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Report Overview
The North America online gambling market size attained a value of USD 13.07 Billion in 2024. The market is expected to grow at a CAGR of 9.07% between 2025 and 2034, reaching almost USD 31.14 Billion by 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
-
According to 2022 data from Statistics Canada, around 64.5% of Canadians aged 15+ (about 18.9 million people) participated in gambling in 2018.
-
The American Gaming Association reports that by January 2024, sports betting is legally regulated in 38 US states, thus, fuelling the North America online gambling market growth.
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The Super Bowl is expected to become the most significant sports betting occasion ever witnessed in the history of the United States.
Compound Annual Growth Rate
Value in USD Billion
9.07%
2025-2034
North America Online Gambling Market Outlook
*this image is indicative*
The North America online gambling market comprises diverse digital platforms and services catering to gambling activities throughout the region. It encompasses a broad spectrum of online gambling types, including sports betting, casino games, poker, lotteries, and various other betting options, all accessible via digital platforms.
Licensed operators and platforms provide these online gambling services, enabling individuals to engage in remote gambling and betting using devices such as computers, smartphones, or other internet-enabled devices. The market reflects a rising inclination towards online gambling, driven by technological advancements like mobile apps, virtual reality, and blockchain, which enhance the overall gambling experience.
Based on Statistics Canada's 2022 statistics, approximately 64.5% of Canadians aged 15 or older, equivalent to 18.9 million individuals, engaged in gambling activities in 2018. This significant participation contributed to the North America online gambling market growth.
PREVALENCE OF GAMBLING BY HOUSEHOLD POPULATION AGE
Key Trends and Developments
The North America online gambling market is growing in technological progress, accessibility and convenience, legalisation and regulatory shifts and passion for sports.
Technological progress
The swift technological progress propels the North America online gambling market development, with advancements like mobile platforms, advanced software, and heightened security bolstering user experience. Integration of VR and AR creates immersive gaming, while blockchain ensures secure transactions, fostering trust and market expansion.
Accessibility and convenience
Online gambling platforms provide unmatched convenience, enabling users to enjoy a vast selection of games anytime, anywhere. This accessibility, made possible by widespread internet access and the prevalence of smart devices, has attracted a diverse clientele, driving market expansion.
Legalisation and regulatory shifts
Legalisation and regulation of online gambling drive market growth. Governments acknowledge economic benefits, including job creation and tax revenues, leading to legal amendments. Clear legal frameworks ensure safety and fairness, attracting participants and curbing illegal activities, fuelling expansion.
Passion for sports
Sports betting is immensely popular due to the widespread appeal of sports globally. Major events like the Super Bowl and FIFA tournaments attract both legal and illicit betting across the world, appealing to a wide range of gamblers.
North America Online Gambling Market Trends
As per the North America online gambling market report, the transition of players from traditional to digital gambling presents lucrative growth opportunities for online casino operators. Many seasoned players favour live casinos for their ability to monitor gameplay and offer real-time interaction with live dealers. Additionally, these platforms provide flexibility with 24/7 access.
Furthermore, online gaming platforms embrace secure online payment methods, enhancing consumer trust and fuelling market expansion. Many online sports betting firms employ strategic partnerships, including acquisitions or mergers, to sponsor teams and expand their reach as part of their marketing endeavours.
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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Market Segmentation
North America Online Gambling Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Game Type
- Sports Betting
- Casino
- Lottery
- Bingo
Market Breakup by Device
- Desktop and Laptops
- Mobile and Tablets
Market Breakup by Country
- United States of America
- Canada
Sports betting dominates the North America online gambling market, largely due to the widespread enthusiasm for sports
The segment's growth is powered by major sports events like the FIFA World Cup and the Olympics. Online platforms offer live betting, event coverage, and competitive odds, with features like live streaming and real-time analytics enhancing the betting experience amid regulatory shifts favouring legalisation.
Online casinos offer diverse games like slots, poker, blackjack, roulette, and baccarat, catering to both serious and casual players with a variety of options ranging from simple slots to strategic games like poker.
Based on device, the North America online gambling market share is led by mobiles and tablets
Mobile gambling is swiftly expanding and poised to exceed desktop usage in the online gambling market, propelled by smartphone and tablet prevalence, improved technology, and user-friendly interfaces.
Desktop platforms provide superior screen size and stable internet connectivity, enhancing immersion, particularly in intricate games such as poker and virtual casinos. Companies prioritise advanced graphics, reliable software, and extensive game selections to entice users.
Competitive Landscape
The North America online gambling market competitiveness is characterised by the technological advancements, ease of access, and regulatory changes.
888 Holdings
888 Holdings was established in 1997 as Virtual Holdings Limited, is a global gambling and sports betting corporation. It possesses renowned brands including 888casino, 888poker, 888sport, Mr Green, and William Hill.
MGM Resorts International
MGM Resorts International was established in 1986 and headquartered in the United States, is a worldwide hospitality enterprise. It manages both casino and non-casino resort ventures globally, with key business activities spanning gaming, hospitality, and entertainment.
Flutter Entertainment Plc
Flutter Entertainment Plc was founded in Ireland in 2016, previously known as Paddy Power Betfair plc, and operates as a global sports betting and gambling corporation. It engages in various activities such as on-course bookmaking, daily fantasy sports, broadcasting, editorial services, sportsbooks, exchanges, and business-to-business services.
Caesars Entertainment Inc.
Caesars Entertainment Inc. was established in 1973 and is headquartered in the United States and operates a network of resorts. The company provides various gaming amenities including casinos, poker, and roulette, along with food and beverage services.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other North America online gambling market key players are PENN Entertainment Inc., Churchill Downs, Inc., Entain Plc, SGHC Ltd. (Betway), DraftKings Inc., and Cherry Gold Casino, among others.
North America Online Gambling Market Analysis by Country
The United States is experiencing a rising embrace of online gambling, which is evident by the ongoing process of legalising and regulating online sports betting and casinos. This trend is accompanied by technological advancements, heightened investment in mobile platforms, and collaborative ventures between local and international gambling entities.
As reported by the American Gaming Association, as of 2024, sports betting is permitted and regulated in 38 states across the US, driving the demand for online gambling in North America.
SPORTS BETTING LEGISLATION IN THE US STATES, 2024
In Canada, gambling stands as a significant facet of the entertainment sector, bolstered by widespread familiarity with gambling practices and the growing accessibility of legal gambling opportunities, aiding the North America online gambling market development.
North America Online Gambling Market Report Snapshots
North America Online Gambling Market Size
North America Online Gambling Market Trends
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market is estimated to be valued at USD 13.07 Billion in 2024.
The online gambling market is projected to grow at a CAGR of 9.07% between 2025 and 2034.
The market is expected to witness significant growth to reach a value of about USD 31.14 Billion in 2034.
The market is growing due to technological progress, accessibility and convenience, legalisation and regulatory shifts, and passion for sports.
Based on the game type, the online gambling market is divided into sports betting, casino, lottery, and bingo.
Key players in the industry are 888 Holdings, MGM Resorts International, Flutter Entertainment Plc, Caesars Entertainment Inc., PENN Entertainment Inc., Churchill Downs, Inc., Entain Plc, SGHC Ltd. (Betway), DraftKings Inc., Cherry Gold Casino and others.
Based on the device, the online gambling market is divided into desktop and laptops and mobile and tablets
The market is broken down into United States of America and Canada.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Game Type |
|
| Breakup by Device |
|
| Breakup by Country |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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