North America Shampoo Market Report and Forecast 2025-2034

North America Shampoo Market Size

The North America shampoo market was valued at USD 5.99 billion in 2024. The market is further projected to grow at a CAGR of 4.3% between 2025 and 2034, reaching a value of USD 8.73 billion by 2034.

Key Takeaways

• As per industry reports, market is dominated by major players such as L'Oréal SA, The Procter & Gamble Company, Kao Corporation, Unilever PLC, and The Estee Lauder Companies Inc.

• The North America shampoo market growth can be ascribed to the rising popularity of natural and organic shampoos, as consumers become more conscious of ingredients and packaging.

• The market is also influenced by the integration of technology, such as smart packaging and augmented reality, and the shift towards eco-consciousness, driving the development of sustainable packaging materials and refillable options.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

The increasing consumer preference for eco-friendly and plastic-free products has led to a surge in demand for shampoo bars in North America. Companies like HiBar are eliminating millions of plastic bottles by selling plastic-free shampoo bars. Additionally, the increasing number of millennials experiencing hair loss due to changing lifestyle patterns and stress levels among working-class women is driving demand for hair loss treatment shampoos, thereby propelling the North America shampoo market growth. Growing consumer awareness about hair loss treatment products via social media, magazines, and TV advertisements is leading to a significant increase in the use of these products.

The continuous efforts of supermarket companies to maintain visually appealing merchandise and the increasing adoption of online shopping for cosmetic products are driving the growth of the online segment in the shampoo market. Leading companies like L’Oréal S.A. have reported significant growth in their annual e-commerce sales revenues, indicating a shift in consumer behaviour towards online shopping for hair care products.

Medicated shampoos dominate the North America shampoo market share as they are formulated to provide relief from scalp conditions and promote scalp health, making them a popular choice for individuals with specific dermatological needs. Neutrogena T/Gel Therapeutic shampoo is formulated with coal tar, which helps to control scalp itching, flaking, and scaling associated with dandruff, psoriasis, and seborrheic dermatitis.

Non-medicated shampoos in North America encompass a wide range of products designed for general hair cleansing and maintenance. These shampoos focus on providing effective cleaning, conditioning, and nourishment. Schwarzkopf Gliss Hair Repair shampoo is designed to repair and protect hair from damage caused by heat styling, colouring, and environmental factors. It is a popular choice in North America for its ability to restore hair health and shine.

Market Segmentation

North America Shampoo Industry Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Medicated

• Non-medicated

Market Breakup by Price Category

• Mass

• Premium 

Market Breakup by End User

• Men

• Women 

• Kids

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Drug Stores and Pharmacies   

• Online

• Others

Market Breakup by Country

• United States of America

• Canada

Competitive Landscape

Market players operating in this market are emphasising sustainability, eco-consciousness, innovation, and meeting consumer demands for specialised hair care formulations.

• L'Oréal SA 

• Unilever Plc 

• Johnson & Johnson Limited 

• Procter and Gamble Company 

• Colgate-Palmolive Company 

• Church & Dwight Co. Inc. 

• Kao Corporation 

• HRB Brands, LLC 

• Wella Operations US LLC 

• John Paul Mitchell Systems

• Others

Key Highlights of the Report