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Report Overview
The North America stevia market attained a value of USD 266.98 Million as of 2024 and is anticipated to grow at a CAGR of 10.60% during the forecast period of 2025 to 2034. Consumers are increasingly opting for clean-label, non-GMO, and plant-based sweeteners, promoting the use of stevia. Manufacturers capitalize on the trend through reformulating products using high-purity stevia extracts to deliver improved taste, transparency, and conformance with shifting health-conscious consumer expectations. The market is thus expected to reach a value of nearly USD 731.19 Million by 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
-
B2B customers require customized stevia solutions for beverages, bakery, and dairy. Companies that provide customized blends optimized for solubility, stability, and flavor have a competitive advantage, providing smooth integration into various product formulations while addressing sugar reduction objectives.
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Companies are using more organic, non-GMO stevia to meet growing demand for clean-label options. Suppliers of sustainably sourced, certified organic stevia can appeal to food and beverage companies seeking to address consumer demands for transparency, natural products, and regulatory compliance, thereby increasing the growth of the North America stevia market.
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The application of Stevia in plant-based and functional foods is increasing, fueled by the need for healthier options. B2B purchasers prefer high-purity stevia extracts for protein bars, dairy alternatives, and nutritional drinks to reduce sugar without sacrificing taste, texture, or product appeal.
Compound Annual Growth Rate
Value in USD Million
10.6%
2025-2034
North America Stevia Market Outlook
*this image is indicative*
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North America Stevia Market Growth
The North American market for stevia is growing strongly, led by growing consumer demand for health-focused alternatives and technological improvements in stevia extraction.
A major driver is the growing health awareness and sugar reduction trend. Consumers are actively looking for natural, low-calorie alternatives to sugar because of obesity, diabetes, and general well-being concerns. Government regulation, including sugar taxes and nutrition labeling rules, also encourage brands to reformulate. Businesses can tap into this trend by increasing product offerings with stevia-based equivalents and promoting products with straightforward, health-oriented copy. Partnerships with health-related organizations and experts can also help establish credibility and consumer confidence, thereby boosting the North America stevia demand.
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Another significant driver is advancements in stevia extraction and production. New methods, including bioconversion and enzymatic processing, have greatly enhanced the flavor profile of stevia by eliminating bitterness and aftertaste. This enables food manufacturers to better replicate sugar-like sweetness, allowing stevia to gain wider popularity among mainstream consumers. Firms can invest in research and development to further tailor their formulations with improved taste and solubility. Also, collaborations with suppliers of ingredients and technology companies will enable brands to access high-quality stevia extracts, maximizing the quality of product offerings across all food and beverages applications. By leveraging such drivers, firms can enhance their market presence and fuel consumer uptake.
Key Trends and Recent Developments
The demand for stevia in North America for its uses in beverages, bakery, and retail is driven by reformulation, affordability, regulatory approvals, and consumer demand for sugar reduction, thus shaping the North America stevia market dynamics and trends.
Expansion in Carbonated and Functional Beverages
Stevia is used more and more in energy drinks, sodas, and functional drinks as companies move towards natural alternatives for sugar. Large beverage firms are reformulating drinks using stevia to satisfy consumer requirements for low-calorie, naturally sweetened beverages with no degradation in taste, fueling market expansion in North America, thus pushing the growth of the North America stevia market.
Rising Demand for Stevia-Infused Bakery and Dairy Products
The dairy and bakery industries are using stevia in foods such as yogurts, ice cream, and baked products to provide sugar-free or low-sugar alternatives. Since consumers are demanding healthier indulgence, food makers are experimenting with stevia blends to preserve texture, taste, and stability in heat-sensitive products.
Private Label and Retail Growth
Retailers and private-label brands are launching stevia-based product lines at affordable prices, providing budget-friendly alternatives to high-end brands. Supermarkets and online stores market their own stevia-based sweeteners, drinks, and snacks, increasing the availability of stevia for price-sensitive consumers, thereby helping to create new trends in the North America stevia market.
Regulatory Approvals and Labeling Advancements
Regulatory authorities such as the FDA continue to approve high-tech stevia extracts, further bolstering market legitimacy. Improved labeling standards, including front-of-pack claims of sugar reduction, enhance consumer trust. Such developments propel rising adoption across food and beverage sectors, further cementing stevia as a favored natural sweetener.
North America Stevia Market Trends
One of the most important trends in the market is the growth of clean-label and plant-based products. Consumers are looking more and more for natural, non-GMO, and sustainably sourced sweeteners, leading food and beverage manufacturers to substitute artificial sugars with stevia. Brands highlight transparency in ingredient sourcing, further driving stevia's demand in health-oriented segments, and shaping new trends in the North America stevia market.
Another trend that is gaining traction is the advancements in technology in bioconversion and fermentation to refine stevia taste and cost effectiveness. Firms such as ADM and Cargill are capitalizing on enzymatic processing in order to lift the sweetness characteristics and decrease the bitterness, offering stevia in a more consumable form to be accepted widely. The breakthrough enables producers to create high-purity Reb D and Reb M extracts in mass quantities to cover the demand for sugar reduction with no compromise in taste or prices.
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North America Stevia Industry Segmentation
The EMR’s report titled “North America Stevia Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Extract Type
- Leaf
- Powder
- Liquid
Market Breakup by Application
- Food and Beverages
- Oral Care
- Pharmaceuticals
- Tabletop Sweetener
- Others
Market Breakup by Country
- United States of America
- Canada
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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
North America Stevia Market Share
In North America, leaf, powder, and liquid stevia extracts are increasing in popularity as they are flexible in many food and beverage applications. According to the North America stevia industry analysis, leaf stevia, being the least processed, is appealing to health-focused consumers who desire natural sweeteners with little refinement. It finds widespread application in teas and homemade preparations. Powdered stevia is the most widely accepted, providing ease of use, longer shelf life, and accurate formulation for packaged foods, baked foods, and tabletop sweeteners.
As per the North America stevia market analysis, powdered extracts are the preferred choice of food manufacturers because of their consistency and affordability. Liquid stevia is increasingly becoming popular, especially in the beverage sector, because it's easy to mix, more soluble, and has a clean taste profile. Consumers prefer liquid stevia for sweetening coffee, smoothies, and flavored waters. Demand for sugar reduction, combined with advances in stevia extraction and formulation, is compelling the market growth of these three extract types in North America.
Competitive Landscape
Key North America stevia market players, such as Cargill, ADM, GLG Life Tech, and Nascent Health Sciences, seek to increase scalability with innovation, strategic alliances, and increased product offerings. They are committed to creating high-purity, improved-tasting stevia extracts through the utilization of fermentation and bioconversion technologies to reduce costs. Spending on R&D, regulatory clearances, and sustainable sourcing reinforces their position in the market. Partnerships with food and beverage manufacturers fuel broader adoption, with supply chain optimization providing quality consistency and competitive pricing in North America.
Nascent Health Sciences LLC
Nascent Health Sciences LLC, which was formed in 2011 and is headquartered in New York, has high-purity stevia extracts in its SoPure brand targeting the North American market.
GLG Life Tech Corporation
GLG Life Tech Corporation, founded in 1999 with its head office in Vancouver, Canada, sells various stevia and monk fruit extracts. They collaborated with Archer Daniels Midland Company in 2016 to distribute such natural sweeteners all over the world.
Cargill Inc.
Cargill Inc., founded in 1865 in Minnetonka, Minnesota, manufactures stevia-derived sweeteners with the brand name Truvia and distributes to North American consumers who look for substitutes for sugar.
Archer Daniels Midland Company
Archer Daniels Midland Company, which was founded in 1902 and is located in Chicago, Illinois, has a partnership with GLG Life Tech Corporation in providing low-calorie stevia and monk fruit sweeteners to the North American market.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the North America stevia market report include Ingredion Incorporated, among others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the North America stevia market reached an approximate value of USD 266.98 Million.
The market is assessed to grow at a CAGR of 10.60% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 731.19 Million by 2034.
The major drivers of the market include rising disposable incomes, increasing population, rising health awareness, and the increased demand for low-calorie food and beverages.
The increasing innovations and the sugary beverage tax imposed in various United States cities are likely to be the key trends in the market.
The United States of America and Canada are the major regions in the market.
The leading extract types of the product in the market are leaf, powder, and liquid.
The major application segments of the market are food and beverages, oral care, pharmaceuticals, and tabletop sweetener, among others.
The leading players in the market are Nascent Health Sciences LLC (SoPure), GLG Life Tech Corporation, Cargill Inc., Archer Daniels Midland Company, and Ingredion Incorporated, among others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Extract Type |
|
| Breakup by Application |
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| Breakup by Country |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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