North America Sports Nutrition Market Report and Forecast 2025-2034

North America Sports Nutrition Market Size

The North America sports nutrition market reached around USD 20.33 billion in 2024. The market is projected to grow at a CAGR of 9.2% between 2025 and 2034, reaching almost USD 44.78 billion by 2034.

North America Sports Nutrition Market Outlook

• Mild tasting and naturally formulated energy drinks are expected to witness a surge in demand in the forecast period.

• Millennials and Gen Z constitute the largest consumer group purchasing protein and recovery products.

• The demand for non-protein products is expected to remain stable among active consumers.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

North America Sports Nutrition Market Growth

The United States Department of Health and Human Services advises adults to perform muscle strengthening and aerobic exercises of moderate intensity. The Western region of the USA is the most physically active (28.5%), which is expected to drive the demand for strength, energy, and recovery sports products.

The increasing preference for pre-workout, post-workout, and intra-workout products among fitness enthusiasts is expected to drive the demand for protein shakes and powders across the USA. The incorporation of clinically backed ingredients such as CapsiAtra® dihydrocapsiate, into protein supplements is expected to attract the attention of consumers targeting weight loss. Weight loss is expected to remain the topmost priority for many consumers in the USA.

Ingredients which provide numerous health, wellness, and performance benefits, including probiotics and collagen, are expected to become increasingly popular in sports nutrition products. An increasing number of consumers in North America are seeking products which align with their broader health goals, such as promoting better gut/joint health and enhancing mental well-being. This is prompting major sports nutrition companies to combine a wide variety of phospholipids found in milk with proteins to manufacture healthy beverages and nutrition supplements.

North America Sports Nutrition Industry Segmentation

North America Sports Nutrition Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Sports Food

• Sports Drinks

• Sports Supplements
  • Protein Supplements
  • Vitamins
  • Minerals
  • Amino Acids
  • Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Speciality Stores

• Online

• Others

Market Breakup by Country

• United States of America

• Canada

North America Sports Nutrition Market Share

Based on distribution channel, the market can be segmented into supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others. Over the forecast period, online channels are expected to become popular among consumers, as they provide access to premium food products at reasonable prices and provide doorstep delivery of items.

Leading Companies in the North America Sports nutrition Market

The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.

• Glanbia PLC

• PepsiCo, Inc.

• Mondelez International, Inc.

• Abbott Laboratories Inc.

• GNC Holdings, LLC

• The Coca-Cola Company

• Iovate Health Sciences International Inc.

• Otsuka Holdings Co., Ltd.

• Herbalife Ltd.

• BPI SPORTS, LLC

• BioTech USA Limited Liability Company

• Others

In November 2023, Blender Bites Ltd. acquired Advanced Sports Nutrition Inc. to venture into the market for sports recovery products and diversify its streams of revenue.

Key Highlights of the Report