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Report Overview

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

North America Household Appliances Market Outlook

The North America household appliances market size was valued at USD 72.31 billion in 2024. The market is further projected to grow at a CAGR of 3.8% between 2025 and 2034, reaching a value of USD 101.58 billion by 2034.

Key Takeaways

  • According to the U.S. Census Bureau and U.S. Department of Housing and Urban Development, in Q3 2023, sales of new single-family homes increased by 12.3% to an annually adjusted rate of 759,000.
  • Market players in North America are focusing on launching innovative premium household appliances and strengthening their distribution networks. 

According to the North America household appliances market analysis, the market for household appliances is a mature, homogenous market with high product penetration. The market is characterized by a rising demand for replacement products. Large homes in North America have the space to install large and several household appliances. The market is made up of several domestic and international producers of household appliances, including Samsung Electronics Co. Ltd., LG Electronics Inc., Whirlpool Corporation, and Electrolux AB.

The market is also characterised by rising demand for smart household appliances. Improvements in appliances and kitchen technology are helping consumers to efficiently prepare meals, store groceries and keep their homes clean. Consumers can effortlessly save time and energy with smart refrigerators, wall ovens, microwaves, washing machines, and dishwashers.

As per the North America household appliances market report, a rise in residential construction is a crucial market driver for household appliances demand. In the United States, single-family housing starts, which account for a majority of homebuilding, expanded by 3.2% to a seasonally adjusted annual rate of 963,000 units in September 2023. The rise in the construction of new single-family homes is attributed to new construction affordability and decreasing existing home sales. A rise in construction boosts the demand for new household appliances.

Market Segmentation

North America Household Appliances Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments.

Market Breakup by Product:

  • Major Appliances
    • Air Conditioners
    • Refrigerators
    • Washing Machines
    • Dishwashing Machines
    • Ovens
    • Others
  • Small Appliances
    • Vacuum Cleaners
    • Grills and Roasters
    • Food Processors
    • Air Purifier
    • Coffee/Tea Makers
    • Water Purifier
    • Others

Market Breakup by Price Range:

  • Economy
  • Mid-Economy
  • Premium

Market Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online
  • Others

Market Breakup by Country:

  • United States of America
  • Canada

Competitive Landscape

The key players in the household appliances market in North America are producing high-quality household appliances to provide consumers with time and energy efficiency.

  • Samsung Electronics Co. Ltd.
  • LG Electronics Inc.
  • Whirlpool Corporation
  • Electrolux AB
  • Panasonic Holdings Corporation
  • Haier Group Corporation
  • Robert Bosch GmbH
  • Koninklijke Philips N.V.    
  • Conair LLC 
  • Hisense Corporation
  • De’Longhi S.p.A. 
  • Midea Group Co. Ltd. 
  • Others

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • Price Range
  • Distribution Channel
  • Region
Breakup by Product
  • Major Appliances
  • Small Appliances
Breakup by Price Range
  • Economy
  • Mid-Economy
  • Premium 
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online
  • Others
Breakup by Region
  • United States of America
  • Canada
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Samsung Electronics Co. Ltd.
  • LG Electronics Inc.
  • Whirlpool Corporation
  • Electrolux AB
  • Panasonic Holdings Corporation
  • Haier Group Corporation
  • Robert Bosch GmbH
  • Koninklijke Philips N.V. 
  • Conair LLC
  • Hisense Corporation
  • De’Longhi S.p.A.
  • Midea Group Co. Ltd.
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the household appliances market reached an approximate value of USD 72.31 billion.

The market is expected to grow at a CAGR of 3.8% between 2025 and 2034.

The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach USD 101.58 billion by 2034.

A household appliance is a domestically used electric appliance or machine that assists in household functions such as cleaning, cooking, cleaning, and food preservation. Household appliances are widely deployed to save labour and time. 

Major household appliances or white goods include air conditioners, dishwashers, clothes dryers, drying cabinets, refrigerators, water heaters, and washing machines, among others.

The major drivers of the market include evolving lifestyles of the global population, rising middle-class population, and the development of smart appliances.

Key trends aiding market expansion include advancements in appliance design, and a rising demand for energy-efficient products. 

Major countries in the market are the United States of America and Canada.

The price range of household appliances is economy, mid-economy, and premium.

Key players in the market are Samsung Electronics Co. Ltd., LG Electronics Inc., Whirlpool Corporation, Electrolux AB, Panasonic Holdings Corporation, Haier Group Corporation, Robert Bosch GmbH, Koninklijke Philips N.V., Conair LLC, Hisense Corporation, De’Longhi S.p.A., Midea Group Co. Ltd., and others.

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