North America Pasta Market Report and Forecast 2024-2032

North America Pasta Market Size

The North America pasta market was valued at USD 6.33 billion in 2023. The market is further projected to grow at a CAGR of 4.3% between 2024 and 2032, reaching a value of USD 9.31 billion by 2032.

Key Takeaways

• As per industry reports, major players in the market are Barilla G. e R. Fratelli S.p.A, General Mills Inc., Borges International Group, S.L.U, F.lli De Cecco di Filippo S.p.A, and Kraft Heinz Company.

• The North America pasta market share is influenced by factors such as changing consumer lifestyles, increased adoption of convenience foods, and the growing popularity of Italian cuisine.

• In the United States, durum wheat is a significant crop known for its high protein content ranging from 12.0% to 15.0% (12% mb), yellow endosperm, and white bran. This type of wheat is the hardest to grow of all U.S. wheat classes and is particularly valued for its use in premium pasta products.

The demand for convenience food products, including pasta, has significantly increased in North America. This trend is driven by the growth in the working population and disposable income, prompting the introduction of new pasta recipes and ready-to-cook options to meet the needs of busy consumers looking for quick meal solutions. Companies like Barilla and Ronzoni offer ready-to-cook pasta products, including microwavable and boil-in-bag options, catering to the demand for convenient meal solutions.

Consumers in North America are increasingly health-conscious, leading to a shift towards healthier pasta options such as whole grain and gluten-free varieties. Manufacturers are responding to this trend by introducing new gluten-free products in various shapes and forms to cater to evolving consumer preferences. Companies like Banza and Jovial Foods offer gluten-free pasta products made from alternative ingredients such as chickpeas and brown rice.

As per North America pasta market analysis, durum wheat semolina pasta is the most popular choice due to its quality and texture. It is a staple in Italian cuisine and widely consumed across the region. Companies specialising in durum wheat semolina pasta include major pasta manufacturers like Barilla and De Cecco, known for their high-quality pasta products. The demand for durum wheat semolina pasta is driven by its superior quality, taste, and versatility in various pasta dishes. Consumers appreciate the firm texture and ability to hold sauces well.

Maize pasta, made from corn flour, is a gluten-free option that caters to consumers with dietary restrictions or preferences. Brands like Bionaturae and Jovial offer maize pasta varieties, providing gluten-free options for individuals with celiac disease or gluten sensitivity. The popularity of maize pasta is rising due to the increasing demand for gluten-free products, with consumers appreciating the diverse pasta options available to accommodate different dietary needs.

Market Segmentation

North America Pasta Industry Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Dried

• Chilled

• Canned

Market Breakup by Raw Material

• Durum Wheat Semolina

• Wheat

• Barley

• Maize

• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Online

• Others

Market Breakup by Region

• United States of America

• Canada

Competitive Landscape

Market players are focused on providing premium quality of pasta to stay ahead in the competition.

• Barilla G. e R. Fratelli S.p.A 

• General Mills Inc.

• Borges International Group, S.L.U 

• F.lli De Cecco di Filippo S.p.A 

• Kraft Heinz Company

• Armanino Foods of Distinction, Inc. 

• Philadelphia Macaroni Company 

• Winland Foods, Inc. 

• Italpasta Ltd. 

• 8th Avenue Food & Provisions (Ronzoni)

• La Molisana S.p.A 

• Others

Key Highlights of the Report