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Report Overview
The North America makeup market was valued at USD 6.62 billion in 2024. The market is further projected to grow at a CAGR of 4.2% between 2025 and 2034, reaching a value of USD 9.61 billion by 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
Key Takeaways
- As per industry reports, North America accounts for 24% of the global cosmetics market, making it the second-largest market after North Asia, which represents 35% of the global beauty market.
- In terms of demographics, American women spend an average of USD 3,756 per year on beauty products and services, while American men spend nearly as much at USD 2,928 per year.
- Key players in the market are L’Oréal S.A., Shiseido Co. Ltd., Estee Lauder Companies Inc., HB USA Holdings, Inc., Chanel Limited, and Natura & Co.
- The use of face cleansers and other skincare products is on the rise, with around 2 in 5 US consumers using cleanser products.
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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
The increasing awareness of the potential harm caused by certain chemicals in makeup products is leading to a surge in the development of eco-friendly makeup products. L'Oréal U.S.A. invested USD 140 million in a new research and innovation centre in Newark, New Jersey, focusing on beauty innovations across the hair, skin, and makeup categories.
The convergence of beauty and wellness is a growing trend in the market and is leading to the development of products infused with ingredients like probiotics, Ayurvedic components, and other wellness-promoting elements, driving North America makeup market growth. FENTY BEAUTY, a cosmetic brand founded by Rihanna, offers a range of makeup products infused with ingredients like hyaluronic acid, which is known for its skin-hydrating properties.
Moreover, social media influencers have a substantial impact on the makeup market by shaping consumer preferences, promoting product adoption, and driving brand loyalty. By collaborating with influencers, beauty brands can effectively tap into their loyal fan base, showcase products in action, and promote inclusivity and diversity. Influencers, particularly on platforms like Instagram, drive trends and create viral content that can propel beauty products to stardom overnight.
Among makeup products, loose powders, pressed powders, and mineral powders are a popular in North America, particularly for setting and mattifying makeup looks. The segment is expected to grow due to the increasing demand for long-lasting and lightweight makeup products. L'Oréal Paris, offers a range of powder products, including True Match Super-Blendable Powder and Infallible Pro-Matte Powder.
Gel-based makeup products, such as gel eyeliners, lip gels, and blush gels have a growing North America makeup market share due to their versatility and ease of use. Maybelline New York, a popular cosmetics brand, offers a range of gel-based makeup products, including the SuperStay Matte Ink Liquid Lipstick and the Master Chrome Highlighter.
North America Makeup Market Segmentation
North America Makeup Industry Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
- Powders
- Gels
- Lotions
- Others
Market Breakup by Application Area
- Face
- Lips
- Eyes
- Nails
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online
- Others
Market Breakup by Country
- United States
- Canada
Competitive Landscape
Market players are focused on providing premium quality of makeup for all age and demographics to stay ahead in the competition.
- L’Oréal S.A.
- Shiseido Co. Ltd.
- Estee Lauder Companies Inc.
- Natura &Co (Avon Products, Inc.)
- LVMH Moet Hennessy Louis Vuitton SA
- Revlon, Inc.
- Groupe Clarins
- Chanel Limited
- Coty Inc.
- HB USA Holdings, Inc.
- KIKO S.p.A.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by Application Area |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the makeup market in North America reached an approximate value of USD 6.62 billion.
The market is expected to grow at a CAGR of 4.2% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach USD 9.61 billion by 2034.
The market is being driven due to the availability of wide range of makeup products rising demand for makeup for enhancing appearance, and growing expansion of e-commerce platforms.
Key trends aiding the market expansion include influence of social media, the rising adoption of colour cosmetics made of vegan ingredients, and a growing number of men consumers using cosmetics.
Countries considered in the market are United States and Canada.
Makeup is applied on lips, eyes, face, and nails.
Based on product, the market segmentations include powders, gels, and lotions, among others.
Key players in the market are L’Oréal S.A., Shiseido Co. Ltd., Estee Lauder Companies Inc., Natura &Co (Avon Products, Inc.), LVMH Moet Hennessy Louis Vuitton SA, Revlon, Inc., Groupe Clarins, Chanel Limited, Coty Inc., HB USA Holdings, Inc., and KIKO S.p.A., among others.
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