North America Natural Sweeteners Market Growth Analysis - Forecast Trends and Outlook (2024-2032)

North America Natural Sweeteners Market Outlook

The North America natural sweeteners market is being aided by the rising demand for stevia. The market is projected to grow at a CAGR of 7.9% between 2024-2032 and is expected to reach a production value of USD 1308.02 million by 2032.         

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In the US, stevia witnessed a robust 12% growth in 2018, as compared to 2017, attaining a value of USD 250 million. In North America and Latin America, soft drinks is the leading application sector for stevia with an over 30% market share, followed by the sports nutrition and dairy sectors. Steviol glycosides, derived from the stevia plant, are the leading drivers of high-intensity sweeteners globally followed by monk fruit extracts.

While natural sweeteners are predominantly used in food and beverages sector, they are also finding increasing use in the pharmaceutical industry. Toothpaste and supplements are significant emerging application segments for natural sweeteners, which are expected to see further growth in the coming five years.

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Market Segmentation

Market Analysis

North America is a leading natural sweeteners market. It is being driven by the rising consumer awareness about the adverse health impact of sugar with the increasing prevalence of obesity, high blood sugar and type-2-diabetes in the region. The growing demand for low-calorie food containing less or no sugar combined with a consumer apprehension towards artificial sweeteners is aiding the natural sweeteners industry growth in the region.

Stevia, derived from the leaves of a South American plant, is a popular natural sweetener in the region. While whole-leaf stevia and crude extracts of stevia are not approved by the US Food and Drug Administration, refined stevia preparations like Reb A are generally recognized as safe (GRAS) by the FDA. Stevia is widely used in baking as a sugar-replacement. However, a bulking agent like yoghurt, applesauce, or egg whites is added to stevia to match the bulk of sugar.

The rising trends towards various diets like low sugar or lifestyle diets like paleo or keto diets is further pushing the industry growth for natural sweeteners. With the growing preference of consumers with busier lifestyles for ready to drink (RTD) beverages in the US and Canada, the natural sweeteners industry is finding a greater impetus for further development in the region. They are also being increasingly preferred by consumers and manufacturers, both, due to the imposition of the sugary beverage tax, commonly referred to as soda tax, in multiple states in the US.  The alternative sweeteners industry in the US is thriving due to the high production of non-alcoholic beverages, which are also exported outside the country. The industry is also being boosted by the innovations being undertaken in the energy and sports drink sector where natural sweeteners find extensive applications.

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Competitive Landscape

• In 2018, PureCircle, a leading producer of stevia, announced its plan to harvest Starleaf™ stevia commercially for the first time along with its North Carolina farmer partners.
• Tate & Lyle launched its first premium Reb M stevia sweetener, TASTEVA® M Stevia Sweetener in 2018, opening new arenas for the innovation of sugar-free or reduced sugar products in the food and beverage industry.

The report presents a detailed analysis of the following key players in the natural sweeteners market in North America, covering their capacities, market share and latest turn of events such as capacity expansions, mergers and acquisitions, and plant turnarounds:    

• PureCircle
• Cargill, Incorporated
• Archer-Daniels-Midland Company
• Ingredion Incorporated
• GLG Life Tech Corporation
• Tate & Lyle
• Sweegen
• Others

SWOT analysis, value chain analysis and Porter’s five forces analysis of the market have been carried out. Manufacturing requirements, cost of project, project funding, returns on investment and expected profit margins have also been estimated by the EMR report.