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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

North America Direct Selling Market Outlook

The North America direct selling market size attained a value of USD 175.19 billion in 2023. The market is expected to grow at a CAGR of 1.6% between 2024 and 2032, reaching almost USD 204.89 billion by 2032.

North America Direct Selling Market Report Summary Description Value
Base Year USD Billion 2023
Historical Period USD Billion 2018-2023
Forecast Period USD Billion 2024-2032
Market Size 2023 USD Billion 175.19
Market Size 2032 USD Billion 204.89
CAGR 2018-2023 Percentage XX%
CAGR 2024-2032 Percentage 1.6%
CAGR 2024-2032 - Market by Country Canada 1.8%
CAGR 2024-2032 - Market by Country USA XX%
CAGR 2024-2032 - Market by Type Single Level Marketing 2.2%
CAGR 2024-2032 - Market by Application Household Goods 2.3%
Market Share by Country 2023 USA 87.9%

north america direct selling market

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Key Trends in the Market

Direct selling, often known as person-to-person retail, is a business model in which individuals sell products directly to the end-consumers. The selling of products occurs in a non-retail setting for instance at home and online, among other venues. Direct selling eliminates any and all middlemen involved in the process of distribution, including regional distribution centres and wholesalers.

  • Rapid expansion of e-commerce in North America is a key trend boosting the growth of direct selling market in the region as direct selling can also be conducted vial online channels.
  • Rising focus on physical appearance due to increasing social media penetration, among other factors is boosting the utilisation and demand for cosmetics, thus aiding the growth of the North America direct selling market.
  • The increasing requirement for side hustles for supplementing household income due to rising living expenses in North America is another crucial trend boosting the expansion of the direct selling market.

Market Analysis

On the basis of type, the market is bifurcated into single-level marketing and multi-level marketing. Based on application, the market is divided into wellness, cosmetics, and household goods, among others. By country, the market is segmented into the United States and Canada.

CAGR 2024-2032 - Market by Type
Single Level Marketing 2.2%
Multi-Level Marketing XX%
CAGR 2024-2032 - Market by Application
Household Goods 2.3%
Cosmetics 2.0%
Wellness XX%
Others XX%
CAGR 2024-2032 - Market by Country
Canada 1.8%
USA XX%

north america direct selling market by segments

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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the North America direct selling market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

  • Amway Corp.
  • Herbalife Nutrition Ltd.
  • Nu Skin Enterprises, Inc.
  • Tupperware
  • USANA Health Sciences, Inc.
  • Scentsy, Inc.
  • Beachbody, LLC
  • Plexus Worldwide, LLC
  • Nature's Sunshine Products, Inc.
  • For Days
  • Others

Market Share by Application

Cosmetics applications of direct selling are projected to witness exponential growth over the forecast period and boost the growth of the North America direct selling market. This growth can be attributed to the wide variety of cosmetic products and makeup being marketed through distributors who are passionate about cosmetics and hold knowledge about their application and usage. The rising preference of using makeup among men and women and increasing interest in cosmetics as a hobby are further increasing the demand for the cosmetics applications of direct selling in North America.

2023 Market Share by Country
USA 87.9%
Canada XX%

north america direct selling market by region

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Competitive Landscape

Amway Corp. was founded in 1959 and is headquartered in Michigan, United States. They provide a wide variety of consumer products with the help of independent business owners. The company is known for offering products including nutrition supplements, food and beverages, jewellery, and fragrances, among other products.

Herbalife Nutrition Ltd. specialises in nutrition, weight management products, and health products. Based out of California in the United States, the company was established in 1980 with a mission to improve global nutrition. Their products and coaching are available through independent distributors, this in turn allows for a higher degree of personalisation.

Nu Skin Enterprises, Inc. is a leading beauty and wellness company that was founded in 1984 and is headquartered in Utah, United States. The company is powered by a dynamic affiliate opportunity program, with a specialisation in beauty device systems, nutritional supplements, personal care, and integrated beauty and wellness products.

Other market players include Tupperware, USANA Health Sciences, Inc., Scentsy, Inc., Beachbody, LLC, Plexus Worldwide, LLC, Nature's Sunshine Products, Inc., and For Days, among others.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Application
  • Country
Breakup by Type
  • Single-Level Marketing
  • Multi-Level Marketing
Breakup by Application
  • Wellness
  • Cosmetics
  • Household Goods
  • Others
Breakup by Country
  • United States of America
  • Canada
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Amway Corp.
  • Herbalife Nutrition Ltd.
  • Nu Skin Enterprises, Inc.
  • Tupperware
  • USANA Health Sciences, Inc.
  • Scentsy, Inc.
  • Beachbody, LLC
  • Plexus Worldwide, LLC
  • Nature's Sunshine Products, Inc.
  • For Days
  • Others

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North America Direct Selling Market Report Snapshots

North America Direct Selling Market Size

North America Direct Selling Market Analysis

North America Direct Selling Market Share

North America Direct Selling Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is expected to grow at a CAGR of 1.6% between 2024 and 2032.

The major market drivers include rising demand for personalised products and services and expansion of direct selling companies in new markets.

The key trends fuelling the growth of the market include expansion of ecommerce in North America and rising demand for cosmetic products.

The significant types in the market are single-level marketing and multi-level marketing.

The major countries in the market are the United States and Canada.

The various applications of the market include wellness, cosmetics, and household goods, among others.

In direct selling, end consumers are able to purchase products directly from distributors who typically earn a small income on every sale.

The key players in the North America direct selling market are Amway Corp., Herbalife Nutrition Ltd., Nu Skin Enterprises, Inc., Tupperware, USANA Health Sciences, Inc., Scentsy, Inc., Beachbody, LLC, Plexus Worldwide, LLC, Nature's Sunshine Products, Inc., and For Days, among others.

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63 Fiona Drive, Tamworth, NSW

+61 448 06 17 27

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63 287899028, +63 967 048 3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84865399124