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Report Overview

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

North America Sanitary Ware Market Outlook

The North America sanitary ware market size was valued at USD 3.31 billion in 2024. The market is further projected to grow at a CAGR of 6.0% between 2025 and 2034, reaching a value of USD 5.30 billion by 2034.

Key Takeaways

  • In the United States of America, sanitary ware is certified by the ASTM standards to withstand heavy loads.
  • As per industry reports, in July 2023, construction spending expanded by 5.5% on a year-on-year basis in the United States of America.
  • Higher immigration is driving the population growth in Canada pushing the demand for housing and providing an opportunity to the sanitary ware market.

According to the North America sanitary ware market analysis, the market is driven by the expanding construction sector and significant growth in real estate. High immigration levels in Canada are also crucial contributors to housing demand. For instance, the Canadian government in 2023 set new immigration targets for the next three years which includes around 500,000 new permanent residents annually until 2026. Such high immigration levels are expected to push the demand for housing.

As per the North America sanitary ware market report, modern sanitary ware is crucial to increase the aesthetics of buildings. By keeping up with the latest trends in the market, architects can design spaces that are functional, modern, and stylish. Prominent trends in the sanitaryware market include the demand for sleek and modern designs, eco-friendly options, timeless classics, and innovative materials. Consumers are also increasingly demanding smart sanitary ware, that can be controlled by a smartphone or voice commands, sensor-operated toilets that reduce water usage, and sanitary ware that can be easily cleaned and maintained.

To evaluate the environmental impact of sanitary ware production, companies in the United States are using a Cradle-to-Grave approach. Under this approach, sanitary ware is analysed in all stages, including raw materials extraction, manufacturing, installation, and disposal. The results of the analysis help companies to create a sustainable supply chain.

North America Sanitary Ware Market

Market Segmentation

North America Sanitary Ware Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments.

Market Breakup by Type

  • Wash Basins
  • Cisterns
  • Toilet Sinks and Water Closet
  • Others

Market Breakup by Material

  • Ceramic
  • Plastic
  • Others

Market Breakup by Application

  • Kitchen
  • Washroom
  • Others

Market Breakup by End Use

  • Residential
  • Commercial

Market Breakup by Distribution Channel

  • Offline
  • Online

Market Breakup by Country

  • United States of America
  • Canada

Competitive Landscape

The key players in the sanitary ware market in North America are producing high-quality sanitary ware products that can be easily maintained.

  • LIXIL Corporation
  • TOTO, LTD.
  • Kohler Co.
  • Roca Sanitario S.A.U.
  • MAAX Bath Inc.
  • Villeroy & Boch AG
  • Geberit AG
  • Delta Faucet Company
  • Duravit AG
  • Mansfield Plumbing
  • Others

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Material
  • Application
  • End Use
  • Distribution Channel
  • Region
Breakup by Type
  • Wash Basins
  • Cisterns
  • Toilet Sinks and Water Closet
  • Others
Breakup by Material
  • Ceramic
  • Plastic
  • Others
Breakup by Application
  • Kitchen
  • Washroom
  • Others
Breakup by End Use
  • Residential
  • Commercial
Breakup by Distribution Channel
  • Offline
  • Online
Breakup by Region
  • United States of America
  • Canada
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • LIXIL Corporation
  • TOTO, LTD.
  • Kohler Co.
  • Roca Sanitario S.A.U.
  • MAAX Bath Inc.
  • Villeroy & Boch AG
  • Geberit AG
  • Delta Faucet Company
  • Duravit AG
  • Mansfield Plumbing
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the sanitary ware market reached an approximate value of USD 3.31 billion.

The market is expected to grow at a CAGR of 6.0% between 2025 and 2034.

The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach USD 5.30 billion by 2034.

Sanitary ware refers to sanitary appliances found in toilets, bathrooms, and kitchens. It refers to products that work with pipes and are fixed by a plumber, such as toilet and kitchen sinks, washbasins, urinals, cisterns, and pedestals.

Sanitary ware consists of clays having low amounts of iron oxide. It is traditionally produced from raw materials such as quartz, feldspar, and clay.

The major drivers of the market include expanding residential and commercial construction, the need to maintain hygiene, and the production of sanitary ware with a modern design.

Key trends aiding market expansion include extensive research and development to produce sanitary ware with innovative materials, demand for smart sanitary ware, and rising demand for homes.

Major countries in the market are the United States of America and Canada.

The materials for sanitary ware are plastic, ceramic, and others.

Key players in the market are LIXIL Corporation, TOTO, LTD., Kohler Co., Roca Sanitario S.A.U., MAAX Bath Inc., Villeroy & Boch AG, Geberit AG, Delta Faucet Company, Duravit AG, Mansfield Plumbing, and others.

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30 North Gould Street, Sheridan, WY 82801

+1-415-325-5166

63 Fiona Drive, Tamworth, NSW

+61-448-061-727

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63-287-899-028, +63-967-048-3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124