North America Gaming Console Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2025-2034)

North America Gaming Console Market Growth

The outlook of the gaming console market in the country is being positively shaped due to the ongoing technological advancements and innovations led by the market’s key players. For instance, Microsoft is set to launch a new Xbox series X variant in June-July 2024. It will have an enhanced heatsink and nexus socket at a low price point.

Moreover, the rise of AI has tremendously impacted this domain as it has helped introduce NPCs (Non-Player Characters) to engage gamers and even ensure multi-player connectivity supported by high-end graphics that give a touch of reality. The North America gaming console market has recently witnessed the surge of generative AI and cloud gaming in North America which is quickly spreading to other parts of the world.  AR (Augmented Reality), VR (Virtual Reality), and wireless technologies are key domains that facilitate seamless gaming experiences and open new avenues for learning eventually boosting the market expansion.

The availability of new consoles in the region is also propelling the market growth. For instance, in June 2024, Nintendo announced the launch of the highly anticipated Nintendo Switch 2 a next-generation console equipped with a larger display and upgraded features with a RAM of 12 GB. This console will be available in the market by March 2025 or in the second half of 2024 as per reports.

Key Trends and Recent Developments

The rising trend of cloud gaming, the popularity of e-sport events, the integration of AI technology, and growing exports are accelerating the North America gaming console market value.

September 2024

Sony will launch the much-awaited PlayStation 5 Pro gaming console at its Technical Presentation in the US by the end of September 2024. The product is expected to be an efficient successor to the older PS5 console version. Minor design changes are anticipated, along with new processor upgradation with AMD Ryzen Accelerated Processing Unit (APU). This single chip combines a central processing unit (CPU) and a graphics processing unit (GPU), likely to enhance the graphic support and ray tracing capabilities, of the product.

June 2024

Microsoft launched a new all-digital version of its Xbox Series X and S consoles in its annual Xbox Games Showcase. The series comprised of three gaming consoles including a disc-less version of the Xbox Series X and S consoles, and a special edition of the Series X with 2 terabytes of storage.

May 2024

ASUSTEK, a leading supplier of gaming consoles in the North American region announced the launch of ROG Ally X hand-held gaming consoles on June 2nd, 2024. The company confirmed that this edition was based on the Windows 11 platform, powered by AMD Z1 Extreme chipset, featuring a 7-inch LCD with 120Hz refresh rate. The product was initially available in black colour only.

May 2024

Nintendo, one of the largest gaming console suppliers in the market, is expected to release the next version of Switch., Switch 2, by March 2025. Its predecessor Switch instantly became popular upon release owing to its unique design resembling a tablet and detachable buttons, along with a wide collection of games. Switch 2 is expected to have multiple upgrades in comparison to Switch in design as well as functional aspects.

Cloud Gaming Becoming a Major Trend of the North America Gaming Console Market

Cloud gaming has become a major trend of North America gaming console market, with players increasingly shifting their preference to cloud games to save the cost of purchasing extensive hardware systems. Moreover, key players are investing in developing cloud-enabled consoles to remain at par with this growing trend and maintain their long-term stability in the market. For instance, Logitech, a leading gaming console supplier in North America, launched the G Cloud Gaming Handheld Console that works with Xbox Game Pass Ultimate and Nvidia GeForce, featuring a full HD display and a long-lasting battery.

Increased Popularity of E-sport Events Propelling the Gaming Console Demand Growth

The growing popularity of e-sports and competitive gaming events is propelling the demand for large-scale gaming consoles in North America. Leading brands such as Xbox and PlayStation are capitalising on the same by increasingly manufacturing console hardware ideal for multiplayer e-sport events. These usually have specially designed controllers and access to several online gaming platforms. For instance, the latest launches, Xbox Series S and X Robot White Edition, Xbox Series X Galaxy Black Edition, and PS 5 Pro with their high-performance hardware, and superior quality graphics are becoming popular choices for e-sports events in the region.

Integration of AI in Gaming Consoles is Enhancing the Overall Market Productivity

The integration of AI in gaming consoles has enhanced the efficiency of gaming consoles in North America. AI enables the development of smart and adaptive non-player characters (NPCs) for life-like interactions that are extremely appealing to players. Further, it also enables features such as real-time graphics upscaling to improve visual quality without requiring more power. Key players, realising the growing demand for AI-enabled gaming consoles are increasingly investing in their research and development. For instance, the new Sony PS5 Pro was launched with AI-drives upscaling properties that used machine learning technology to provide sharp image clarity.

Rising Exports by Industry Leaders Adding to the North America Gaming Console Market Revenue

North America is the global export hub of gaming consoles owing to the presence of industry leaders such as Microsoft and Sony PlayStation. These companies have garnered immense popularity across the world and are highly preferred by gamers owing to the quality, efficiency, durability, and advanced features of their products. Moreover, their latest products have been developed in line with the growing trends of cloud gaming and e-sport events to meet the demand of the next-generation players, eyeing future stability in the market. Their strong presence on regional and multinational e-commerce platforms, coupled with North America’s robust shipping infrastructure, is expected to enhance their market share in Europe, Asia, the Middle East and Latin America in the coming years, adding to the overall revenue growth in the market.

North America Gaming Console Industry Segmentation

“North America Gaming Console Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Home Consoles 
• Handheld Consoles
• Hybrid Consoles
• Dedicated Consoles
• Others  

Market Breakup by Platform

• PlayStation 
• Xbox 
• Wii 
• Others 

Market Breakup by End Use

• Personal 
• Commercial 

Market Breakup by Distribution Channel

• Online 
• Offline 

Market Breakup by Country

• United States
• Canada

North America Gaming Console Market Share

In the personal end-use sector, handheld gaming consoles have established their position owing to their affordability, ease of use, and innovative upgrades. For instance, ASUS has recently launched the ROG Ally handheld gaming console. This console can run on Windows 11, TV, and Xbox, making it convenient for gamers looking to play in the comfort of their homes. The demand for gaming consoles is also increasing in the personal sector owing to the introduction of smart televisions with advanced display resolutions like 4K and 8K.

Leading Companies in North America Gaming Console Market

Market players are continuously developing new technologies in gaming consoles to create an immersive and thrilling user experience.

• Sony Corporation
• Microsoft Corporation
• Nintendo Co., Ltd.
• Logitech International SA
• Atari Inc.
• Meta Platforms Technologies, Inc.
• Samsung Electronics Co. Ltd.
• Valve Corporation
• HTC Corporation
• ASUSTEK Computer Inc.
• Others