Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

North America Direct Selling Market Size

The North America direct selling market size attained a value of USD 175.19 billion in 2023. The market is expected to grow at a CAGR of 1.6% between 2024 and 2032, reaching almost USD 204.89 billion by 2032.

 

Key Trends in the Market

Direct selling, often known as person-to-person retail, is a business model in which individuals sell products directly to the end-consumers. The selling of products occurs in a non-retail setting for instance at home and online, among other venues. Direct selling eliminates any and all middlemen involved in the process of distribution, including regional distribution centres and wholesalers.

 

  • Rapid expansion of e-commerce in North America is a key trend boosting the growth of direct selling market in the region as direct selling can also be conducted vial online channels.
  • Rising focus on physical appearance due to increasing social media penetration, among other factors is boosting the utilisation and demand for cosmetics, thus aiding the growth of the North America direct selling market.
  • The increasing requirement for side hustles for supplementing household income due to rising living expenses in North America is another crucial trend boosting the expansion of the direct selling market.

 

North America Direct Selling Market Report Snapshots

North America Direct Selling Market Size

North America Direct Selling Market Analysis

North America Direct Selling Market Share

North America Direct Selling Companies

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is expected to grow at a CAGR of 1.6% between 2024 and 2032.

The major market drivers include rising demand for personalised products and services and expansion of direct selling companies in new markets.

The key trends fuelling the growth of the market include expansion of ecommerce in North America and rising demand for cosmetic products.

The significant types in the market are single-level marketing and multi-level marketing.

The major countries in the market are the United States and Canada.

The various applications of the market include wellness, cosmetics, and household goods, among others.

In direct selling, end consumers are able to purchase products directly from distributors who typically earn a small income on every sale.

The key players in the North America direct selling market are Amway Corp., Herbalife Nutrition Ltd., Nu Skin Enterprises, Inc., Tupperware, USANA Health Sciences, Inc., Scentsy, Inc., Beachbody, LLC, Plexus Worldwide, LLC, Nature's Sunshine Products, Inc., and For Days, among others.

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