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Report Overview
The North America household care market, valued at USD 21.39 Billion in 2024, has seen substantial growth, with consumers increasingly favouring convenient products such as wipes, sprays, and pods. The market is expected to grow at a compound annual growth rate (CAGR) of 2.40% from 2025 to 2034, potentially reaching USD 27.12 Billion by 2034, driven by the rising focus on health and safety, which has spurred the development of disinfectants and antibacterial cleaners.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
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The 0.5% increase in disposable personal income in March 2024, according to the Bureau of Economic Analysis, enhances consumers' spending power, allowing them to invest more in household care products. This growth in disposable income stimulates demand for premium and innovative home care solutions.
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The U.S. Census Bureau reported a rise in construction spending to USD 1,978.7 billion in 2023, indicating economic growth. This increase benefits the North American household care market as expanding construction activities lead to higher demand for cleaning products, especially in new residential and commercial buildings requiring maintenance and cleaning.
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Industry reports indicate a 0.9% rise in residential building costs in Q4 2023. This increase boosts demand for household care products, as homeowners look for efficient and effective cleaning solutions for newly constructed or renovated homes, thereby driving growth in the home care sector.
Compound Annual Growth Rate
Value in USD Billion
2.4%
2025-2034
North America Household Care Market Outlook
*this image is indicative*
North America Household Care Market Growth
The growth of the North America household care market is driven by increasing consumer awareness of hygiene and cleanliness, which is fueling demand for household care products. Manufacturers are continuously innovating, developing convenient options like wipes, sprays, and pods. Eco-friendly, biodegradable products are becoming more popular, supported by robust distribution networks that ensure accessibility. In August 2024, Bath & Body Works announced the expansion of its laundry line to all US stores following its successful debut in 300 locations in 2023. The decision, revealed during the company's first quarter earnings call, was based on strong customer demand. The line initially featured five scents with more variations planned.
Concerns around health and safety have led to an increase in disinfectants and antibacterial cleaners. Busy lifestyles fuel the demand for time-saving cleaning products, while rising disposable incomes enable consumers to spend more on premium household items, impacting North America household care industry revenue. The popularity of multi-purpose products is also on the rise, as consumers seek versatile and customizable cleaning solutions.
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Key Trends and Recent Developments
The expansion of the North America household care market is driven by factors such as sustainability and eco-friendly products, technology-driven innovations, an increase in pet care products, and the growth of online shopping and e-commerce.
Sustainability Trends are Increasing Opportunities in the North America Household Care Market
In North America, increasing environmental awareness among consumers is driving demand for eco-friendly household products. Manufacturers are emphasising biodegradable ingredients, recyclable packaging, and the reduction of harmful chemicals. This aligns with the global shift towards sustainability. Inspired by a European manufacturer, a Houston entrepreneur introduced natural cleaning solutions to the US, in July 2024. Her company, Clean Habits, created Synbio, a patented formula that combines prebiotics and probiotics for a five-day clean. Supported by scientific research, Synbio offers a unique, eco-friendly solution, enhancing the trend towards sustainable consumerism in the household care market.
Technology-Driven Innovations is a Key Trend in the North America Household Care Market
The North American household care market is experiencing significant growth due to technological innovations such as smart cleaning devices, automated dispensers, and advanced cleaning formulas. These developments are enhancing cleaning efficiency and simplifying tasks, appealing to tech-savvy consumers. Additionally, the US Environmental Protection Agency (EPA) has updated the Safer Choice and Design for the Environment (DfE) standards. These revisions outline stricter requirements for products and ingredients to qualify for the Safer Choice label, promoting the use of safer chemicals and aligning with the market's increasing demand for environmentally friendly cleaning solutions.
Pet Care Products are Influencing the North America Household Care Market Dynamics and Trends
As pet ownership continues to rise, there is a growing demand for household products tailored to the needs of pet owners. In North America, items like pet-friendly cleaning solutions, stain removers, odour eliminators, and pet hair removal tools are becoming more popular, reflecting the increasing importance of pets in households. In November 2024, HugWith introduced four new pet care products aimed at simplifying grooming for busy pet owners. These include biodegradable Pet Grooming Glove Wipes, Dental Finger Wipes for plaque prevention, Eye Cleaning Wipes for irritation relief, and Ear Cleaning Finger Wipes as a safer alternative to cotton swabs.
Online Shopping and E-Commerce is Impacting the North America Household Care Market Revenue
The growth of e-commerce is significantly transforming the North American household care market. Online platforms give consumers easy access to a broad range of products, often at more competitive prices. This shift has been further driven by the convenience of home delivery, product reviews, and subscription services. According to the U.S. Census Bureau, retail e-commerce sales for Q3 2024 reached USD 300.1 billion, marking a 2.6% increase from Q2 2024, after adjusting for seasonal variation but not price changes.
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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
North America Household Care Market Trends
The growth of the North America household care market is driven by the high demand for high-performance products that provide superior cleaning results. There is an increasing emphasis on improving indoor air quality and reducing allergens, boosting demand for specific household items. Eco-friendly packaging and sustainability trends are also key factors in attracting consumers. In August 2024, Ecolab launched the Ecolab® Scientific Clean product line, offering cleaning solutions for both commercial and residential use, including degreasers and bathroom cleaners, exclusively at The Home Depot.
Sustainability trends remain a significant influence on consumer choices, driving the demand for eco-friendly cleaning products. Technological innovations, such as smart cleaning devices and automatic dispensers, improve product effectiveness. The increase in pet ownership has led to a higher demand for pet-specific cleaning solutions, while government regulations support the use of safer chemicals and the development of more sustainable products, further fostering North America household care market growth.
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North America Household Care Industry Segmentation
The EMR’s report titled “North America Household Care Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Products
- Laundry Detergents
- Laundry Additives
- Dishwashing
- Hard Surface Cleaners
- Toilet Care
- Others
Market Breakup by Region
- Canada
- United States of America
North America Household Care Market Share
According to the North America household care market analysis, dishwashing products dominate by offering convenience and time-saving benefits to consumers. These products are designed for superior performance, effectively removing grease and food residues. With eco-friendly, non-toxic formulas, they appeal to environmentally conscious consumers, aligning with sustainability trends. In October 2024, Dropps launched its UltraWash Plus Biobased Power Dishwasher Detergent Pods, which combine advanced cleaning technology with a USDA certified biobased formulation and recyclable packaging. After debuting at Wegmans, Dropps products are now available at Meijer and Save Mart.
The growth of the North America household care market is also driven by toilet care products, essential for hygiene and cleanliness. These products, such as toilet cleaners, disinfectants, and fresheners, eliminate bacteria, stains, and odours while offering convenience and long-lasting freshness. In November 2024, Safely, a home care brand, launched a holiday collection exclusively with Target, featuring three new scents: forest pine, gingerbread chai, and cranberry jubilee. The collection includes a gift set with hand soap, room spray, power dish spray, and universal cleaner (USD 14.99).
Competitive Landscape
The North America household care market key players offer products across various categories, including food and beverages, home care, beauty, and personal care. These companies are dedicated to sustainability, working to reduce their environmental impact and enhance social responsibility through initiatives focused on health, wellbeing, waste reduction, and sustainable sourcing. Their continuous emphasis on innovation and responsible practices has enabled them to maintain leadership within the consumer goods sector.
Unilever Plc
Headquartered in London, United Kingdom, Unilever was established in 1930. The company is a global leader in the production of food, beverages, cleaning agents, and personal care products. Known for its commitment to sustainability and social responsibility, Unilever operates in over 190 countries, providing innovative consumer goods.
The Procter & Gamble Company
Established in 1837 and headquartered in Ohio, United States, Procter & Gamble (P&G) is a multinational consumer goods corporation. It is renowned for producing a wide range of products in categories such as cleaning, health, and personal care. P&G is committed to innovation, sustainability, and corporate social responsibility.
Henkel Corporation
Henkel, founded in 1876 and headquartered in Düsseldorf, Germany, is a global leader in consumer goods, chemicals, and adhesives. The company is known for its strong presence in the beauty, home care, and adhesive industries, with a focus on sustainability and technological innovation in product development.
Kao Corporation
Kao Corporation, founded in 1887 and headquartered in Tokyo, Japan, specialises in a wide range of products, including personal care, beauty, health, and home care goods. Known for its commitment to sustainability, Kao has developed a strong reputation for innovation in its product offerings and environmental initiatives.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the North America household care market report are The Clorox Company, Reckitt Benckiser Group PLC, S.C. Johnson & Son Inc., Church & Dwight Co., Inc., and Colgate-Palmolive Company, among others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the North America household care market reached an approximate value of USD 21.39 Billion.
The market is assessed to grow at a CAGR of 2.40% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 27.12 Billion by 2034.
The major drivers of the North America market for household care include rising disposable incomes, increasing population, and growing construction sector.
The growing demand for household care products from e-commerce distribution channels, surging hygiene and health consciousness, and increasing product diversification and innovation by leading companies are key trends expected to support the market development in the forecast period.
The major countries in the market are the United States of America and Canada.
Laundry detergents, laundry additives, dishwashing, hard surface cleaners, and toilet care are the major products of household care.
The leading market players include Unilever Plc, The Procter & Gamble Company, Henkel Corporation, Kao Corporation, The Clorox Company, Reckitt Benckiser Group PLC, S.C. Johnson & Son Inc., Church & Dwight Co., Inc., and Colgate-Palmolive Company, among others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Products |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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