North America Protein Bar Market Report and Forecast 2024-2032

North America Protein Bar Market Outlook

The North America protein bar market size reached USD 1.9 billion in 2023. The market is expected to grow at a CAGR of 6.10% between 2024 and 2032, reaching almost USD 3.25 billion by 2032.

Key Takeaways:

• In 2023, approximately 64.19 million individuals in the United States were enrolled in gym or health club memberships, marking a significant figure in the country's fitness landscape. This surge reflects a growing consciousness toward maintaining good health among consumers, leading to a preference for low-fat and oil-free products. This trend has notably redirected consumer interest toward the protein bar market in North America.

• The United States boasts the highest number of gym memberships globally, with an estimated 64.19 million individuals enrolled. Over the period spanning from 2000 to 2019, gym memberships in the U.S. nearly doubled, increasing from 32.8 million to 64.2 million.

• The industry of gym, health, and fitness clubs in the United States provides employment opportunities for an estimated 823,652 individuals. California stands out as the state with the most health and fitness gyms in the country, totalling 5,123 establishments.

• As of 2022, the United States houses a total of 106,132 fitness businesses, reflecting a slight increase from the previous year's count of 103,626.

The surge in protein bar consumption is primarily driven by heightened consumer awareness of health benefits. Offering substantial protein content (10-20 grams), vitamin B, and 150-200 calories, protein bars are favoured by fitness enthusiasts across North America. The United States leads in consumption, with a burgeoning gym membership of 64.19 million in 2023, spurred by a trend towards exercise and outdoor activities for maintaining good health. In Canada, protein bars are increasingly viewed as convenient meal replacements, driving market growth. Producers are diversifying offerings with varied price ranges and innovative flavours to attract consumers in the North America protein bar market.

Consumer preference is shifting towards wholesome and convenient snacking options like protein bars, driven by increased health consciousness. Recognising the benefits of protein bars in tissue building, weight management, and overall nutrition, consumers are gravitating towards these products. Moreover, the fitness industry's promotion of protein bars as meal replacements further fuels demand. The uncertain global climate has intensified interest in nutritional supplements, leading consumers to prioritise health and wellness through healthier eating habits.

As demand grows, manufacturers are innovating with new flavours and formats to cater to diverse tastes and dietary preferences. This includes introducing flavours like salted caramel and chocolate chip cookie dough and incorporating additional nutrients like fibre and vitamins. Plant-based protein bars are also gaining popularity among vegan consumers, aligning with rising demand for plant-based products driven by environmental and health concerns.

Market players are investing heavily in research and development to expand product lines and enhance market presence. Strategic initiatives such as new product launches, partnerships, and mergers are undertaken to capitalize on the expanding market. As competition intensifies, cost-effective offerings are crucial for market expansion and survival in this dynamic landscape while driving the North America protein bar market development.

Market Segmentation

North America Protein Bar Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Nature

• Organic

• Conventional

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Online Stores

• Others

Market Breakup by Country

• United States of America

• Canada

Competitive Landscape

Key players are introducing various types or protein bars while also undertaking acquisition activities to stay ahead in the competition.

• Nestlé S.A.

• Kellogg Co. 

• PepsiCo, Inc. 

• General Mills Inc.

• Mondelez Global Direct Inc.

• Abbott Laboratories Co. 

• WorldPantry.com LLC

• KIND LLC 

• Caveman Foods LLC 

• Lotus Bakeries NV 

• Others

Key Highlights of the Report