North America Fitness App Market Report and Forecast 2025-2034

North America Fitness App Market Outlook

The North America fitness app market size was approximately USD 11.85 billion in 2023. The market is assessed to grow at a CAGR of 28.3% between 2024 and 2032, reaching a value of USD 117.23 billion by 2032.

Key Takeaways

A fitness app is a mobile application which can be downloaded on any smart device and used to keep a track of health and fitness levels. It leverages artificial intelligence technologies and edge computing to gather data about consumer fitness, including calorie intake, number of steps travelled on foot, and exercise time. Based on its insights, it informs consumers about their health choices and the improvements they can make in their daily routines to achieve higher fitness levels.

The North America fitness app market is being driven by the growing awareness about health and fitness among populations and their increased interest in outdoor activities, including cycling, running, and trekking. Through fitness apps, consumers can access personalised workout routines and diet plans at their convenience and track their overall fitness goals. Rising disposable incomes have supported the penetration of smartphones, which, in turn, has boosted the popularity of fitness apps.

Key Trends and Developments

Increased smartphone penetration and internet access; growing trend of home workout; integration of telemedicine into fitness apps; and rising investment in digital healthcare start-ups are the major trends impacting the market growth

North America Fitness App Market Trends

Increasing smartphone penetration and internet accessibility is expected to drive the North America fitness app market growth. Americans spend an average time of 5 hours 25 minutes on their smartphones daily. The number of smartphone users in America is expected to reach 311.53 million by 2025. To capitalise upon this opportunity, even popular sports apparel brands like Decathlon are launching dedicated fitness apps, offering pre-defined workout programmes, including stretching and bodyweight training.

Besides, in Canada, the prevalence of depressive disorders among people has risen especially after the COVID-19 pandemic and remained consistent. Reportedly, depression affects an estimated 24.7 million people in the United States. These figures point towards people’s pressing need for maintaining their mental health by aligning their physical health into overall fitness goals. This is expected to favour the North America fitness app market growth.

Market Segmentation

“North America Fitness App Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Fitness apps focused on exercise and weight loss are expected to dominate the market

Fitness apps offering exercise and weight loss plans account for the majority of the North America fitness app market share. In countries like the US, incidences of obesity and eating disorders have increased exponentially due to increased consumption of fast food and busy life styles. To tackle this challenge, many people are turning to fitness apps for exercising at home and becoming healthier.

Over the forecast period, the market share of the segment catering to diet and nutrition is expected to register a growth, as precautionary eating habits become common among people. As fitness apps evolve, it is expected that edge computing technologies will be able to deliver customised diet and nutrition charts to people for improving their nutrient intake and minimising their consumption of calories.

Competitive Landscape

The major market players are incorporating advanced technologies along with innovative features like consultation from healthcare professionals to attract consumers and meet their specific health concerns

Other notable players operating in the North America fitness app market are Alphabet Inc. (Fitbit LLC), MyFitnessPal, Inc., Azumio Inc., Planet Fitness Franchising, LLC, Gymshark Limited, Jefit, Inc., and Strava, Inc., among others.

North America Fitness App Market Analysis by Country

Health and fitness is an important part of Canadians’ lifestyle with nearly 60% Canadians estimated to exercise daily. 11% Canadians had a gym membership in 2023 and with increase in health consciousness, this number is expected to increase over the forecast period.

With an increasing preference for exercising at home, Canadians are turning to fitness apps for their personalised workout routines and lifestyle recommendations. Virtual coaching and support also provide Canadians with the motivation to stay on track for achieving their fitness goals. Ontario has the highest number of fitness establishments in Canada (1700). This indicates the importance attached to following an active lifestyle and personal well-being in the country. Over the forecast period, the switch towards a hybrid workout and exercise model is expected to contribute to the North America fitness app market development.

Key Highlights of the Report