North America Sporting Goods Market Report and Forecast 2025-2034

North America Sporting Goods Market Size

The North America sporting goods market reached approximately USD 1.43 billion in 2024. The market is projected to grow at a CAGR of 8.6% between 2025 and 2034, reaching a value of around USD 3.00 billion by 2034.

North America Sporting Goods Market Outlook

The rising popularity of the health and fitness lifestyle, increased implementation of wearable technologies, and shift in customer preference towards eco-friendly sporting goods that can be recycled or are made from sustainable materials are some influential drivers aiding the growth of the North America sporting goods market. Moreover, the shift towards online shopping has encouraged several up-and-coming sports retailers to establish their online presence so they can reach a large number of customers in the country.

Several international brands are making efforts to establish their presence in the US market due to the high purchasing power of the customers there. For instance, Lotto, an Italian sports goods provider, established a partnership with Dick’s Sporting Goods for the distribution of its sports equipment, especially in the category of football and tennis shoes.

The North America sporting goods market is segmented by product type, distribution channel, and country, each showing distinct growth rates and rankings.

One of the Prominent North America Sporting Goods Market Trends is Advancements in Footwear Technology

• In the product type-wise segment of the market, footwear leads with a CAGR of 9.6%. This growth is driven by the increasing focus on fitness and active lifestyles, coupled with advancements in footwear technology that enhance performance and comfort. Consumers are seeking specialized footwear for various sports and fitness activities, which drives innovation and demand. 

• As per the North America sporting goods market industry analysis, apparel follows closely with a CAGR of 9.0%, supported by the rising trend of athleisure, where sportswear is worn as everyday casual attire. The integration of fashion and functionality in sports apparel boosts its appeal among consumers. 

• Equipment, with a CAGR of 8.2%, also shows significant growth due to the expanding interest in a wide range of sports and the continuous introduction of new and improved sporting goods that enhance the user experience.

North America Sporting Goods Market Growth is Driven by The Rapid Growth of the E-commerce Sector

The online segment is expected to grow the fastest with a CAGR of 9.3%. The rapid growth of e-commerce is driven by the convenience of online shopping, broader product selection, competitive pricing, and the increasing penetration of smartphones and internet connectivity. Consumers prefer the ease of comparing products, reading reviews, and making purchases from the comfort of their homes through online shopping which can also increase the North America sporting goods market value.

The offline segment, with a CAGR of 7.5%, remains important due to the tangible shopping experience it offers. Physical stores allow consumers to try on products, get personalized advice, and make immediate purchases, which continues to attract a significant customer base.

As Per the North America Sporting Goods Market Regional Analysis, USA Accounts for a Major Market Share

Country-wise, the United States dominates the market with a CAGR of 9.5%. The U.S. market's robust growth is driven by a high level of sports participation, substantial consumer spending on sporting goods, and a strong culture of fitness and outdoor activities. The presence of major sporting goods manufacturers and retailers, coupled with continuous innovation and marketing efforts, further propels the North America sporting goods market demand growth.

Canada follows with a CAGR of 7.7%, supported by increasing sports participation rates, government initiatives promoting physical activity, and a growing emphasis on healthy lifestyles. The Canadian market benefits from a rising demand for quality sporting goods and the expansion of sports facilities and infrastructure.

Key Questions Answered in This Report:

• How has the North America sporting goods market performed historically, and what are the growth expectations for the future?

• What are the primary factors influencing demand and growth in the North America sporting goods market?

• What are the key segments within the North America sporting goods market, and how are they expected to evolve over the forecast period?

• What are the major challenges and opportunities facing stakeholders in the North America sporting goods market?

• Who are the key players in the North America sporting goods market, and what strategies are they employing to maintain a competitive edge?

• What are the regulatory and policy factors influencing the North America sporting goods market globally or regionally?

• How competitive is the North America sporting goods market according to Porter's five forces analysis, including factors like bargaining power of buyers and suppliers?

• What are the current trends shaping the North America sporting goods market landscape, and how are they expected to evolve in the future?

• How are technological advancements impacting the North America sporting goods market, and what role do innovation and R&D play in driving growth?

• What are the consumer preferences and buying behavior trends influencing the North America sporting goods market?

• How sustainable are current growth rates in the North America sporting goods market, and what factors could potentially disrupt these trends?

• What are the regional dynamics within the North America sporting goods market, and how do they contribute to overall market growth?

• What are the economic factors influencing the North America sporting goods market, such as GDP growth, inflation rates, and currency fluctuations?

• How are demographic shifts, such as aging populations or urbanization trends, affecting demand in the North America sporting goods market?

• What are the key strategic partnerships, mergers, and acquisitions shaping the competitive landscape of the North America sporting goods market?

• What are the regulatory and legal frameworks impacting the North America sporting goods market globally or in key regions?

• How are changing consumer lifestyles and preferences influencing product or service demand within the North America sporting goods market?

• What are the emerging market trends and niche opportunities within the North America sporting goods market that stakeholders should be aware of?

• How resilient is the North America sporting goods market to external shocks or disruptions, such as geopolitical tensions or natural disasters?

• What are the potential barriers to market entry and growth for new players in the North America sporting goods market?

Key Benefits for Stakeholders:

Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the North America sporting goods market spanning from 2018 to 2032.

The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the North America sporting goods industry.

Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the North America sporting goods market.

The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.

Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the North America sporting goods market landscape.

Key Highlights of the Report