North America Print Label Market Report and Forecast 2024-2032

North America Print Label Market Outlook

The North America print label market size reached USD 9.46 billion in 2023. The market is expected to grow at a CAGR of 3.40% between 2024 and 2032, reaching almost USD 12.82 billion by 2032.

Key Takeaways:

• The US Food and Drug Administration (FDA) introduced a new temporary policy aimed at providing flexibility to food manufacturers and restaurants, particularly those with products intended for food service rather than retail sale.

• The retail food and beverage sector in the United States has witnessed significant growth, with annual sales reaching USD 880 billion in 2021, up from USD 687.4 billion in 2015. This uptick in sales is expected to drive demand for print labelling in the US.

• Globally, North America accounted for 18% of total label printing in 2021, while Europe and Asia represented 25% and 45%, respectively, reflecting the region's substantial presence in the global label market.

The convergence of digital technology with traditional label printing methods is expected to revolutionise both small and large-scale industries, bolstering overall market dynamics. Advancements in digital print technology, such as UV inkjet and water-based inkjet, are driving significant advancements in the print label market, offering cost-effective solutions and professional-grade printing capabilities. Key industries like food, beverage, consumer goods, and pharmaceuticals are witnessing a surge in demand for digital printing technology, attributed to factors like increased order quantities, reduced inventory, shorter lead times, and lower costs. Strategic partnerships and continuous innovation efforts by companies are further propelling the North America print label market growth.

In the United States, European players are increasingly eyeing the country's labels market, particularly in the food and beverage segments, driven by the growth of private label beverage sales. The demand for smart labels, facilitating enhanced information dissemination for both consumers and manufacturers, is also on the rise. Initiatives like Raley's shelf guide program in California underscore this trend, emphasising transparency in product information.

Printed labels play a crucial role in product packaging, conveying essential information to consumers and distinguishing brands in a competitive market landscape. Regulatory compliance regarding product information dissemination is imperative, covering aspects like usage directions and expiration dates. Rising consumer awareness about health and environmental concerns is expected to drive market growth, particularly in North America, where a shift towards healthier consumption habits is evident across industries.

In the food and beverage sector, innovations and premiumisation efforts are driving demand for print labels, with a growing emphasis on organic ingredients and health-conscious branding. Additionally, the pharmaceutical industry is increasingly relying on print labels to provide vital information to patients and ensure product traceability and authenticity throughout the supply chain. Rapid urbanisation, busy lifestyles, and the reliance on packaged goods further contribute to the growing demand for print labels across various sectors and aiding the North America print label market development.

Market Segmentation

North America Print Label Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Raw Materials

• Metal Labels

• Plastic/Polymer Labels

Market Breakup by Method

• Offset Lithography

• Gravure

• Flexography

• Screen

• Letterpress

• Electrophotography

• Inkjet

Market Breakup by Label Format

• Wet Glue Labels

• Pressure Sensitive Labels

• Linerless Labels

• Multi-Part Tracking Labels

• In-Mold Labels

• Sleeves

Market Breakup by End Use

• Food and Beverages

• Healthcare

• Personal Care

• Industrial

• Household Care

• Consumer Electronics

• Others

Market Breakup by Country

• United States

• Canada

Competitive Landscape

Companies are concentrating on producing sustainable and eco-friendly labels. Further, in order to improve their efficiency, productivity, and overall label quality, many companies are investing in the newest printing technologies, such as flexography and digital printing.

• Avery Dennison Corporation

• Taylor Corporation

• Techprint Inc.

• Multi-Color Corporation

• Tailored Label Products, Inc.

• Star Label Products

• Royal Label Co., Inc.

• Leland Company

• Discount Labels

• Others

Key Highlights of the Report