The North America rheology modifiers market size reached approximately USD 2.95 Billion in 2025. The market is estimated to grow at a CAGR of 3.40% in the forecast period of 2026-2035, reaching a value of around USD 4.12 Billion by 2035.
Base Year
Historical Period
Forecast Period
The robust growth of sectors like pharmaceuticals, food, ceramics, and cosmetics and personal care, are surging rheology modifier demand.
Key players are developing natural and biodegradable rheology modifiers amid the rising trend of clean beauty.
The cosmetics sector in the US and Canada is flourishing, with the latter generating USD 1.24 billion in revenue.
Compound Annual Growth Rate
3.4%
Value in USD Billion
2026-2035
*this image is indicative*
Rheology modifiers are substances that can primarily alter the viscosity of products such as paints, coatings, and lubricants, among others, in a desired manner. They are utilised in nearly every industry vertical to improve the physical and chemical properties as well as the stability of the product.
The growing demand for eco-friendly rheology modifiers, which do not contribute to environmental pollution, is one of the crucial trends aiding the North America rheology modifiers market growth. This primarily includes bio-based rheology modifiers such as cold processable rheology modifiers, which are derived from the Konjac plant, are biodegradable, and offer a skin-friendly formulation for gels, serums, and peel-off cosmetic products.
Increasing use of rheology modifiers in pharmaceuticals, rising paint and coating demand, growing preference for natural rheology modifiers, and surging investments in R&D activities are positively impacting the North America rheology modifiers market growth
Rheology modifiers such as hydrogels are used in pharmaceuticals to regulate the amount of active ingredient that is released during the drug delivery.
With the rising demand for paints and coatings amid surging construction activities, the use of rheology modifiers as thickeners is rising.
Key players are increasingly launching sustainable rheology modifiers that are natural and biodegradable amid rising environmental consciousness.
Increasing research and development (R&D) activities by key players aimed at driving innovations in rheology modifiers and formulating natural rheology modifiers are aiding the market.
The rising deployment of innovative products such as hydrophobically modified rheology modifiers in the paints and coating sector, which maximise the levelling and smoothness of the paint and increase its opacity, contributes to the North America rheology modifiers market demand.
With the increasing demand for natural and environmentally friendly materials in sectors like beauty and personal care and detergents, among others, key players are developing sustainable rheology modifiers that offer biodegradable benefits. Technological advancements and innovations aimed at developing biodegradable rheology modifiers from natural materials are anticipated to propel the market expansion in the coming years.
“North America Rheology Modifiers Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Classification by Type
Market Breakup by Form
Market Bifurcation by Formulation
Market Division by Functionality
Market Segmentation by Application
Market Breakup by Region
Organic rheology modifiers are increasingly preferred amid the rising demand for sustainable products
Organic rheology modifiers are expected to gain a significant portion of the North America rheology modifiers market share in the foreseeable future, due to the rising environmental consciousness among consumers, which boosts the demand for green products. Castor oil derivative is one of the most commonly used organic modifiers, which offer superior sheer thinning and sag resistance properties.
Polyamides are another group of commonly used modifiers that maintain high viscosity for a long period of time in adhesives, paints, and coatings. Besides, inorganic rheology modifiers, based on fumed silica and clay, are thixotropic and boast high yield values and excellent stability. They are widely used as secondary thickeners to improve anti-spattering, anti-sag, and anti-settling properties in secondary thickeners.
The demand for rheology modifiers is significantly rising amid the flourishing paints and coatings as well as cosmetics and personal care sectors.
As per the North America rheology modifiers market analysis, the paints and coatings sector accounts for a healthy market share, due to the high utilisation of rheology modifiers for preventing the dripping of paint from a paintbrush and rollers. These modifiers also improve the shelf life of paints, ease the application, and enhance the thickening properties of the paints and coatings.
The cosmetics and personal care sector is anticipated to witness sizeable growth in the forecast period, owing to the rising usage of rheology modifiers for enhancing the overall properties and aesthetics of skincare products.
Meanwhile, in the forecast period, the North America rheology modifiers market demand is expected to rise due to the surging demand for adhesives and sealants. Rheology modifiers play an important role in ensuring optimal thickness, viscosity, shelf life, adhesion, and overall quality of adhesives and sealants.
Some of the major players included in the North America rheology modifiers market report are incorporating sustainable materials into their product portfolio
The Dow Chemical Company, founded in 1897, is a materials science corporation, based in Michigan, the United States. Its product portfolio includes additives, adhesives and sealants, optical materials, and speciality polymers, among others.
BASF SE, established in 1865 and headquartered in Ludwigshafen, Germany, is a global leader in chemical production. The company offers its products and services in the sectors of agriculture, automotive, chemicals, construction, and furniture and wood, among others.
Arkema S.A. is a speciality materials manufacturer, incorporated in 2004 and based in Colombes, France. Some of its well-known products include acrylics, coating resins, fluorochemicals, and fluoropolymers, among others.
Clariant AG is a prominent speciality chemicals company, headquartered in Muttenz, Switzerland. Its business units, including Catalysts, Care Chemicals, and Adsorbents and Additives, are aimed at contributing to sustainability in various industries.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other North America rheology modifiers market players include Cargill, Incorporated, Evonik Industries AG, Ashland Inc., Eastman Chemical Co., PPG Industries, Inc., and Berkshire Hathaway Inc. (The Lubrizol Corporation), among others.
The demand for rheology modifiers in the United States is significantly growing due to the robust growth of end-use sectors like personal care and beauty, paints and coatings, and detergents and soaps, among others. Formulators in the country are also using rheology modifiers to develop new products that can meet the diverse needs of customers.
Meanwhile, the expanding distribution channels in countries like Canada are further aiding the overall North America rheology modifiers market growth. The rapid growth of the personal care and beauty sector in the country is also driving the demand for rheology modifiers with enhanced sensory attributes and stability.
Upto 15% Off
USD
$2499 $2249
$3999 $3599
$4999 $4249
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
In 2025, the market reached an approximate value of USD 2.95 Billion.
The market is estimated to grow at a CAGR of 3.40% between 2026 and 2035.
The market is estimated to witness a healthy growth during 2026-2035 to reach around USD 4.12 Billion by 2035.
The major market drivers are rising research and development activities by key players and the launch of sustainable rheology modifiers that offer luxurious formulations for skin care products.
The key trends aiding the market expansion include growing demand for eco-friendly rheology modifiers and the rising deployment of innovative products such as hydrophobically modified rheology modifiers in the paints and coating sector.
The major regions in the market are the United States of America and Canada.
Adhesives and sealants, paints and coatings, cosmetics and personal care, pharmaceuticals, and oil and gas, among others, are the different applications of rheology modifiers.
The major players in the market are The Dow Chemical Company, BASF SE, Arkema S.A., Cargill, Incorporated, Clariant AG, Evonik Industries AG, Ashland Inc., Eastman Chemical Co., PPG Industries, Inc., and Berkshire Hathaway Inc. (The Lubrizol Corporation), among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Form |
|
| Breakup by Formulation |
|
| Breakup by Functionality |
|
| Breakup by Application |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share