called Shop with Friends offers users and their friends an engaging shopping experience. In addition to a week's worth of discounts for members, FabFitFun Week also featured a few surprises that enhanced the FabFitFun experience.

For the first time ever, FabFitFun members invited their friends to browse the exclusive members-only online sales. This sale offered hundreds and thousands of products at the best prices that the customers can find anywhere online or offline.

Each FabFitFun participant received three invitations to share with friends so they can shop the sale with them. Friends could explore and shop in one another's carts once they sign up. Members were given a new invitation to the sale for every redemption they made. Members also had the option of exchanging a USD 10 credit for each friend who bought something during the sale and a USD 15 credit for each friend who joined FabFitFun.

E-Commerce Sector, Celebrity Endorsements, and Marketing Strategies to Drive the Growth of the North America Subscription Box Market

An automatic delivery service of specialised goods on a regular basis, such as monthly, bi-annually, or yearly, is referred to as a subscription box. Consumer-curated products, surprises or mystery items inside the box, and an aesthetic depiction of the contents are some of the distinctive characteristics of subscription boxes.

The use of subscription boxes is widespread in a variety of industries, including those that deal with food and drink, personal care and hygiene, health and fitness, childcare, fashion, literature, and pet care, among others. The key market trends are as follows:

• The subscription box market in North America is primarily being driven by a sharp increase in the e-commerce sector and the increasing prevalence of social media trends.

• The demand for the product is also being encouraged by the increasing influence of numerous social media blogs and celebrity endorsements, especially among the urbanised and millennial population.

• Several retailers are also implementing a variety of marketing strategies to increase their customer base in a variety of industries, including fashion, food and beverages, cosmetics, and personal care. These merchants are launching ongoing subscription services to foster client loyalty and satisfy particular customer tastes and preferences, thereby propelling the North America subscription box market development.

Social Media-Based Startups and Influencers, Free Product Trials and Discounts, and Personalised Items to Provide Significant Growth Opportunities to the Market

Growing Use by Social Media-Based Startups and Influencers

A number of social media-based firms are moving toward subscription boxes as a means of building brand exposure, sustaining steady revenue, and promoting integrated marketing. Additionally, these startups are working with a number of social media influencers, bloggers, and vloggers to promote their products, which is anticipated to support the market growth.

Free Product Trials and Discounts

A lot of high-end retailers in the fashion and cosmetics industries are introducing free product trials and heavy discounts by utilising subscription boxes. This is also projected to present the North America subscription box market with profitable growth potential.

Increasing Preference Towards Personalised Items

The market for subscription boxes will also be driven by rising customer preferences for curated and personalised goods throughout the course of the forecast period.

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Inaccurate Pricing of Monthly Box and Difficulty in Matching Supply and Demand to Pose as Major Challenges for Market Growth

Inaccurate Pricing of Monthly Box

Many business owners do not take the time to appropriately price their monthly box because they want to keep everything as inexpensive as possible for their clients. This can happen for a variety of reasons, including failing to account for all costs, failing to compare one's idea to a direct competitor, and underestimating some costs, such as product sourcing or shipping. This is expected to hinder the North America subscription box market growth in the forecast years.

Matching Supply and Demand

Matching supply and demand is a major challenge for all subscription e-commerce providers; when products pile up or they cannot customise order volumes to meet their actual needs, customers are considerably more likely to cancel. For example, if they are going on vacation or need less product in a given week or month. In these circumstances, subscribers would prefer not to subscribe and instead to purchase the products as needed, either in-person or through transactional e-commerce platforms.

North America Subscription Box Market Analysis

The various types of subscription boxes in the market are replenishment subscription, curation subscription, and access subscription. The major applications of the market are health and fitness, food and beverages, apparel, education, personal care and cosmetics, and books, among others. The major countries for subscription box in North America can be divided into the United States of America and Canada.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model and giving a SWOT analysis. The report gives a detailed analysis of the following leading subscription box companies in the North America, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Amazon.com, Inc

• Barkbox

• TechStyle Fashion Group

• FabFitFun Inc.

• Dollar Shave Club Inc.

• Birchbox

• Netflix, Inc

• Others

Replenishment Subscription, Curation Subscription, and Access Subscription to be the Major Types in the Market

Consumers can automate the purchase of necessities like razors and diapers with replenishment subscriptions. New products or highly customised experiences are offered by curation subscriptions in categories like apparel, beauty, and food. Access subscribers get discounts or access to members-only benefits. Through access subscription, customers can get access for a set period of time at a lower cost.

During the forecast period, the access subscription segment is anticipated to witness significant growth in the North America subscription box market. The growth can be attributed to the rising popularity of celebrity endorsements and the expanding influence of various social media blogs. On the other hand, replenishment subscription segment is also expected to grow considerably as it enables customers to make repeat purchases of the same products.

Subscription Boxes Find Applications in Health and Fitness, Food and Beverages, Apparel, Education, Personal Care and Cosmetics, and Books

Fitness subscription boxes deliver on a regular basis to help customers develop a healthy routine and include anything from athletic apparel to complete training advice. It contains workouts, protein powders, and supplements to add to the fitness regimen; along with accessories and equipment that appeal to people's interests in exercise or health. Some boxes are for fitness gear for active lifestyles.

According to North America subscription box market research report, a regular home delivery service that includes prepared meals or ingredients is known as a food subscription box. There are numerous subscription services that can be used to accommodate different dietary and lifestyle needs. Some businesses provide meals that have been prepared by chefs for consumers to reheat in the oven, microwave, or stovetop. For instance, Freshly offers more than 30 all-natural, gluten-free, and refined sugar-free meal alternatives each week that only require heating.

Four to five carefully chosen makeup or other beauty-related product samples are included in a personal care and cosmetics box. The goods include cosmetics of all kinds, skincare products, fragrances, and items made from organic materials. For instance, Birchbox provides top-rated beauty brands, budget-friendly subscription packages, and a decent selection of cosmetics, skin, fragrance, and hair products.

Four to six samples are included in each beauty box, some of which are from well-known brands including Living Proof, Sunday Riley, and Benefit Cosmetics. Additionally, a card is provided that describes the products and how to utilise them. The growing use of Birchbox is thus improving the North America subscription box market forecast.

Clothing subscription boxes conduct the purchasing for consumers, so they don't have to leave the house or spend all day online. People must share their preferences, sizes, and price range before a stylist can hand-pick goods and have them delivered right to their doorstep. For example, one of the most well-liked personal style services, for men, women, and children, is Stitch Fix.

After signing up on Stitch Fix, the consumer must complete a thorough survey that asks questions about their own preferences for sizes, fashion, and other factors. Then, five customised apparel and accessory items from a Stitch Fix in-house stylist will be sent. At home, customers can try everything on and just keep what they like. These advantages of clothing subscription boxes are acting as one of the major North America subscription box market drivers.

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Increasing Consumer Preferences towards Personalised Items to Drive the Regional Market Growth

The inclination of consumers for curated and personalised products is one of the major factors contributing to the rise of the market in North America. The main goal of the subscription box is to make consumers' lives better by giving them personalised items, a wider variety of options, and additional services. Their lives are made more exciting due to the subscription box, allowing them to constantly discover new goods.

The massive internet penetration is anticipated to increase the North America subscription box market share, coupled with the expansion of the e-commerce industry globally.

According to estimates, the market is driven by young demographics and shifting customer lifestyles that demand convenience goods within the shortest amount of time.

In addition, shifting female purchasing preferences in favour of online shopping and increased social networking platform effect on society are significant drivers anticipated to spur the North America subscription box market expansion. The changing lifestyle of the millennial generation has been influenced by urbanisation and the development of smart cities, which will fuel the expansion of the North America subscription box market in the next years.

Competitive Landscape

Netflix, Inc. offers several options for streaming movies and television shows online. With a Netflix subscription, users can stream movies and TV shows on any internet-connected device without being interrupted by ads.

Amazon.com, Inc. is an Internet-based company that sells a variety of products, including toys, housewares, electronics, music, and books, either directly to its millions of consumers or by acting as a middleman between them and other retailers. Renting out computer resources and data storage, or "cloud computing," via the Internet is part of its web services business.

Barkbox is a subscription-based online store and content provider. The business runs Barkbox, a monthly subscription website that sells dog treats and toys, as well as Barkshop, an online store. Additionally, it plans occasions for canines and their owners.

TechStyle Fashion Group is recognised for creating and growing membership-based and digital-first brands like JustFab, Fabletics, Savage X Fenty, FabKids, and Shoedazzle. With skills in technology, data science, supply chain management, fulfillment, customer service, and other areas, the company supports brands as they launch, scale, and expand globally and across product categories.

FabFitFun Inc. is a lifestyle membership known for its flagship product, the FabFitFun Box. Each season, the FabFitFun box is delivered and contains a variety of full-size products in the categories of beauty, fashion, fitness, health, home, and technology. Members of FabFitFun get year-round access to services including the online community, events only open to members, and FabFitFunTV, a streaming video service featuring on-demand health programming, in addition to the subscription box.

Key Highlights of the Report

North America Subscription Box Market Report Snapshots

North America Subscription Box Market Size

North America Subscription Box Market Growth

North America Subscription Box Market Regional Analysis

North America Subscription Box Companies