North America Printed Signage Market Report and Forecast 2024-2032

North America Printed Signage Market Outlook

The North America printed signage market size reached USD 11.43 billion in 2023. The market is expected to grow at a CAGR of 1.65% between 2024 and 2032, reaching almost USD 13.08 billion by 2032.                                          

Key Takeaways

• According to the National Health Expenditure Account (NHEA), healthcare spending in the U.S. rose 4.1% in 2022, reaching $4.5 trillion.

• Statistics Canada reported a 0.3% rise in Canada's registered road motor vehicles in 2022, totalling 26.3 million, bolstering the transportation sector.

• According to the Transportation Satellite Accounts (TSAs) from the Bureau of Transportation Statistics (BTS), the transportation sector added $1.3 trillion (5.6%) to the U.S. economy in 2021.

Based on the end use, healthcare boosts the North America printed signage market growth for educational purposes such as advocating for healthy behaviours, describing medical procedures, or presenting new services

In healthcare facilities, printed signage is crucial in guiding, delivering health messages, reminding of appointments, educating on procedures/services, ensuring compliance, projecting professionalism, promoting services, and building brand recognition, ultimately improving patient trust and experience.

Printed signage in entertainment and advertising ensures high exposure, economic benefits, focused marketing, brand strengthening, adaptability, urging action, and versatile positioning, enhancing audience involvement and brand acknowledgement.

As stated by the National Health Expenditure Account (NHEA), healthcare expenditure in the United States increased by 4.1 per cent in 2022, totalling USD 4.5 trillion, equivalent to USD 13,493 per individual. This constituted 17.3 per cent of the country's Gross Domestic Product.

The United States leads in the North America printed signage market share, driven by transportation and logistics, as transportation companies use signage on vehicles, terminals, and cargo to promote logos, slogans, and brands, thus enhancing recognition.

The Bureau of Transportation Statistics (BTS) Transportation Satellite Accounts (TSAs) indicated that transportation contributed $1.3 trillion (5.6%) to the U.S. economy in 2021.

According to Statistics Canada, the total count of registered road motor vehicles in Canada reached 26.3 million in 2022, marking a slight 0.3% increase from the previous year.

Market Segmentation

North America Printed Signage Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Banners

• Backlit Displays

• Pop Displays

• Billboards

• Others

Market Breakup by Application

• Indoor

• Outdoor

Market Breakup by End Use

• Entertainment and Advertisement

• Transportation and Logistics

• Healthcare

• BFSI

• Retail

• Others

Market Breakup by Country

• United States of America

• Canada

The industry participants offer solutions for labelling and packaging materials, manufacturing pressure-sensitive materials, tags, labels, tickets, and other converted items.

The North America printed signage market key players are Avery Dennison Corporation, Chandler Signs, LLC, Sign Solutions USA, James Printing & Signs, Design Communications Ltd., Signs Express, XpressMyself.com LLC (SmartSign), OUTFRONT Media Inc., Southwest Signs and Graphics, and Thryv, Inc. among others.

Key Highlights of the Report

North America Printed Signage Market Report Snapshots

North America Printed Signage Market Size