North America Snacks Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

North America Snacks Market Growth

As per the market analysis, an average American has around 52 minutes for meal preparation in a day. Nearly one-third of all consumers spend less than 30 minutes preparing their meals. In recent years, this trend has led to a 35% increase in the use of different snacks for meal preparation. Over 50% of all American consumers use snacks in no-prep dinners for once weekly. This has fuelled the North America snacks market expansion.

In 2024, protein is expected to emerge as the most crucial nutritional attribute in snacking products, followed by energy and taste. Nearly 60% of American consumers seek energy-boosting snacks, (which includes 72% of millennials), while 74% prefer taste over energy boost given by the snack. This trend was most prominent among baby boomers (84%) and Gen X (75%).

One of the key trends in the North America snacks market is the shift towards consumption of new snacking combinations since consumers believe it to be an art form (80%) while 65% exhibit a higher appeal for such combinations. Nearly 82% of Gen Z and 83% of millennials are expected to adopt a “snack savants” mindset, along with 77% of city dwellers. Nearly 32% of consumers rely on social media platforms for discovering new snack combinations, while 55% of them rely on the ingredients available in their pantry to prepare different snacks. This is expected to favourably shape the North America snacks market outlook.

Key Trends and Developments

North America Snacks Market Trends

In 2023, an average American household spend around USD 165 weekly on grocery shopping. As per the market analysis, nearly 5.3% of a household’s disposable income is spent on preparing meals at home, while 5.9% of it is spent dining outside. Moreover, in 2023, the average order value for online grocery shopping was USD 112, which accounted for 6% of all transactions on online platforms in 2023. Though supermarkets remain a dominant channel among North American consumers, online stores are expected to gain a larger North America snacks market share.

North America Snacks Industry Segmentation

North America Snacks Market Share

Based on region, the market is segmented into the United States and Canada. Canada is projected to dominate the market, currently representing 9.3% of the overall market share. Over the forecast period, the United States is expected to grow at a CAGR of 3.3% because of the increasing demand for functional baked and frozen snacks.

Leading Companies in the North America Snacks Market

Kellanova

Kellanova was founded in 1906 and is headquartered in Illinois, United States. It is engaged in manufacturing a wide range of snacks, including noodles, and cereals, among others.

Mondelez International Inc.

Mondelez International Inc. was founded in 2012 and is headquartered in the Illinois, United States. It is the...

General Mills, Inc.

General Mills, Inc. was founded in 1928 and is headquartered in Minnesota, United States. It is a public limit...

Conagra Brands, Inc.

Conagra Brands, Inc. was founded in 1919 and is headquartered in Chicago, United States. It is renowned for it...

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other major market players are Pepsico, Inc., Nestle S.A., Grupo Bimbo S.A.B. de C.V., The J.M. Smucker Company, Tyson Foods, Inc., and Mars Incorporated, Inc., among others.