North America E-Commerce Market Report and Forecast 2024-2032

North America E-Commerce Market Size

The North America e-commerce market reached approximately USD 1,286.19 billion in 2023. The market is projected to grow at a CAGR of 10.20% between 2024 and 2032, reaching a value of around USD 3,133.07 billion by 2032.

North America E-Commerce Market Outlook

• As of 2024, about 94.6% of American population have access to the internet.

• According to U.S. Department of Commerce data, the U.S. e-commerce sales penetration reached about 22.0% in.

• As per industry reports,  the United States had 246 million active social media users in 2023.

North America E-Commerce Market Growth

Technological advancements and innovations are playing a key role in the growth of e-commerce market in North America. In March 2021, Paypal, which operates an online payment system introduced a new ‘Checkout with Crypto’ feature, enabling consumers to shop at several online stores using cryptocurrency. Further in May 2022, eBay and FedEx expanded their partnership in Canada, offering FedEx shipping integration directly through eBay Labels. Consumers of all age groups are increasingly adopting e-commerce channels due to reliability, variety of options, and flexibility offered by them.

Fashion and apparel are common products purchased through e-commerce channels in North America. The increased penetration of clothing brands, and the rising trend of purchasing second-hand clothes online are contributing to the growth of the market.

The United States and Canada are the largest ecommerce markets in the region, with the USA being the dominant player. In 2023, the US online sales grew by 9.3% to USD 1.137 trillion, and experts predict at least 10% year-on-year growth through 2027. Canada's retail ecommerce revenue was worth USD 52 billion in 2023 and is expected to increase to over $81 billion by 2028. This growth in sales and revenue is driven by presence of educated and digitally driven audiences and the well-developed ecommerce ecosystem of US with a robust network of warehousing, logistics, and delivery solutions.

North America E-Commerce Industry Segmentation

North America E-Commerce Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Business to Consumer (B2C)

• Business to Business (B2B)

Market Breakup by Industry

• Beauty and Personal Care

• Fashion and Apparel

• Consumer Electronics

• Food and Beverage

• Health and Wellness

• Home Decor

• Household Consumables

• Others

Market Breakup by Country

• United States of America

• Canada

North America E-Commerce Market Share

About 94% of the Canadian population have access to the internet, representing a significant growth in the e-commerce market. As of January 2022, 55% of the Canadian population used mobile devices for online retail purchases. In addition, the expansion of the social media platforms is significantly contributing to the market expansion. In 2023, about 106.8 million individuals shopped on social media and the value is expected to increase by 10.6% to 118 million individuals shopping on social media by 2027.

Leading Companies in North America E-Commerce Market

Market players are incorporating advanced technologies and innovations to cater to the rising demand for consumer products

• Amazon.com, Inc.

• Walmart Inc.

• Costco Wholesale Corporation 

• Target Brands, Inc.

• Apple Inc.

• The Kroger Co.

• Wayfair LLC 

• The Home Depot, Inc.

• eBay Inc.

• Best Buy Co, Inc

• COPPEL, S.A. DE CV 

• Others

Key Highlights of the Report