The North America e-commerce market reached approximately USD 1417.38 Billion in 2025. The market is projected to grow at a CAGR of 10.20% between 2026 and 2035, reaching a value of around USD 3743.71 Billion by 2035.
Base Year
Historical Period
Forecast Period
As of 2024, about 94.6% of American population have access to the internet.
According to U.S. Department of Commerce data, the U.S. e-commerce sales penetration reached about 22.0% in.
As per industry reports, the United States had 246 million active social media users in 2023.
Compound Annual Growth Rate
10.2%
Value in USD Billion
2026-2035
*this image is indicative*
Technological advancements and innovations are playing a key role in the growth of e-commerce market in North America. In March 2021, Paypal, which operates an online payment system introduced a new ‘Checkout with Crypto’ feature, enabling consumers to shop at several online stores using cryptocurrency. Further in May 2022, eBay and FedEx expanded their partnership in Canada, offering FedEx shipping integration directly through eBay Labels. Consumers of all age groups are increasingly adopting e-commerce channels due to reliability, variety of options, and flexibility offered by them.
Fashion and apparel are common products purchased through e-commerce channels in North America. The increased penetration of clothing brands, and the rising trend of purchasing second-hand clothes online are contributing to the growth of the market.
The United States and Canada are the largest ecommerce markets in the region, with the USA being the dominant player. In 2023, the US online sales grew by 9.3% to USD 1.137 trillion, and experts predict at least 10% year-on-year growth through 2027. Canada's retail ecommerce revenue was worth USD 52 billion in 2023 and is expected to increase to over $81 billion by 2028. This growth in sales and revenue is driven by presence of educated and digitally driven audiences and the well-developed ecommerce ecosystem of US with a robust network of warehousing, logistics, and delivery solutions.
North America E-Commerce Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Industry
Market Breakup by Country
About 94% of the Canadian population have access to the internet, representing a significant growth in the e-commerce market. As of January 2022, 55% of the Canadian population used mobile devices for online retail purchases. In addition, the expansion of the social media platforms is significantly contributing to the market expansion. In 2023, about 106.8 million individuals shopped on social media and the value is expected to increase by 10.6% to 118 million individuals shopping on social media by 2027.
Market players are incorporating advanced technologies and innovations to cater to the rising demand for consumer products
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The market reached a value of approximately USD 1417.38 Billion in 2025.
The market is estimated to grow at a CAGR of 10.20% between 2026 and 2035.
The North America e-commerce market is estimated to witness a healthy growth during 2026-2035 to reach around USD 3743.71 Billion by 2035.
The increasing internet penetration, rising disposable incomes, and consumer interest in convenient shopping solutions are some of the key factors driving the market growth.
Business to Consumer (B2C) and Business to Business (B2B) are the two types of e-commerce.
United States and Canada are the two countries considered in the market report.
The major industries include beauty and personal care, fashion and apparel, consumer electronics, food and beverage, health and wellness, home décor, and household consumables, among others.
The major players in the market are Amazon.com, Inc., Walmart Inc, Costco Wholesale Corporation, Target Brands, Inc, Apple Inc, The Kroger Co, Wayfair LLC, The Home Depot, Inc, eBay Inc, Best Buy Co, Inc, and COPPEL, S.A. DE CV among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Industry |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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