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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

North America Precision Agriculture Market Outlook

The North America precision agriculture market size was at about USD 4.52 billion in 2023. The precision agriculture industry is further expected to grow at a CAGR of 11.10% between 2024 and 2032 to reach a value of almost USD 11.64 billion by 2032.

North America Precision Agriculture Market

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The industry in North America is leading the global market due to the rising adoption of precision agriculture in various countries, such as the United States and Canada. Precision agriculture provides farmers with exact planting time, harvesting time, and crop rotation. It helps them to cut down on extra use of water, pesticides, fertilizers, and herbicides in the production process, consequently making it cost-effective for farmers.

The technologies further help farmers to be updated about the latest innovation in the industry; as a result, aiding the industry growth in the region. The growing awareness of sustainable agricultural activities for improving the productivity, the efficiency of the agricultural process, and food security are accelerating the industry growth.

Market Segmentation

Precision agriculture, variously known as satellite agriculture or site-specific crop management (SSCM), is one of the most popular innovations of modern farming. It is the concept which aims at increasing the production of food with the use of less agricultural inputs by determining precise variabilities within a field, alongside decreasing the total production cost.

North America Precision Agriculture Market By Application

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The North America precision agriculture market is divided on the basis of technology into:

  • GNSS/GPS Systems
  • GIS
  • Remote Sensing
  • Variable Rate Technology (VRT)
  • Others

On the basis of type, the industry is categorised into:

  • Automation and Control Systems
  • Sensing and Monitoring Devices
  • Farm Management Systems

On the basis of component, the industry is bifurcated into:

  • Hardware
  • Software

On the basis of application, the industry is divided into:

  • Mapping
  • Crop Scouting
  • Yield Monitoring
  • Soil Monitoring
  • Precision Irrigation
  • Others

The report also covers the regional markets of the technology like the United States and Canada.

North America Precision Agriculture Market By Region

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Market Analysis

The industry in North America is driven by the increasing adoption of smartphones and other intelligent mediums to remain informed about the latest technology or advancement in the agricultural sector. The increasing population and inflating disposable income are aiding the industry growth in the region. Furthermore, precision agriculture offers techniques that help farmers easily determine favourable weather conditions for the growth of the plant by the use of sensors, placed all around the region. These sensors are linked to digital applications and record rainfall, soil conditions in various areas; as a result, increasing farmer’s benefits, thus, accelerating the industry growth.

The industry is further aided by the ability of precision agriculture techniques to help envision production levels, sunlight intensity, soil moisture in real-time, leading to quick decision-making. The use of the technology further aids proper analysation of the production quality and provides customised treatment for the agricultural problems, thereby boosting the growth of the industry. The farmers are educated through these analyses about the processes to be used in the production process to enhance the quality of the final product, thereby propelling the industry growth.

Competitive Landscape

The report analyses the following key players in the North America precision agriculture market, covering their capacities, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers, acquisitions, and investments:

  • AGCO Corporation (NYSE: AGCO)
  • Deere & Company (NYSE: DE)
  • Raven Industries, Inc. (NASDAQ: RAVN)
  • Trimble Inc. (NASDAQ: TRMB)
  • AgJunction, Inc. 
  • Others

The EMR report covers the macro and micro aspects of the industry. The comprehensive EMR report provides an in-depth assessment of the industry based on Porter’s five forces model along with giving a SWOT analysis. It also provides an overview of the global market, covering the types, components, applications, and major regions of the industry.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Technology
  • Type
  • Component
  • Application
  • Region
Breakup by Technology
  • GNSS/GPS Systems
  • GIS
  • Remote Sensing
  • Variable Rate Technology (VRT)
  • Others
Breakup by Type
  • Automation and Control Systems
  • Sensing and Monitoring Devices
  • Farm Management Systems
Breakup by Component
  • Hardware
  • Software
Breakup by Application
  • Mapping
  • Crop Scouting
  • Yield Monitoring
  • Soil Monitoring
  • Precision Irrigation
  • Others
Breakup by Region
  • United States
  • Canada
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • AGCO Corporation (NYSE: AGCO)
  • Deere & Company (NYSE: DE)
  • Raven Industries, Inc. (NASDAQ: RAVN)
  • Trimble Inc. (NASDAQ: TRMB)
  • AgJunction, Inc. 
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the North America precision agriculture market reached a value of nearly USD 4.52 billion.

In the forecast period of 2024-2032, the market in North America is projected to grow at a CAGR of 11.10%.

By 2032, the market is estimated to attain a value of almost USD 11.64 billion by 2032.

The major drivers of the market are rising disposable incomes, increasing population, growing adoption of smartphones and other intelligent devices, and their ability to help envision production levels, sunlight intensity, and soil moisture in real-time.

The rising need to learn more about sustainable farming practices and growing innovations in precision agriculture are the major trends guiding the growth of the market.

The major regions in the North America market are the United States and Canada.

The leading technologies in the market are GNSS/GPS systems, GIS, remote sensing, and variable rate technology (VRT), among others.

Automation and control systems, sensing and monitoring devices, and farm management systems are the significant types of precision agriculture in North America.

The major components in the North America market for precision agriculture are hardware and software.

The leading applications are mapping, crop scouting, yield monitoring, soil monitoring, and precision irrigation, among others.

The major players in the  North America precision agriculture market are AGCO Corporation, Deere & Company, Raven Industries, Inc., Trimble Inc., and AgJunction, Inc., among others.

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+1-415-325-5166

63 Fiona Drive, Tamworth, NSW

+61-448-061-727

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63-287-899-028, +63-967-048-3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124