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The North America home care market reached a value of around USD 20834.48 million in 2023. The market is further expected to grow at a CAGR of 2.8% in the forecast period of 2024-2032 to attain a value of USD 26955.96 million by 2032.
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Based on product, the laundry care segment accounts for a significant share in the market and is anticipated to attain a considerable growth in the forecast period as well. This can be attributed to the rising demand for liquid laundry detergents in the region, as they are powerful and can remove the dirt easily from the clothes, as the dirt and dust on clothes can be the carrier of infections and viruses. Meanwhile, the kitchen care segment in North America is anticipated to hold a considerable share in the market, owing to the fact that food is an essential component in the household, and the quality of the food depends on the hygiene level of the kitchen. Therefore, to achieve the maximum level of hygiene in the kitchen, the demand for kitchen care products such as dishwash detergents, oven and grill cleaners, and rinse aids, among others, are anticipated to rise in the forecast period.
Ever since the COVID-19 pandemic has struck the world, the awareness pertaining to the health and hygiene of people has increased dramatically in countries like the United States of America and Canada. This has led to a sharp increase in demand for home care products to counter bacteria and germs, which can prove to be lethal for children and geriatrics. In addition, the market is expected to be aided by the increased standards of living of the American population, along with the technological advancements in the distribution channels, such as the rapid expansion of e-commerce giants to provide quality home care products.
Home care is defined as the care and maintenance of the house carried out with the help of home care products. The home care products are aimed towards bolstering the overall health and hygiene of the house and making the place free from diseases.
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The various products in the home care market include:
The significant distribution channels of the product include:
The regional markets for the product include the United States and Canada.
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The renewed focus on hygiene and sanitation as a result of the rampant spread of the COVID-19 pandemic is expected to significantly enhance the demand for home care products in North America. There has been a rise in utilisation of high-quality home care products in homes, hotels and restaurants, and others. Home care products that include kitchen care, laundry care, household care, and bathroom care categories, keep the germs away from the house and play a crucial role in reducing the hospital admission rate and its associated costs. In addition, the market is expected to be aided by the rising disposable income and increasing population in the United States and Canada. Over the forecast period, the growing innovations by the manufacturers to offer products with powerful disinfectant properties are expected to further propel the industry forward.
The report gives a detailed analysis of the following key players in the North America home care market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the market attained a value of approximately USD 20834.48 million.
The market is estimated to grow at a CAGR of 2.8% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 26955.96 million by 2032.
The major countries in the market are the United States and Canada.
The major drivers of the market include increasing population, rising awareness about health and hygiene at home, and the growing focus on reducing illnesses and hospitalisation by maintaining proper hygiene standards.
The key trends of the market include growing research and development activities aimed at improving quality of home care product and rising popularity of environment-friendly home care products.
Kitchen care, household care, bathroom care, and laundry care are the significant home care products in the market.
Supermarkets and hypermarkets, convenience stores, and online stores, among others are the significant distribution channels in the market.
The key players in the North America home care market are Unilever plc, Henkel AG & Co. KGaA, The Procter & Gamble Company, S.C. Johnson & Sons Inc., and Colgate-Palmolive Company, among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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